Once again, Wenboya embarked on a journey to China.

However, this time it is different from before, his destination is no longer Shanghai, but Changshi.

This time, he will personally go to Changshi to inspect Grandview Plaza, and then decide on the strategy and intensity of Estee Lauder's entry into China based on the results of the inspection.

To this day, he still remembers the young man named Jacky U and the three reasons he gave him.

He said that internationally renowned brands such as Chanel, Gucci, LV, L'Oreal, Dior, and Shiseido will all appear in their supermarket.

He said that if Estee Lauder opened its counter in Grandview Plaza, it would be more than three times better than opening it in Shanghai.

He also said that Grandview Mall will soon appear in Guangzhou, Shanghai, Beijing, Shenzhen and other big cities.

Wen Boya did not expect that only a little more than a month has passed, and two of these three reasons will soon become a reality, while the remaining one will not be confirmed until the opening of Zhengjia in Changshi.

Wenboya even believes that this second reason will soon become a reality, for the simple reason that if you are not optimistic about the future of Grandview Plaza, brands such as Chanel and L'Oreal will not choose to settle in.

The same is true for Estee Lauder, if it weren't for the optimism of Grandview Plaza, Wenboya would not have come to Changshi so soon.

However, Wen Boya also has curiosity.

This time in Hong Kong, he saw not the Jacky u who could talk back, but Evin, who he had met last time but did not speak.

He asks Evin a lot about Jacky, but Evin won't say anything, just laughing and telling him that if he arrives in Changshi, he can meet the magical Jacky u again.

That's right, Evin used the word magic, which made Wen Boya even more curious about the young man who could speak well.

There are other things to be curious about.

He clearly remembered that the last time he was in New York, Grandview Plaza was only one point in Changshi, but this time Evin told him that there were four more points at once, and it was also a first-tier city in Chinese mainland, which was really amazing, and he wanted to know how this was done.

But what Wenboya is most curious about is the Chinese market.

To be honest, he was really not very optimistic about the Chinese market, and he believed that with Estee Lauder's high-end positioning, Chinese consumers generally did not have the ability to consume it.

Therefore, although he proposed to Estee Lauder to test the Chinese market, he was not too optimistic about the results.

But the appearance of Zhengjia Group made him shake his original judgment.

Therefore, he now feels that the Chinese market is like a layer of fog, which makes him a little unable to see clearly.

This has never happened before.

He couldn't help but think back to his upbringing in the cosmetics industry.

In the summer of 1985, he originally wanted to become a pilot, but he occasionally got an internship at L'Oréal Canada, and since then he has broken into the cosmetics industry.

It was this opportunity that allowed him to understand what he loved.

After his internship, he returned to the United States and joined Estée Lauder, a local cosmetics company, and was soon sent to the Asian market.

In the past years, he has successfully expanded the market in Hong Kong, Singapore, South Korea, Japan and other places, and has accumulated very rich market experience.

In terms of market judgment, he has enough confidence, but now in the face of the Chinese market, he is a little unclear.

He hopes that this trip to China will allow him to find the right answer.

The plane soon arrived in Changshi.

"Evin, why are you again, Jacky U?"

After getting off the plane, Wen Boya found that the person who came to pick him up was Evin, who had returned to Changshi a day earlier.

He had learned that Evin was also a New Yorker, so the conversation between him and her had become much more casual.

"Jacky said, let you visit Grandview Plaza first, if you are satisfied, he will invite you to a big dinner in the evening, if you are not satisfied, he will not bother to see you. ”

Zhuang Ningwen made a little joke with him again.

Wen Boya, who was hung up on his appetite, shook his head helplessly, and he teased: "He is very unkind like this. ”

He became more and more curious about Jacky's identity.

In his opinion, Evin's position as the key account director of Grandview Group is high enough, but Jacky's status seems to be higher than her, which makes him really curious.

But no matter how curious he was, he had to wait patiently until the evening, because Wu Xiaozheng was still in school at this time.

For Wen Boya's trip to China, Wu Xiao knows exactly that.

He also knows that in the coming days, there will be many heads of international brands in the Asia-Pacific region who will come to Changshi, or come to inspect, or come to sign the settlement agreement.

For the person in charge of other brands, if it is not necessary, Wu Xiao is too lazy to meet, and it is enough for Shen Mo and Zhuang Ningwen to come forward for these things.

But he wanted to see this Wenboya.

As for the reason for meeting him, on the one hand, it was because Estee Lauder was his personal customer, and Wen Boya also wanted to meet him, and on the other hand, Wu Xiaozheng also wanted to fight Estee Lauder's idea to see if there was a chance to persuade them to invest in building a factory in Hunan Province.

He promised the old man that he would find a way to keep a few of these internationally renowned brands and localize them in Hunan Province.

Wu Xiaozheng's first target was Estee Lauder.

In his impression, in later generations, international cosmetics brands such as Estee Lauder and L'Oreal either opened production plants in China or moved their Asian headquarters to China.

If such a big brand can stay in Hunan Province, it will not be an ordinary big role in promoting the economy of Hunan Province.

Wu Xiaozheng felt that if he had the ability and opportunity, he should fight for it, and as for whether it would succeed or not, he would leave it to fate.

Soon it was time for the end of school.

Wu Xiaozheng called Zhuang Ningwen first: "How is it? Wen Boya is still satisfied with the inspection of Grandview Plaza?"

"He must be satisfied, he is already a little impatient to sign the settlement agreement, but he is more eager to see you now. ”

This is the result that Wu Xiaozheng expected.

With the current conditions of Grandview Plaza, as long as those big brands are interested in the Chinese market, and as long as they come to the site for inspection, they will definitely not be able to resist the temptation here.

At this point, Wu Xiaozheng is still quite confident.

"Alright, take him to my office, and I'll be right back. ”

After instructing Zhuang Ningwen, he began to walk to the office, thinking as he went, how could he keep Estee Lauder in Changshi?

It's not your average difficulty.

In Wu Xiaozheng's impression, the Asian headquarters of Estee Lauder in his previous life was in Shanghai.

Compared with Shanghai, Changshi's allure to international brands is not half a star, at least at least, the current Changshi does not even have direct international flights to New York, how can these big brands fancy it?

Wu Xiaozheng believes that if he were to choose, he would also choose a metropolis like Shanghai and Beijing.

Alas, it seems that this is a problem for yourself!

However, how can Wu Xiaozheng be willing not to take a bite of the fat meat delivered to the door?

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