The Bentley Continental, which is not strictly a Bentley, is not a pure Bentley. Because this car is actually the first model launched after Volkswagen took over Bentley.

However, this model is the best embodiment of Bentley's brand values of "luxury, sportiness", and Bentley's "ingenious tanker craftsmanship", "flawless quality" and "fine racing tradition".

In fact, Volkswagen has put a lot of effort into this car. The shape of the Continental alone has a lot to offer – designed by Dirk Van. Braeckel, one of the best automotive designers of the time. With the blessing of the highest technology that Volkswagen could get its hands on at that time, there was such a turnaround in Eurofins.

It was from this car that Bentley broke free from the state of continuous losses and walked towards the road of its second rise.

Is there a better car for Bentley?

There is no doubt that there is, that is, Bentley's representative model, the Shanmu. But for the current Li Fanyu, as an E-class luxury four-door sedan, Shang Mu is obviously too close to Rolls-Royce in terms of positioning.

Before establishing the core of the brand, it is unwise to make Shangmu to fight a civil war with Rolls-Royce.

On the double projection of the conference room, the slides carrying the shape and design concept of Eurofins were quickly played under Li Kai's explanation.

It can be seen that many directors on the scene have been deeply fascinated by this model of Eurofins.

Seeing this, Li Fanyu smiled slightly and blinked at Gerald quietly.

"Gentlemen, this is Bentley, this is Continental. What I want to create is a top-of-the-line luxury car that allows users to enjoy the driving process. What I want to build is a car that will make users fall in love with the new brand of Bentley!

That's my plan. I now implore you to vote again on my plan by a show of hands, and to create a new opportunity for Rolls-Royce. Now, the people who support me ......"

Before he could finish speaking, one of the shareholders threw the pen in his hand on the table.

"Lee, we're not going to change our position. No matter what you say, after taking over Rolls-Royce, you will have to start a new business in the company, and the fact that you are trying to set up a new business will not change, and we will not support this. ”

Another shareholder immediately voiced his support, "That's right, Rolls-Royce has limited resources, and instead of injecting capital into the company and introducing the cutting-edge technology you promised to the company, you want to use the resources available to you for your own benefit." Whether or not Bentley succeeds, we will not agree. ”

"Yes! We don't agree!"

"Cancel your plans! Unless you want to pour your heart and soul into Rolls-Royce itself, you won't talk about it!"

Seeing that several shareholders righteously rejected their plans, Li Fanyu smiled slightly.

"Everyone, be careful with your words. This is the board of directors, a place where everyone has the opportunity to take a stand. If you disagree, you may vote against it in a later vote. ”

Speaking of this, the smile on his face was swept away, "But, what are you trying to do to obstruct the vote?" Please note that Zhengxin currently holds 30% of the shares of Rolls-Royce, and this company and brand are jointly owned by us, and there is no distinction between you and me.

Please stop trying to forcibly separate Zhengxin and Rolls-Royce, at least until the VAM expires, we are still a family. In addition, I would like to remind you that I, Li Fanyu, am now the chairman of the board of directors!"

Li Fanyu became serious, and he had his own momentum.

And this remark, whether it is reasonable or reasonable, made those shareholders speechless.

Seeing that these people stopped talking, Li Fanyu sneered: "Now, let's raise our hands to vote." If you agree with the passage of Bentley's plan, please raise your hand. ”

As he spoke, he raised his arm, and Li Kai on the side and the other three senior executives in the board of directors also responded immediately.

Several shareholders raised their hands when they saw them, and the shareholders who had just made trouble raised their eyebrows;

"Okay, now you see the results. 4 to 10, the Bentley plan was not approved. ”

"Oh, really?" Li Fanyu looked at everyone, and finally stopped his gaze on Geralde.

The old jazz got up helplessly, "I, Gibson J.R. Gelalde...... In favor of the Bentley plan. ”

As if as a signal, several directors who had been watching before stood up one after another.

"I, Williams, approve of the Bentley Plan!"

"I, Frank Gill, am in favor of the Bentley plan. ”

"I'm for it!"

"I'm for it too!"

Looking at the directors who kept getting up and raising their hands, the smile on Li Fanyu's face became even stronger.

After someone finished voting and the dust settled, he looked at the director who was strongly opposed just now, "Now, it's 9 to 5." Bentley plan, passed!"

"We're not going to sign your resolution!"

Looking at a few poor insects who were still fighting trapped beasts, Li Fanyu said lightly: "That's your right." But whether you sign it or not doesn't affect the resolution, does it?"

After taking a deep look at the directors with angry faces, Li Fanyu nodded to Geralde, motioned for Li Kai to continue the next board of directors, and prepared to get up and leave.

"You're doing this, you're going to push Rolls-Royce into the abyss!"

But as soon as they all arrived at the door, they heard the "old men of the former dynasty" shouting.

He immediately turned around and smiled at the directors who looked at him angrily, "Whether it's an abyss or not, you have to push it down to find out." Perhaps, there's a glorious avenue down there?"

……

"The first resolution after Zhengxin Group took over Rolls-Royce was passed, and Bentley, a sub-brand of Rolls-Royce, was launched!"

"Bentley Division has been established, and Zhengxin overhead Rolls-Royce intention has been exhausted!"

"Bentley brand was established, Zhengxin did not inject funds into Rolls-Royce! Whether the century-old brand can afford the diversion of resources is not yet known!"

"After the announcement of the Bentley plan, Rolls-Royce shares closed at 853.43, down 1.2 percentage points!"

"The capital market is not optimistic about the so-called Zhengxin, and the short-term decline in Rolls-Royce's stock price is a foregone conclusion!"

……

After Bentley's plan was approved, the news media in the UK reported on the matter like snowflakes.

Originally, the people were resistant to Zhengxin, a Chinese company, accepting Rolls-Royce. But the reason why our stock price hasn't fallen is because everyone is waiting. Although Zhengxin has a small reputation, its profitability in the industry is obvious to all.

And this time, the Bentley plan of "empty gloves and white wolves" directly detonated the dissatisfaction of shareholders.

These reports, Li Fanyu regarded it as a fart.

Things were too complicated for Rolls-Royce, and he didn't have the energy to react for the sake of the stock price.

For his part, the board resolution has been passed. Now, what he has to do is make good use of Rolls-Royce's resources to create a brand that can complement Rolls-Royce's positioning and win profits for the company.

And do the first product of this brand well, this, that's enough!

Design, produce, and release the model to attract the rich to pay for their own "50% in half a year" plan.

It's nothing complicated, it's just that simple.

In the ups and downs of the outside world, Li Fanyu locked himself in the hotel and completed all the drawings of the Bentley Continental as quickly as possible.