Located on the Atlantic coast of the southeastern state of New York, New York is the largest city and largest port in the United States, as well as one of the world's largest economic and financial centers.

Walking on the streets of New York, Shen Mo finally understood why Wu Xiaozheng set the destination of his trip to the United States in New York.

It can be described as a flowery place, with high-end brands lining both sides of the street.

The guide He Shiyuan arranged for Shen Mo and others is called Zhuang Ningwen, a Chinese born in the United States, but can speak fluent Chinese.

According to her suggestion, Shen Mo and the others are in the area of Times Square today.

"More than one-third of the 500 largest U.S. companies are headquartered in Manhattan, and more than 50 of them belong to Fortune 500 companies. ”

"And the world's luxury brands, nine times out of ten, will have their North American headquarters in New York, and the brands you want to introduce can basically be found around here. ”

Because he knew the purpose of Shen Mo and the others, Zhuang Ningwen introduced it seriously.

Then, she began to introduce along the way.

"This is Chanel, a famous fashion brand from France. ”

"This is Louis Vuitton, also known as LV, also from France, mainly fashion and leather goods. ”

"This is Armani, a fashion brand from Italy. ”

……

Shen Mo found that the guide sent by He Shiyuan was really good, basically she was familiar with all international brands, and she even knew which brand was in which position.

It saved him a lot of trouble.

According to his plan, the main purpose of everyone today is to go shopping, to get acquainted with these internationally renowned brands, to record them, and then to start the action by delineating the key targets that need to be tackled.

The appearance of Zhuang Ningwen saved them a lot of time.

Shen Mo couldn't help but sigh, no wonder the boss kept emphasizing that one more friend is one more way!

The boss has such a powerful brother in New York, even their trip to New York has been much smoother.

"Miss Zhuang, if we want to choose a brand to try to contact, what should we do?"

Silently and patiently asked.

"It's as simple as finding a store for any brand, and you can find out where their company has an office in New York and then come to your door. ”

Shen Meng really chose it.

This is everyone's first attempt since coming to New York, and Shen Mo hopes that he will go smoothly and play a beautiful first battle.

According to Wu Xiaozheng's opinion, for the introduction of international brands, the focus will be on clothing, bags, jewelry, cosmetics and other products that are particularly popular with women.

He chose and chosen, first choosing Estee Lauder.

The reason is simple, because Estee Lauder is a famous cosmetics brand in the United States.

The first step went very well.

From an Estee Lauder store on the street, Shen Mo and the others successfully inquired about Estee Lauder's headquarters office in New York.

Coincidentally, Estée Lauder's headquarters is located on Manhattan's famous Fifth Avenue.

Under the leadership of Zhuang Ningwen, Shen Mo and others went to the door of Estee Lauder.

As Wu Xiaozheng said, the international brands are very rigorous.

Even if Shen Mo and the others did not make an appointment, the front desk lady called a young man about 30 years old on an internal phone after asking Shen Mo and the others about their intentions.

This handsome young man with silver hair calls himself Wen Boya, the marketing development manager for Estée Lauder Asia Pacific.

I've found the right one!

Wen Boya said enthusiastically: "Welcome friends from China. ”

Shen Mo found that communication was actually a big problem.

Although he also graduated from college and knows a little English, his English is far from enough for conversation, but fortunately, Ma Li, who served as his interpreter for this time, was quite calm and translated the conversation between him and Wen Boya in a timely manner.

Maybe it's time for me to study English again!

Shen Mo discovered his own shortcomings.

Fortunately, the language barrier did not affect the communication.

Shen Mo had already prepared, and he handed Wen Boya a document in English that had been prepared a long time ago.

This information was given a very atmospheric name by Wu Xiaozheng: "Invitation from China's 1.2 billion market".

"China's Changshi Zhengjia Plaza, China's largest super shopping mall?"

After reading this information, Wen Boya was a little shocked and a little puzzled.

He then asked, "Where is Changshi in China?"

Obviously, although he is the market development manager for Estee Lauder Asia Pacific, he is not familiar with China.

Shen Mo was also prepared in this regard, he took out a map of China and pointed it out to Wen Boya directly on the map.

Wen Boya shook his head.

"We at Estee Lauder do have plans to try to enter the Chinese market this year, but the target is Shanghai, not the long market!

According to Estee Lauder's expansion goals, they have already entered the Asian market, but the focus is on Singapore, Hong Kong, South Korea, Japan, Taiwan and other relatively developed countries and regions.

China, on the other hand, is still an untapped market.

This has a lot to do with Estee Lauder's positioning.

They are positioned as high-end cosmetics.

In their eyes, China is still an economically underdeveloped country, and the target customer group that can afford to spend Estee Lauder is still too small.

Of course, in the face of such a huge population, Estee Lauder also has plans to enter this market to try.

But this kind of attempt is only in the form of special counters, and the target is Shanghai, which they think is relatively economically developed.

Silence fell into a dilemma.

Originally, this could really be a beautiful first battle, because Estee Lauder originally had the idea of entering the Chinese market.

However, this also became a huge obstacle for him to start this first battle.

The reason is that the other party already has a clear goal: Shanghai!

How do you convince him?

Silence began to try.

The first reason is based on the advantages of Grandview Mall itself: the largest supermarket in China.

"No, we don't need much space for Estee Lauder, as long as we can accommodate a counter, but our counter needs to be located in a richer city!"

This point was directly vetoed by Wen Boya.

The next few reasons that Shen Mo barely came up with were all vetoed by Wen Boya with his head.

Foreigners are so stubborn!

Could it be that you have to return home in the first battle?

Silence was a little unwilling.

He couldn't help but think that it would be nice if the boss was here!

The boss definitely has a way!

yes, why don't you call the boss?

He remembered that Wu Xiaozheng had said that in the afternoon, he would have time, and if he had any problems, he could call him directly back to the hotel.

Isn't it afternoon?

Just do it!

"Can I borrow your phone? I'll ask a friend to come and give you a reason. ”