The next day, Su Yi and Liu Yueying opened the video. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Originally, he was cultivating in the basement, but Liu Yueying had some things to discuss with him, and he didn't have time to go to the group.

Therefore, Su Yi held a video conference with Liu Yueying at home to solve the company's affairs through video, so that he didn't have to go to the group.

It turned out that Su's Dairy Company had already prepared the work of the new product, and it had also obtained the listing qualification.

Therefore, now Su's Dairy Company can launch milk products, which means that Xiangyu Niu has been accepted by the state, and at least the milk produced by Xiangyu Niu can be marketed.

Because of this, Liu Yueying is now talking to Su Yi about the new product, that is, this pure milk.

Now that Su's Dairy can launch pure milk, it is necessary to start publicity, and before publicity, of course, it is necessary to decide on the name and packaging, as well as specifications, etc., so that it can start publicity.

It is best to decide on the pricing and positioning of the new product before it is promoted, so that it is convenient to arrange the relevant plan.

If she can, Liu Yueying hopes to start promoting new products in the near future and strive to go on the market as soon as possible, which is why she is in a hurry to find Su Yi, just to try to determine these things.

After knowing about this, Su Yike and Liu Yueying started a video conference, preparing to implement these things.

After all, he also really hopes that this milk can be released as soon as possible, which is what he wants to see the most, and of course he doesn't want to let the plan be shelved or postponed for his own reasons.

After the video conference starts, the first thing is to decide on the name of the new product.

Liu Yueying said: "I suggest that the name of this new product be the same as Xiangyu Niu, so that it can be convenient to promote Xiangyu Niu in the future." ”

Regarding this point, Su Yi feels that it makes sense, he not only wants to launch the milk produced by Xiangyu Niu, but also to promote Xiangyu Niu in the future.

And Xiangyu Niu is a new brand of cattle, many people do not know Xiangyu Niu, rashly launched on the market, it is difficult to be accepted by the market, consumers may not be so quick to accept.

Therefore, if you start to promote Xiangyu Niu now, it will be easy to enter the market after it is listed in the future, and consumers will be more likely to accept it.

This time, Liu Yueying's suggestion is very correct, using milk to promote Xiangyu Cattle, which can not only promote new products, but also play the role of popular science Xiangyu Cattle, killing two birds with one stone.

Therefore, regarding the name of the new product, the last thing is to choose a name that can make people think of Xiangyu Niu as soon as they hear it, so that it can have the greatest publicity effect.

In fact, Su Yi had already thought about it before, his thoughts coincided with Liu Yueying, and he thought the same way.

Therefore, after Liu Yueying launched this suggestion, he immediately said: "I also think so, the name of the new product is Xiangyu, which is simple and easy to remember, and it can make people immediately think that it is related to Xiangyu Niu." ”

Xiangyu pure milk, Xiangyu cow, is indeed very easy to associate together, such a name is indeed very suitable for promotion.

While promoting Xiangyu pure milk, it can also play a role in promoting Xiangyu cow, killing two birds with one stone, from this point of view, this is a very suitable name.

"It's good. Liu Yueying wrote down the name and prepared to use it as a name.

Next, Liu Yueying showed more than a dozen packages and several different specifications in the video, allowing Su Yi to make a choice.

As a new product, Su Yi believes that the specifications and packaging should be as unified as possible, before consumers are not familiar with the brand, the packaging is easy to leave an impression, if the packaging and specifications are too much, it is not conducive to promotion, and it is difficult for consumers to remember, after buying once, they may forget next time, and it is possible to lose these consumers.

Therefore, the packaging and specifications of a new product should be unified as much as possible, and it is best to launch only one, so that it is easier for consumers to leave an impression and buy it again next time, so as to facilitate promotion.

Because of this, Su Yi now has to pick out one of these packaging and specifications, and then make a unified packaging for new products, and there will be no second one in the early stage.

In the end, he set the specification at 200 ml per box, and the packaging also picked out one.

Su Yi believes that the deliciousness of Xiangyu pure milk can make people remember it when they drink it, and as long as they try to pursue simplicity and convenience in the packaging, there is no need to engage in bells and whistles, and winning with content is the king.

After deciding on the packaging and specifications, the rest is pricing, which is also related to positioning.

Regarding Xiangyu pure milk, Su Yi believes that it should not be sold at a low price, especially when the early production is not high, let alone at a low price.

After all, Xiangyu pure milk is not only better than ordinary milk, but also more nutritious, so it is very reasonable to sell it a little more expensive, and it is also cheap to sell it at a low price.

Even if Xiangyu pure milk is just about to be launched on the market, Su Yi doesn't want to sell it cheaply, and the price is still a little higher, of course, it can't be too high, so as not to turn most consumers away.

In the end, Su Yi decided that the ex-factory price of Xiangyu pure milk was 8 yuan, while the retail price was 10 yuan.

This price is almost three times more expensive than other pure milk, and about the same as some high-end milk.

However, Su Yi thinks that 10 yuan a box is still very reasonable, with the deliciousness of Xiangyu pure milk, even if it is 10 yuan a box, it is worth the money, and even great value for money.

As long as consumers drink it once, they will no longer feel that the price is too expensive, and they will still accept it slowly.

Of course, Su Yi knows that this price is difficult to promote in large quantities, but there is no way, now the number of Xiangyu cattle is not much, and the production of Xiangyu milk is not enough, even if it is sold at a low price, it will not sell too much, the upper limit of sales is already doomed, and the sales volume of low and high prices are about the same, and there will be no difference.

In this case, he chose to sell Xiangyu pure milk at a high price, so that he could also build the brand first, so that it could slowly become a high-end brand.

After the production of Xiangyu pure milk increases, consumers can also accept this price, and then reduce the price, it can have the best effect, which is much better than selling it at a low price at the beginning.

Therefore, Su Yi didn't plan to sell it at a low price in the early stage, and then sold it for a period of time, as for whether the price will be reduced in the future, it will be decided according to the actual situation.

In this way, the pricing of Xiangyu pure milk is directly decided, and this pricing also represents the positioning of Xiangyu pure milk as a high-end brand.