Chapter 117: Each Implements Countermeasures

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On the second day of the opening of Zhenxiang Duck, Liu Tao appeared in the western suburbs again and held a grand opening ceremony for the second store of Zhenxiang Duck.

Affected by the opening of the second store of Zhenxiang Duck, the turnover of the third store of Delicious Duck, which is separated by a wall, also decreased significantly.

Another day later, under the auspices of Liu Tao, the third store of Zhenxiang Duck held a grand opening ceremony that was not inferior to the opening scale of the main store.

It can be said that Liu Tao's generosity in the past few days has successfully launched the name of Zhenxiang Duck in the Langya area.

However, as a price, the money spent by Liu Tao is also a jaw-dropping amount.

At this time, Liu Tao, after opening three stores, seems to be a little energetic, and has begun to plan to prepare for the opening of the fourth store.

Let's not talk about whether you can make money, just this speed of opening a store has already made Bai Ningyuan admire Liu Tao's courage.

It's just admiration and admiration, but Bai Ningyuan won't learn from him, because unlike his wealth, Bai Ningyuan at the beginning was completely self-made, all for the sake of making money.

For three consecutive days, because of the opening of Zhenxiang Duck, the turnover of Delicious Duck has been at a low point since its opening.

On August 18*∞, the sales of the head office fell by 40%.

On August 19, the turnover of the main store rebounded slightly compared to yesterday, but compared with normal days, it still fell by 30%, and due to the opening of the second store of Zhenxiang Duck, the turnover of the third store of Delicious Duck plummeted to half of the usual day.

On August 20th, the turnover of the head office rebounded again compared with the previous day, reaching 80% of the weekday turnover, and the turnover of the 3rd store of Delicious Duck rebounded to 70% of the usual, because of the impact of the opening of the 3rd store of Zhenxiang Duck, the turnover of the 6th store of Delicious Duck fell to 70% of the usual day.

Although it is affected by the opening of Zhenxiang Duck, judging from the number of jù in the past three days, Delicious Duck still occupies a considerable advantage in the hearts of Langya people, and it is slowly recovering, after all, the popularity has been placed there.

However, the threat of this real fragrant duck also made Bai Ningyuan dare not underestimate it, and the shares he snatched away were all authentic real money, and no one would feel happy if he was robbed of so much turnover for no reason.

On the second day of the opening of the Zhenxiang Duck main store, Bai Ningyuan once sent employees to buy some ingredients from the Zhenxiang Duck, and then came back to taste it with everyone.

It seems that in order to seize this market, Liu Tao also took great pains, and actually sent people to Jiangcheng to learn their craftsmanship.

After seeing this, Bai Ningyuan had some bottom in his heart, in later generations, there has been a debate on the Internet about which is more delicious, Zhou Black Duck or Juewei, but in Bai Ningyuan's opinion, the ingredients he made according to Zhou Heiya's recipe are more suitable for the taste of the people of Ludong Province or Langya.

And the Jiangcheng method used by this real fragrant duck, although it also tastes good, but for the Langya people, it is still spicy and too simple.

But in the face of the aggressive trend of the real fragrant duck, he can't just be beaten passively here, these lost turnover, or find a way to get it back! Thinking of this, Bai Ningyuan made a phone call to the central kitchen.

Because Zhang Meng was busy with the affairs of the flagship store, Bai Ningyuan transferred Liu Jing, the manager of the second store, to take charge of the central kitchen.

"How is the production of new products?" Bai Ningyuan asked Liu Jing.

"Back to the little boss, everything is normal, at present, with the output of our side, there is absolutely no problem in supplying the stores here in Langya!" Liu Jing's confident answer came from the microphone.

"Work overtime tonight to produce a batch of new products, and tomorrow morning will be distributed, starting tomorrow, all the stores in Langya will put new products on the shelves! As for the branches in other places, let's wait for the situation in Langya to stabilize first!" Bai Ningyuan thought about it and instructed Liu Jing.

After the stores closed in the evening, Bai Ningyuan summoned the store managers of each store to come to a meeting, and the news of the new product was launched.

The next day, all the customers who came to buy ingredients for Delicious Duck were pleasantly surprised to find that two new products, potato chips and kelp, began to appear in Delicious Duck's shop!

According to Bai Ningyuan's sales strategy, in the first three days of the new product's launch, it will not be sold, but in the form of gifts, it will be distributed to customers who shop in the store for free.

Originally, some customers were a little dismissive of this small potato chip and kelp, but they didn't take it for nothing, but after tasting it, they realized the deliciousness, and more importantly, compared with duck products, these things are cheaper, which can be described as good and cheap.

For a while, Yummy Duck didn't need to spend much effort to promote it, and this new product has been spread by word of mouth among customers, and it has become popular all of a sudden.

The turnover that was originally a little sluggish, because of the launch of new products, suddenly returned to the hot trend.

There are so many customers who buy lo-mei in a day, and the turnover of the delicious duck has increased significantly, which means that the traffic of the real fragrant duck has decreased significantly.

Liu Tao, who was still smug about the booming business a few days ago, was immediately annoyed after seeing the sudden sharp decline in turnover, and after several inquiries, he learned that the delicious duck had launched a new product, and his face suddenly became gloomy for a while.

He didn't expect that the response from the delicious duck would be so fast, thinking about the young man who opened eight branches in a short period of time, he was really not an opponent who could be defeated so lightly!

And the person in charge of the three stores under his name all looked at him respectfully, as if he was still waiting for his own idea.

To tell the truth, the business in the first few days of opening is indeed very good, although the profit is not as high as the 70% profit of the delicious duck, but the 40% profit is not less in Liu Tao's view, but these profits are undoubtedly a drop in the bucket compared to the huge investment spent before the opening.

At the beginning, Liu Tao planned to squeeze the market of delicious duck with thunder, and then crush the delicious duck in one fell swoop and monopolize the entire braised duck market, in this way, the investment he invested in advance could be collected as much as possible, but what he didn't expect was that Bai Ningyuan's delicious duck was so tenacious that he resisted his first wave of onslaught, and instead punched himself fiercely.

If you can't do your best to deal with it, then the advantages of zào created by your previous huge investment are likely to disappear without a trace in a short period of time, and you can't let alone defeat the delicious duck, whether you can recover your investment, and whether you can continue to open it is difficult to say.

But in the face of the new product of delicious duck, how should they make a move? If you follow the trend to learn now, you will definitely be far from quenching your thirst, thinking of this, Liu Tao gritted his teeth, and then looked at the person in charge in front of him, with a bit of gloom on his face: "Discount, give me a hard discount, drag them to death!"

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