。 '92 was really a good time.

In this year, China unswervingly began the road of market economy, all industries are waiting to be developed, and the people's pockets are getting richer and richer, which is a good time for excellent enterprises to make money.

Take the restaurant industry, for example.

In this era, hotels with net profit margins as high as 30% abound, and it is not uncommon for hotels to reach as high as 40%.

However, in later generations, the net profit margin of the catering industry is generally only 10-15%, and as high as 20% is already considered an excellent enterprise.

The reason is that in this era, many people's pockets have begun to bulge, but the cost of living is not high, so people are more willing to spend more money on food and drink.

Moreover, in this era, the competition in the catering industry is still not fierce, and it is a good time to survive and develop.

But in later generations, the common people seem to have more money, but the cost of living is also higher, and the pressure of survival is greater, so they are more economical in eating and drinking.

In addition, the cost of rent and labor in later generations have risen sharply, and the competition is fierce to the extreme......

For many reasons, the net profit margin of the catering industry in later generations is getting lower and lower.

There is another very important reason why Wu Xiaozheng is eager to enter the catering industry, that is, the famous "National Eight Articles" ban related to the catering industry will not be promulgated until 20 years later.

This means that in this era, eating and drinking with public funds is still the mainstream, and it will become more and more intense.

Wu Xiaozheng is eyeing this, so he wants to do high-end catering.

This kind of advantage is better to let yourself take advantage of it than to give it to others.

It can be said that Wu Xiaozheng is raising a hen that can lay golden eggs again.

Wu Minxia counted, it's terrible.

My day, the investment of 300,000 yuan seems very high, but this kid is ready to return to his capital in two or three months!

She was right, Wu Xiaozheng did have this plan.

In the previous life, even after ten years of increasingly fierce competition, the chain restaurants invested by Wu Xiaozheng could basically return on investment in half a year, and the return time for restaurants with good benefits even took only three months.

This is also the reason why Wu Xiaozheng was able to become a billionaire in his previous life.

Therefore, Wu Xiaozheng believes that in this life, money is really not a problem for him, and it is not difficult to become a billionaire again.

At this time, Shen Mo was also thinking, no wonder the small boss was willing to give his employees such a good treatment, it turned out that he was indeed very thoughtful in making money.

The only thing that can't be determined now is whether the business of Chef Wu's restaurant will really be that good?

This confidence Wu Xiaozheng will soon give him.

But now, he still needs to demagogue.

"Do the math, if a store can make 150,000 yuan a month, what if it opens 10 stores?"

It's a matter of making money even more terrifying.

Shen Mo thought to himself, if you can really establish a set of store opening methods that can be quickly replicated, there is no problem at all in opening dozens of chain stores in Hunan Province alone, so the profits are really terrifying.

No wonder the owner said the car wasn't a problem, and neither was the house!

Silent thinking about it makes me excited.

Wu Xiaozheng is still continuing to "demagogue".

"Another advantage of opening a chain is that unified procurement will further reduce our investment costs and raw material costs, and unified training and management will make our labor costs lower, so that our restaurants will be more profitable. ”

He also pointed out one of the benefits of the chain: a significant reduction in costs.

It's obvious.

……

Next, it is time to specifically plan the renovation and renovation of Chef Wu's restaurant, which is also the time to give Shen Mo confidence.

"On the first floor, we all use it as a lobby, and the target customers are ordinary people with money in their pockets......"

Wu Xiaozheng began to point out the country.

As for how to plan Chef Wu's restaurant, Wu Xiao has spent a lot of thought.

In a small place like Xiangshui County, if the store building of the supply and marketing company is used for catering, it is actually a bit big. For example, the best Xiangshui Hotel in Xiangshui is only 500 square meters, and it is more than twice as big.

In order to make efficient use of this venue, Wu Xiaozheng thought of a way, that is, to provide differentiated consumption.

This building has three floors, so the consumption grade is higher than the first.

According to Wu Xiaozheng's plan, the first floor is used as a lobby, which is positioned as a mid-range, which is equivalent to the grade of Xiangshui Hotel, but it will be a grade higher in terms of dishes and services.

In this way, at the consumption level of ordinary people, there will be relatively high competitiveness.

The first floor is all used as a lobby Another advantage is that it can be contracted for large-scale wedding banquets.

It's also a very lucrative food and beverage business.

Wu Xiaozheng estimates that as soon as Chef Wu opens, this place is likely to become the first choice for large-scale wedding banquets such as wedding banquets and birthday banquets.

In Chef Wu's upcoming exclusive menu, there will be this special service.

Wu Xiaozheng began to point out the decoration of the first floor: "On this side of the street, all the exterior walls have been knocked down, and large pieces of tempered glass are installed, and the field of vision must be wide." ”

……

He began to give orders one by one, and arranged them very carefully.

Shen Meng took the notebook and wrote it down.

The group went up to the second floor.

"Here on the second floor, half of it is a private room on the first floor, and the rest is a special restaurant of more than 100 square meters, with a dining table of booths and small tables for four to six people, which is slightly more private and private, providing high-end catering services to couples and families. ”

Relatively speaking, the lobby will be more crowded and the atmosphere will be a little more noisy, and in general, couples or families will prefer a quieter, more intimate atmosphere.

The specialty restaurant on the second floor is dedicated to high-end dining for couples and families.

Here, there will also be a separate kitchen, where portions will be a little smaller, but the dishes will be a little more refined.

After arranging the second floor, it is time for the third floor.

"The third floor is all made into a private room, whether it is decoration or equipment, it is a grade higher than that of the second floor. ”

Faced with Wu Xiaozheng's words, Shen Mo asked excitedly: "Boss, is the third floor of our here also going to be karaoke like Xiangshui Hotel?"

In fact, after planning the first and second floors, Shen Mo has been guessing the planning of the third floor.

In his opinion, there are already so many boxes on the second floor, and there are still boxes on the third floor, and the decoration and equipment are still a grade higher, which means that the boss is ready to launch karaoke services and engage in homogeneous competition with Xiangshui Hotel.

Who knows what Wu Xiaozheng said: "What kind of karaoke is there? A restaurant is a place to eat, and only if you have no confidence in your own operation and quality, will you use the kind of service that cannot be put on the table to attract customers." ”

The silence was startled again.

It turned out that in the eyes of the boss, karaoke still couldn't be on the table.

So what is the boss going to use the third floor for?

Is it still engaged in catering?

"Remember, the third floor is where we lay the golden eggs here. ”

Where to lay the golden eggs?