In fact, Fang Xiaowu also knew that making a fortune by selling rice was pure nonsense.

The fat man's Su Yuexuan is qualified to sell fragrant rice to more than ten times, why should he take it out?

If you really use good rice, think about how you can not lose money, this is a serious matter.

The idea given by the fat man is like this-

"You can make a name for good rice and sell products that are one level worse. ”

"For example, Heilongjiang Xiangshui rice, or Benxi Huanren rice, it's really delicious, but we can't buy it!"

"The production area is just such a small piece, and when it comes to harvesting, the local government sends armed police to guard it, and the grain bureau directly collects it at a high price and sends it to Jingshi, where can I buy it?"

Zhou Zheng nodded: "I've heard about this, Gongmi does give priority to the state banquet, and the counterparts over there have to be busy supervising the autumn harvest every year, and a pound of rice is given to the farmers dozens of yuan." ”

Fang Xiaowu was very amused, but his ideas were still pragmatic.

"Brother Wen, are you asking me to use ordinary Northeast rice as Xiangshui rice to promote? I'm afraid it's not okay to be too vain, it's not good for word of mouth to treat consumers as fools, we are a new store." ”

The fat man shook his head, and the flesh on his chin threw out two waves.

"The slogan can't be shouted too much, Huanren rice is definitely not good, but we can buy the second-level products of Wuchang rice, more than 7 yuan per catty, as Wuchang first-class rice to publicize, this is the norm in the industry, and no one can eat it. ”

Zhou Zheng interjected with interest: "What is the concept of first-class rice?"

Wen Fatzi said casually: "The national standard GB/T17891-1999, there are many indicators, one of the more representative is the consistency of the glue, which determines the soft and hard Q bomb of the rice, and it must be greater than 100mm to be regarded as the top good rice, the gelatin consistency of KOKO jasmine is 132mm, and the index of Wuchang rice flower fragrance is generally 135mm. ”

Zhou Zheng rolled his eyes when he heard this: "Who understands what's going on with this you?"

Wen Fat picked up the bowl and gestured: "Let me tell you this, I went to the northeast to eat the fragrance of self-grown rice steamed from the farmhouse, and I had three bowls of dried pickles and three bowls, and the rice was fragrant and sweet! ”

Glancing at Fang Xiaowu, the fat man said casually: "That girl from the Han family should know what's going on, someone in their family used to send new rice every year, at least the fragrance of Wuchang rice grown by the farmer." ”

Zhou Zheng suddenly realized and slapped his thigh: "Hey, don't say it, the rice in Xiao Han's house is really delicious, but their family doesn't have more gangs than Da Han's family." ”

Small Korea, Big Korea...... Don't even mention your name now?

Fang Xiaowu smiled dumbly, shook his head and opened the topic: "What do you say about self-grown rice? It is pure green, no pesticides and no chemical fertilizers?"

"Where is it possible?"

Smelling the fat man's laughter, he put his hands on his stomach, and his entire upper body trembled.

"If everyone uses pesticides, and all the insects that don't die gather in the fields that don't use pesticides, then there will still be a harvest?"

"The food I eat at home is a pesticide that is decomposed by light, and the toxicity is indeed much lower, so it cannot cure pests, and the yield is low, only enough for a family to eat, and occasionally send more to friends, this is the greenest rice." ”

"Absolutely no pesticides, no chemical fertilizers, large-scale planting is all nonsense, deceitful fools! If you want to build a greenhouse and grow some vegetables alone, then it is still possible. ”

Huh? Makes sense......

Fang Xiaowu wrote down word by word, and a lot of flickering instantly appeared in his mind...... Well, a lot of ideas.

Marketing is not just about selling things, but also about trying to show your own brand value, and after-sales is super key.

The after-sales service of takeaway is to maintain the comment area, instill the brand image of the good reviews, and resolve the bad reviews, which can in turn promote sales.

The details are not the devil, they can't be provoked!

The location and positioning of Han Xiyi's store have determined that she is doing a regular customer business, and the repurchase rate is even more important than the conversion rate, so it is important to do the best in every link.

However, he will not use the second level of rice as the first level to fool people.

There is still a difference between deception and deception, and if Zhengda Guangguang tells these ways, it can be used as a selling point to blow.

How to fool ...... No, how to blow it...... It's not right, how to promote, he has already thought about it.

The distribution is made of pure black special material cardboard box, which is characterized by not easy to deform but easy to leak, which is suitable for rice.

Spread a layer of lotus leaves or bamboo leaves inside, and when taking pictures, the rice pile is sharp, and the effect of steaming and crystalline particles is photographed, with black and white contrast, with healthy green, the visual effect must be so good that it explodes.

The advertising slogan is as follows: Have you really eaten "rice"? Good rice and good rice are not only enjoyment, but also faith.

Roughly so, the specific time can be adjusted.

The bottom is equipped with a number of popular science on rice, and the pricing is negotiable, 8 to 10 pieces are more reasonable, after all, it is a single single product as a characteristic of the main item, and the price must have a gimmick, enough to attract attention.

If you can really make the quality, the basic plate of this store will stand.

Thinking of this, Fang Xiaowu couldn't help but be a little excited, looking forward to the reaction of the diners at that time.

He immediately asked the fat man: "Brother Wen, can you get the first-class self-planted rice with the fragrance of Wuchang Rice?"

Wen Fat Man was stunned for a moment, and then shook his head decisively.

"Xiao Wu, if you want to say that the authentic brand rice, I can get it for you, but self-planted rice, this thing can't be said, there are no reliable friends in the production area, who knows if it's really self-planted or where it was harvested?"

"If you want me to say, you still don't have this idea, if the business in the store is good, and you consume more than 100 catties of rice a day, and people's annual rations are not enough for you to use for a week, how many farmers do you have to find to buy?"

"It's unrealistic!"

There seems to be nothing wrong with that......

Fang Xiaowu pondered and laughed dumbly.

"You're right, the consumption of more than ten tons a year is really difficult. However, I think that there must be growers in the production area who only use light to decompose pesticides, and I will think of a way to go back. ”

"If you have ambition, then I wish you good luck!"

Wen Fat Man gave a thumbs up and smiled like Maitreya Buddha, but there were always some doubts and some stubborn prejudices in his heart.

I can't even get a big boss from a chef's family, so why should you be a student? I can't help but think about this matter too simply.

It can only be said that Zhou Zheng and Wen Fat Man are not so iron as to talk about everything, so he doesn't know Fang Xiaowu's energy at all, and it is normal to have such a belly.

Talking about this, today is a lot of fun, and Fang Xiaowu has already got all the answers to the things that should be understood.

Of course, he wouldn't have fully believed the fat smeller.

Not suspicious.

It is better to believe in a book than to have no book, and it is better not to listen to people than to believe in people's words, and there are some things that must be verified by yourself.

Su Muwu, a strange person of a generation, once said: It is better to experience Fang Zhiniu than to masturbate.

Wisdom.