The news of Lynx's listing frenzy not only caused a frenzy of public opinion in China, but also spread to the country next door.

Don't look at EMP in the international car industry, it can be called one of the leading enterprises in the international electric vehicle industry, and the cumulative sales volume in the American market has exceeded 200,000 units, but in fact, until March 2011, the country is still undoubtedly the first country of electric vehicles, with the world's largest pure electric consumer group.

However, an unprecedented earthquake and tsunami can be said to have completely destroyed the country's electric vehicle industry, because the disaster not only triggered a recession and a decline in consumer confidence in Japan, but more importantly, changed the country's domestic attitude towards nuclear power generation.

Subsequently, the Japanese government wanted to develop a car solution that did not require oil and electricity, and as the backbone of the Japanese automobile industry, Toyota and Honda gave up almost all research on electric vehicles, and took on the important task of developing and manufacturing hydrogen fuel cell vehicles for the Japanese government.

At this time, in the Nissan Renault Alliance, which can almost be said to be the only remaining electric vehicle company in Japan, the faces of many of the company's management are clouded by the frenzied listing of Lynx.

"I think we should shift the focus of the market, in the past, we always focused on the domestic market, but now, relying solely on the market of the Great Japanese Country, it is difficult to form a competitive position, even if we can monopolize the electric vehicle market in the Japanese country, what can we do? The market is now facing saturation!" said Yokai Takaoka, vice president of Nissan's project department, looking at the people in front of him, and said with a serious face.

Nissan has been around for a long time since the research and development of electric vehicle projects, and it has to be said that although the character of the Chinese people has been criticized, the research and development capabilities are real, but because of the shackles of decades of car-making concepts, they are also unable to get rid of the shackles of traditional automobile companies in making cars, and all the research and development of electric vehicles is still derived from the fuel vehicle technology they have mastered.

Therefore, although Nissan Renault's electric vehicle technology started very early, it was easily surpassed by the emerging EMP in the market.

In other words, in the past, for EMP, which was established only a few years ago and has almost 0 influence in the international car world, Nissan, which has decades of experience in car manufacturing, did not pay attention to them at all, but the reality gave them a hard blow.

When the number of EMP in the United States has exceeded 200,000 units, the sales volume of the Nissan Renault Alliance in the entire global market has just exceeded 150,000 units, and this gap is still further expanding.

After all, EMP is a huge charging network that has been gradually built up in China, the United States and Europe, and the products of the Nissan Renault Alliance are still mainly based on the Japanese market, as for the rest, their Leaf has also entered the European and American markets, however......

Just like other electric car companies around the world, the Leaf has suffered a waterloo in the European market, and in the past two years, the Leaf's sales in Europe have not even exceeded double digits.

This is a miserable achievement.

In the American market, the same is basically the case, in the past two years, the sales of the Leaf in the United States are only less than 10,000 units.

However, in the Japanese mainland, it contributed to the results of the remaining 140,000 units.

If in another time and space, as the world's first mass-produced and deliverable zero-emission vehicle for daily use, representing the arrival of the era of electric vehicles, the performance in the American and European markets is still quite eye-catching.

It's a pity that the Leaf in this life can be said to be born at the wrong time.

When EMP was swept by Bai Ningyuan and Falcon swept the whole United States as soon as it appeared, if you look at the Leaf, compared with Falcon, it is simply the gap between QQ and supercars.

In this way, the cost performance of the Leaf is infinitely lowered, and its performance in all aspects is easily blown up by Falcon.

The most important thing is space, and compared with the Japanese people who are accustomed to small spaces, cars like the Falcon are more in line with the aesthetics of Americans who like to be free and unrestrained.

So the failure of the Leaf in the American market is not something incomprehensible.

"But our performance in the U.S. market is not in a full-fledged sprint. Another senior executive, Mito Kurohiro, director of North American marketing, said with a frown.

The collapse of the Nissan Renault alliance in the American market has made the two North American marketing directors run back in a row, and Mito Kuroyo, who has just been in office for a long time, can be said to be in danger, and he was also ambitious before, but when he came into contact with the real situation, he found that the facts he faced were far more tricky than he imagined.

Now Nissan Renault's electric car industry can be described as a mess in the United States, and in the face of such a mess, he even had a feeling of not knowing what to do.

So when he heard Takaoka Yanghai's words, he couldn't help but take the lead in pouring bitter water.

This North American marketing director who was appointed in danger is not what he wants to be, he is purely chasing ducks to the shelves, after all, people in the company know how difficult this job is.

"If you want me to say that our products are not advantageous in all respects compared to our competitors, and from the time the project was first established, there was a deviation in terms of positioning, so I personally believe that we should re-tailor a model for the North American market to strengthen the competitiveness of our products, or on the other hand, that is, to reduce the price of our products......" Mito Kurohiro said with a serious face as he looked at the people in front of him.

"No, no, no, it's impossible to reduce prices, how can we do such a self-deprecating thing for the products produced by Nissan!" Before Mito Kuroyo's words were finished, a figure next to him who was over the age of sixteen suddenly interrupted his words, and there was a bit of momentum in his words.

Mito Kuroyo subconsciously looked over and recognized that it was Senior Vice President Takashi Tsujitani, whether it was his rank, seniority or age at Nissan, he was completely crushed.

Mito Kuroyo opened his mouth, but in the end he didn't say anything, his face was gloomy.

"In other words, what we are going to discuss today is not how to deal with the opponent's entry into the Japanese market......" Just when the scene fell into silence, a gloomy voice suddenly sounded......

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