Chapter 386: We still have righteous faith to blow
Regarding Wang Dazui's worries, Li Fanyu could only laugh and say nothing. Pen | fun | pavilion www. biquge。 info
That's how things are in the world, and all the rhetoric and impassioned rhetoric is meaningless until it is successful.
The A8 is fundamentally a strategic product. The significance of its existence is more to improve the height of the entire Zhengxin brand, rather than whether this car can make money.
And whether A8 can make money for the company, Li Fanyu really has no bottom in his heart.
The A8 of the previous time and space is actually not a model like the A4A6 that can sweep the market at the same level. Even in 2013, 18,000 units were sold in China, because of the accumulation of four generations of A8 before, relying on three major facelifts and continuous improvements over the past ten years, it was strong enough to contract the marketing of Hollywood blockbusters such as "Death Express". In order to accumulate and become a luxury model that can be compared with the Mercedes-Benz S-Class and BMW 7 Series.
Therefore, before he successfully went offline to face the market, he did not dare to pack a ticket for the market performance of A8.
The future is not welcome, the present is not good, and the past is not remembered.
Now, in the heart of this young president, he just wants to use the highest design process standards to get the A8 out.
That's all.
When he watched Li Fan smile and add tea to Wang Dazui, bury himself in the thick and soft sofa, and say what he thought in his heart.
Wang Dazui's heart is thinking about slow feelings.
The interview with Pinche.com ended with him patting Li Fanyu on the shoulder.
……
After returning to the company, Wang Dazui, who had not written in person for a long time, asked his colleagues for all the interview records and locked himself in the office for a whole night.
With more than 5,000 words, he wrote a long article titled "Domestic Cars Climb to the Supreme - Zhengxin Audi A8, a Model Competing with Itself".
The article contains conceptual sketches of the exterior and interior of the A8, a 32:1 body clay model, and a comprehensive demonstration of the car's design philosophy and theoretical performance.
When it comes to the new W12 engine, which is different from the new CVT continuously variable transmission that Zhengxin has been using, the new full-time four-wheel drive structure, and the core technology such as the high-strength composite alloy body, he has used a lot of pen and ink to focus on publicity.
has been a car media for so long, and Wang Dazui's writing skills are naturally not covered. Under the icing of the clever pen, it made him itch in his heart when he looked at it. I wish the A8 would roll off the assembly line immediately, and it would be cool to have a test drive.
In the second half of the article, he summarized the development process of this amazing car company from the perspective of 100% people in the Chinese automobile circle, with a concise tone full of emotion. He also made a positive and objective analysis of Zhengxin's decision to enter the luxury car.
Of course, as Li Fanyu's buddy, as a witness to Zhengxin's journey all the way. A little bit of private goods between the lines, and it is necessary to praise Zhengxin.
No way, for so long, Wang Dazui has become Zhengxin's biggest car blower......
Because he is the editor-in-chief, the content of the homepage of the current product car network is determined by Wang Dazui.
So after repeatedly revising and polishing the final draft, he directly contacted the website editor to hang this long article in the most conspicuous position on the homepage. And now it has become the largest gathering place for car fans in the country, the top setting was carried out.
Sure enough, as soon as the article was published, it caused a huge response from fans.
During this period of time, the battle in the A-class car market is going on fiercely. Under the frantic suppression of the entire Japanese brand, the new national brand has shown a decline. In addition, a large number of water armies sang about the decline, and the argument that "Chinese car companies can't make good cars" has regained the upper hand after giving fans a few injections of chicken blood for Zhengxin's products in the past year.
At this time, Zhengxin is embarking on the development of luxury models, taking advantage of the A8 to challenge the new height of China's vehicle manufacturing industry. Undoubtedly equivalent to a basin of cold water, Piaji poured it on the face of this argument.
Those veteran old birds of Pinche.com have been fighting these car blacks for almost a month. The incompetence of many national brands is making them feel more and more irrefutable.
But fortunately, now they finally have a new argument - oh my god! At least we still have faith to brag!
So the old birds, who had been holding back their anger, began to slaughter the version.
It's so cool that there is nothing: "Do you see the car blacks, even if all the emerging car companies in the market fall, at least Zhengxin is still standing there! A4 is a B-class car, you say it's generally okay." A6 Because of the scruples of the government to adopt it, you can just talk about the low-profile version. Mini, you say it's not a sports car, it's not a sedan. This time, the A8, W12 engine, the body made of all-composite aluminum alloy, full-time four-wheel drive, it is said that the cost of a single car is 1.5 million, and then a luxury car is not a try?"
Blood-stained lotus: "Some cars are black now, and they always talk about Japanese cars." That's right, a group of our little brothers in the A-class car market have never been Japanese. But now we are going to have a luxury model, and it will only be a matter of one or two months before the new car rolls off the assembly line according to Zhengxin's operation. I'll put this post here first.,When the time comes, you're welcome to take out your Japanese father's representative model.。 ”
Tian Cangcoon: "The true biography of Brother Fan, who is shameless upstairs, is the luxury class that Little Japan can get its hands on now, and it is only those models of Honda's Acura, right? When Zhengxin began to lay out a new automobile research center and industrial park, I felt that Brother Fan was going to develop in a higher-end direction. Sure enough, I'm looking forward to A8 coming off the assembly line this morning, although I can't afford it for the time being, but this dick will shout six-six-six!"
Helpless instant noodles: "The cost of 1.5 million yuan, the price is more than 2 million? Well, according to the configuration announced by the product car network, although this price does not have much advantage over the luxury class of the same level abroad, it is not too expensive." ”
HJZ666: "Hold for purchase." ”
seems pure: "Look up at the two local tyrants upstairs, beg for familiarity, beg for PY trading, and beg for a ride." ”
Dean of Fruit Cat: "Hold the grass!W12! Finally, I hope to hear the sound of high-power engines made in China!"
CO2: "You numb eggs in the water upstairs! Don't hurry up and reprint it, and promote it to Zhengxin Laibo!"
……
With the vigorous publicity of Pinche.com, the reprinting of various car media, and the spontaneous momentum of netizens for Zhengxin, Zhengxin's A8 project spread all over the automotive industry in the shortest possible time.
Beijing, Acura China headquarters.
Although the time was just over nine o'clock, the headquarters building was already busy.
As a rare high-end positioning of Japanese cars, this brand belonging to Honda has been extremely busy recently. Their new product, the next-generation luxury sedan JLX, is about to go on sale.
At this time, in the conference room at the top of the company, senior officials were talking passionately about things that had nothing to do with JLX.