People are actually very contradictory many times, for example, Wu Xiaozheng has been thinking about a question repeatedly, he has made so much effort to introduce international brands into China in advance, is this a good thing or a bad thing?

In fact, this issue is a controversial issue even in later generations.

Objectively speaking, the entry of international brands and foreign capital has both advantages and disadvantages for China's development.

The positive side is mainly manifested in the following aspects.

First, it can alleviate the employment contradiction in China and create a large number of job opportunities for the Chinese people.

Second, its production technology can drive China's technological progress.

Third, the development projects and programs brought about by foreign investment can promote the rise of emerging domestic industries.

These aspects have been verified in later generations.

Thirty years later, China has been able to re-emerge as a world power because of the policy of reform and opening up and the introduction of foreign investment.

But the drawbacks are just as obvious.

First, in the process of development, a large amount of money has been swept away by foreign capital, and China will enter a vicious circle of "prosperity but not wealth" for a long time.

There are clear examples of this.

For example, Procter & Gamble, which entered China in 1988, has occupied more than 60% of China's shampoo market share for a period of time.

There are many similar examples.

For a long time after the reform and opening up, where there is foreign capital in the industry, the forefront of the market share is often foreign brands, and it is still an absolute advantage.

The second is the huge suppression of local enterprises.

There is no doubt that in this era, foreign brands have an absolute advantage in both technology and capital, and most local companies are tantamount to hitting a stone with an egg if they compete with them.

This will make many local enterprises lose their living space, and many national brands will disappear.

The third is the destructive consumption and even plundering of China's resources, as well as environmental pollution.

……

Therefore, the question of whether the entry of foreign capital and international brands is a big benefit or a disadvantage is still inconclusive until 30 years later.

This is a very complex and profound question, and Wu Xiaozheng also can't draw conclusions.

But one thing he can be sure of is that China has indeed become stronger 30 years later, so he is still determined to bring in international brands.

For Wu Xiaozheng, even if he is a reborn person, he cannot change the general trend of China's development, and the only thing he can do is to do his meager efforts to make his hometown a little better first.

Therefore, even if he knew that Estee Lauder's idea was not easy to fight, he had to give it a try.

Soon, he returned to his office, and then it didn't take long for Zhuang Ningwen to appear with Wen Boya.

Wen Boya was a little confused at this time.

He had already guessed that Wu Xiaozheng's position might be a little high, but he still did not expect that Wu Xiaozheng turned out to be the chairman of Zhengjia Group, that is, the boss in the mouth of Chinese.

It really blew his mind.

He never expected that the young man he saw last time was the boss of Zhengjia.

It's just a little too young.

"Mr. Wenboya, you may be seated. ”

Wu Xiaozheng had already greeted him with a smile.

After greeting for a while, Wu Xiaozheng took the initiative to start a topic: "Mr. Wen Boya, what do you think of the Chinese market? What are Estee Lauder's plans in this regard?"

This is exactly the question that Wen Boya wants to discuss with Wu Xiaozheng.

There is no doubt that after the field trip to Grandview Plaza, he immediately made the decision to settle in.

Anyway, for Estee Lauder, she already had the idea of entering the Chinese market to test it, and now it is not a big deal to change the test location from Shanghai to Changshi.

For Estee Lauder, entering Grandview Plaza is just a counter, and the investment is not large, even if it fails, it can afford to lose.

But Wenboya still can't see the Chinese market.

In his opinion, in the past few years, China has indeed undergone certain changes, but in general, the economy is not developed enough, and the general income of the people is not high, and he is not sure that the high-end Estee Lauder does have a market in China.

Therefore, he really wanted to have a good discussion with Wu Xiaozheng, a Chinese who can speak well.

"u, do you think Estee Lauder will be popular in China?"

He asked a more tactful way.

Wu Xiaozheng immediately replied with a smile: "Based on what you asked, I can be sure that you and Estee Lauder must have underestimated the Chinese market." ”

Wen Boya asked puzzledly, "What do you say?"

"You see Procter & Gamble, it's also an American brand, they entered China in '88 and now they're starting to make a lot of money. ”

Wen Boya immediately retorted: "We are different from P&G, we are positioned in the high-end market, even if it is P&G, they only put some low-end products in the Chinese market, which shows that the consumption power of Chinese people is still limited." ”

Wu Xiaozheng smiled.

He thought to himself, it seems that Wen Boya has done some research on the Chinese market.

Indeed, as he said, in the past few years, the toiletries produced by Procter & Gamble in China, such as Head & Shoulders, Pantene, Rejoice, Shufjia, etc., are all low-end products of P&G, and the grade is far inferior to the later Sassoon.

But what Bowen Boya didn't know was that Procter & Gamble, twenty years later, also paid the price.

Twenty years later, national brands began to rise, and many domestic brands positioned in the mid-to-high-end have come out, in contrast, the low-end products of P&G, such as Head & Shoulders, Pantene and Rejoice, have gradually been praised as "mother brands" by users, and their market share has gradually been eroded by state-owned brands and other foreign-funded mid-to-high-end brands.

As a result, Procter & Gamble, the first foreign investor to enter the Chinese market, has gradually fallen from the throne to become China's largest consumer goods company.

This is also the reason why Wu Xiaozheng dares to introduce foreign brands.

What do Chinese people do best?

Cottage!

No matter what good things you have, as long as you give the Chinese people a little time, they can copy you, slowly catch up with you, and then overtake you.

Therefore, Wu Xiaozheng can fully conclude that Wenboya really underestimated the Chinese market.

With China's current development rate, not to mention cosmetics like Estee Lauder, even if it is an expensive luxury item, more and more people will be able to afford it.

Thirty years from now, China will become the world's largest consumer of luxury goods.

But how do you tell Wen Boya about this truth?

It's really hard to explain!

Since it's hard to explain, don't explain it.

Wu Xiaozheng quickly figured it out.

You must know that the purpose of his meeting with Wen Boya was not to explain the Chinese market to him, but to cut a knife on the fat of Estee Lauder, so that they could leave some benefits in Hunan Province.

After thinking about it, Wu Xiaozheng said: "In this way, if you don't believe me, why don't we make a bet?"

He's starting to get into the trap.

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