Chapter 385: Either Zero or One Hundred!
After a careful division of labor, the A8 project was officially launched three days later. Pen ~ fun ~ pavilion www.biquge.info
Under the instruction of Li Fanyu, the backbone technicians of the power company, those students of Western University of Technology who are interning on the production line at the grassroots level, and the R&D engineers and main supervisors of the spare distribution enterprises in the industrial park all participated.
The large conference room in the experimental center was used for the first time after its completion. At this time, the conference room was already full.
Stepping onto the podium in full view of everyone, Li Fanyu picked up the microphone and only said one sentence.
"This project has special significance for Zhengxin, for the entire industrial park, and even for the Chinese automotive industry, so this project will not exist, and it is okay to have such an intermediate score. Either we're going to make a hundred points, or if we can't, we're going to get zero points!"
Simple, brutal.
That's all he had for the A8 project.
Do your best, do your best, do your best!
......
When the division of labor was completed, Lao Zhang, who was in charge of the general deployment, was really shocked when he saw the list of R&D teams -- good guys, there are more than 50 R&D teams! Counting all the personnel, the number of staff involved in R&D has exceeded 1,000.
You must know that the project planned by Li Fanyu is only one model equipped with a W12 engine. According to this point of view, this research and development effort is not insignificant. Or rather, it's even a bit of a waste of resources.
Originally, when he heard that the company was going to launch a new product for the D-class car market, Lao Zhang was a little resistant.
According to this old and indignant idea, the Sino-Japanese dispute in the domestic A-class car market is now in full swing. Zhengxin should give full play to the spirit of the industry leader, enter the R&D and production of A-class cars, and give a shot of strength to the Chinese brand that is playing the collapse.
And now using the R&D strength of the whole company and the entire industrial park to engage in any luxury level is simply not a proper business.
Li Fanyu shook his head when he came to the door and directly expressed his thoughts, his decision to launch the A8 project in advance may be a bit hasty, but at this juncture, it is definitely in the interests of the company.
An Ning has been in the United States for almost two months, and the sale of PCM has actually been completed. According to common sense, she should return to China. The reason why it has not come back now is because the sales of models other than minis are now sluggish in the United States.
Through market research, it is understood that Zhengxin is also facing problems in public opinion and word-of-mouth in the United States.
The U.S. auto market is very mature, so unlike models that are not independently produced in China, the emergence of Zhengxin is different from the manna of a long drought. Zhengxin Che's development in the United States has not been smooth.
Similar to what the current car black in the domestic market said, Zhengxin, a brand that has not sold real luxury models, relies on the reputation accumulated in China to play hooligans in the American market, which is simply not feasible.
Therefore, relying on a real luxury model to raise the pressure of the entire brand, word of mouth and premium are the only way. It is also a strategic layout for the current situation of the domestic and foreign markets.
It can be said that this R&D project is a self-breakthrough of Zhengxin. Whether it can turn into a butterfly and truly make a name for Zhengxin's brand value, design concept and manufacturing quality at home and abroad depends on A8.
Since this is expected, it is necessary to put the necessary efforts into it.
Moreover, is this R&D effort aimed at wasting resources?
Li Fanyu doesn't see it that way.
Based on the current foundation of Zhengxin, if you want to make a real luxury car, it is really difficult if you don't use the strength of the whole company.
Although it looks similar, the A8 is substantially different from the A6, and the leap between luxury cars and executive levels is not only reflected in the configuration of the interior. It's not that after upgrading the interior with the A6, it can be called the A8 problem.
Whether it is in terms of power, body, or safety, the D-class car must have a performance that surpasses the C-class car in an all-round way, so as to truly deserve the name of "luxury".
Considering the similarity of the appearance of A6 and A8, in order to distinguish the product level in a real sense, to avoid the embarrassment of "buying a low A8 is better than buying a top A6" that circulated in the market in the previous time and space.
Li Fanyu even directly canceled the plan to produce a low-profile version of the A8.
That's right, the project being carried out now, there is no such thing as comfort, prestige, or luxury. Zhengxin's A8, there is only one - the flagship model!
Either zero or a hundred.
To do it, you have to do it to the best of your ability. To do it, you have to do it to the extreme.
After abolishing the power of nine bulls and two tigers, Li Fan foolishly explained Lao Zhang. The old man is not an unreasonable person, and after listening to his reasons and analysis, he also knows in his heart.
After the division of labor was clear, Zhengxin was like a huge and sophisticated machine, and immediately began to operate.
Because considering the particularity of this research and development, Li Fanyu also took the lead and participated in the project.
However, Zhengxin is different from when it was first established, and along the way, the R&D personnel in all aspects have matured. All he can do now is to control the direction and ensure the smooth flow of the entire R&D process.
......
Because of the popularity of the automobile market during this period of time, various media have long been paying close attention to the dynamics of Zhengxin.
With such a big movement in A8, it is impossible to hide these mosquitoes that call up when they see blood.
Similar to Lao Zhang's thoughts, domestic car media also believe that Zhengxin will take action against the A-class car market. So when the reporters learned through the channels of the industrial park that Zhengxin was starting to develop D-class cars, it was really a surprise.
As a result, all kinds of interview invitations immediately exploded Li Fanyu's phone.
In the face of these media, Li Fanyu is very cautious. In addition, there are so many things at hand now, and I don't have time to talk to reporters about the mountains. So except for the brother media of Pinche.com, the rest of the interviews were pushed by him.
At present, there is a joke circulating in the Chinese auto market -- saying that those frequent things in various industries that have to be taken seriously are regulated by the government in the stock market, and in the automobile manufacturing industry, they are the right faith to promote innovation.
This car company is too capable, and almost every new product affects the pattern change of the entire industry. If you don't pay attention to it, it won't work.
This can be seen from Wang Dazui, who has been promoted to the editor-in-chief of Pinche.com, who personally led a group to Zhengxin for an interview.
The old brothers met very cordially, and they were not outsiders to Wang Dazui Li Fanyu.
Although this guy is in the media, because he has a good personal relationship with Li Fanyu, he also knows how to measure himself. Even if Li Fanyu sometimes talks too much, he also knows what should be reported outside and what should be kept secret.
Therefore, for him, Li Fan was stupid and the beauty god concealed. Directly talk about the positioning of the A8, the current research and development progress and the main technical characteristics in the chat.
Although the research and development is still in the initial stage, even hearing Li Fanyu's description shocked Wang Dazui enough.
If you are just a media person, digging up these things is enough to make Wang Dazui happy. But as a friend, he was very worried about Li Fanyu's decision to directly give up the entry-level low-profile A8.
Although it is the first time that Masanobu has been involved in the field of luxury cars.
is so radical that this old fritter who is immersed in the automobile industry can't help but sweat with Zhengxin.