It's not easy to make money, and the same is true for opening a restaurant.

If you don't understand the market and plunge into it recklessly, you will have to pay a high tuition fee.

Fortunately, Wu Xiaozheng is an absolute expert in this area, and he can be called an expert among experts in this era.

The following data is important to remember. ”

"A high-end restaurant, the dining area is about 2 square meters per seat, of which about 1.3 square meters is the dining area and 0.7 square meters is the supporting kitchen area. ”

"Common areas such as the front desk, aisles, and toilets account for about 10% of the total area, and other cleaning areas, warehouses, staff facilities, offices, etc., about 20% of the total area. ”

……

This string of numbers was like being imprinted in Wu Xiaozheng's mind, and he easily reported it.

Such a figure is very necessary for the restaurant chain, especially when it comes to investment.

When the investment staff of a chain restaurant prepares the location of a new store, he must use such a string of data to accurately determine the approximate capacity of the site, and then make a feasibility analysis based on other data to decide whether a new store is worth the investment, how much profit is there, how high the rate of return is.

"Now you do the math, if we arrange the cleaning area, warehouse, office, etc. outside this building, according to the standard I just had, how many people can be accommodated?"

Wu Xiaozheng once again tested silence.

Shen Mo quickly calculated.

The total area of the whole building is 1,200 square meters, deducting 10% of the public area, leaving 1,080 square meters, divided by 2, that is about 540 seats.

He also came up with a statistic.

According to this standard, the kitchen area alone must be prepared about 370 square meters.

Oh my God, the kitchen is almost one floor in size.

But he soon thought of something else.

According to the data provided by the boss, the seats here are two square meters, while the Xiangshui Hotel is only about 1.4 square meters.

From this point alone, it is obvious that this side will be more atmospheric.

It seems that what the boss said about a higher grade is really not a joke.

As soon as one question was answered, another question from Wu Xiaozheng came again.

"Then guess how much money we can make a month if our business here is not bad?"

This question also aroused Wu Minxia's interest.

She heard Wu Xiaozheng mention it.

In order to open Wu Chef's Restaurant, Wu Xiaozheng's renovation budget for this building is as high as 150,000 yuan, the equipment purchase is nearly 150,000 yuan, and the overall investment budget is as high as 300,000 yuan.

With such a huge investment, it is almost possible to buy such a place again.

Therefore, Wu Minxia is very curious about how profitable this Chef Wu restaurant will be.

Silent head began to spin rapidly.

He really doesn't have a concept of catering, but he has another way, and that is contrast.

Isn't the boss ready to grab the business of Xiangshui Hotel?

Then I'll compare it.

"I can't figure it out, but I can do the math. ”

"I invited my friends to dinner at the Xiangshui Hotel, five or six people, sitting in the hall, ordering ordinary dishes, and drinking ordinary wine, which probably cost me half a month's salary. ”

In this way, the average consumption in the hall is about 10 yuan per person, and the consumption in the box is almost doubled. ”

Wu Xiaozheng couldn't help but smile with satisfaction.

He found that the silent head was really good, and he also knew how to calculate by comparison.

Moreover, the result he calculated was quite accurate.

Shen Mo continued to calculate.

"I found that the attendance rate of Xiangshui Hotel at noon is about half, and the dinner at night is generally full. Therefore, it can be estimated that the number of consumers is about 500 people a day. ”

"Average the per capita consumption of the hall and the box, and then discount, according to 12 yuan per person, so the daily turnover of Xiangshui Hotel should be about 6,000 yuan. ”

Wu Xiaozheng nodded with satisfaction again.

This calculation of silence is basically correct.

"So profitable?" Wu Minxia couldn't help but exclaim.

According to Shen Mo's algorithm, she can roughly calculate that the monthly turnover of Xiangshui Hotel is close to 200,000.

Although she doesn't know how much the profit margin of Xiangshui Hotel is, in her opinion, opening a restaurant is very profitable, and the meals in high-end restaurants are so expensive.

Wu Xiaozheng began to instill the concept of silence again.

"According to our positioning, our per capita consumption can be calculated at 15 yuan, and the number of meals here will be discounted at 500. ”

"According to normal business, at noon and in the evening, our table occupancy rate should be close to 50% to be qualified. ”

"Based on this data, how much can we achieve every day?"

Silently and quickly counted.

500 seats, according to 50% of the attendance rate, a total of 500 people at noon and evening, with an average consumption of 15 yuan per person, and the turnover of that day is about 7,500 yuan.

He said in surprise: "Boss, in this way, we are not as profitable as Xiangshui Hotel!"

Wu Xiaozheng smiled: "That's right, because you are calculated according to the qualified standard." But a restaurant that is really popular should have more than 3 times the number of diners per day. ”

Wu Xiaozheng is talking about another fact.

Generally speaking, a very popular restaurant, during the peak dining period, a table must receive at least two waves of people.

If there is a queue for a seat, then the number will be higher.

The people of Hunan Province love to eat and are famous all over the country.

Therefore, even in such a small county, with the help of government units, Wu Xiaozheng believes that as long as he does a good job, Chef Wu's restaurant will undoubtedly be popular.

Of course, when doing a feasibility analysis, the data must be relatively conservative.

"Therefore, the most conservative estimate is that after the opening of our Chef Wu, the monthly turnover will be at least more than 300,000, ideally, it should be more than 400,000. ”

That's a pretty impressive number.

Wu Minxia asked curiously, "How much is the profit every month?"

That's the most critical question.

Because for a restaurant, profit represents the return on investment.

Of course, this question is not difficult for Wu Xiaozheng.

He began to report the numbers again.

"For a high-end restaurant, the cost of ingredients accounts for about 20% of the turnover, and the catering business tax is 5.65%, but we should be able to avoid this in the first three years, so our gross profit margin is as high as 80%. ”

Everyone was taken aback.

No wonder it is said that making money from catering turns out that the cost of ingredients is so low and the gross profit margin is so high.

Wu Xiaozheng continued to report the figures: "Labor costs are about 15%, water and electricity costs are 5%, decoration and equipment depreciation and amortization are about 5%, site rents are about 10-15% in small places, and about 20% in large cities......"

"In the calculation, the total cost accounts for about 50-60% of the turnover, so the net profit is about 40% of the turnover, but here, our venue rent is omitted, so the profit of this Chef Wu restaurant should be as high as more than 50%. ”

Everyone was stunned.

According to Wu Xiaozheng's algorithm, such a Wu chef restaurant will have a profit of 15 to 200,000 yuan per month.

This is also the reason why Wu Xiaozheng wants to open a restaurant chain in this era.

Compared with later generations, the labor and site costs are much lower than those of later generations, and the competition is much smaller, so the profits are much higher.

This is a hen that lays golden eggs!