Chapter 1159: Mentality Collapsed!
After four years of development, Zhengxin has built its own sales network.
In the past four years, relying on the online sales platform, Zhengxin has successively laid a total of more than 50 super-large experience flagship stores in first-tier cities across the country. These flagship stores are equipped with all Zhengxin sub-brands, including Audi, Volkswagen, X-car and X-Fan menswear, forming a huge product sales lineup of all levels and models plus peripheral derivative brands.
In addition, the Zhengguang 4S store, which was jointly built nationwide with Guangqi, is also the main channel for Zhengxin Group to contribute to its turnover.
With Li Fanyu's order, in these sales terminals, Zhengxin and the electric models of the Guangqi Beiqi Alliance vigorously launched the listing publicity activities.
Unlike those car companies led by Nanqi, although the model was announced, there was no actual car to the store. Within the sales channels of Zhengxin Alliance, a large number of real cars were displayed on the booth!
Although there is still a need to wait for the purchase of a car, you have to pay a deposit in advance and wait for the production to be delivered, but customers can enjoy a highly free test drive experience when they arrive at the store!
Zhengxin's various sales terminals are already crowded.
And Zhengxin's consistent style is to give full play to the resources at hand.
In the first-tier cities where the basic pile network and the car-sharing network have been built, people are surprised to find that several models that have just been announced by the Zhengxin Alliance have appeared on the service page of the car-sharing service, so that users can share the car's channel and have a full range of free test drives!
……
"Nest Nest Awesome!"
Li Meilin, who was on the way to work, was very excited,
Originally, at the moment when the electric car of the Zhengxin Alliance was announced to be off the assembly line, his heart was struggling. For someone who suffers from choice difficulties, it is an absolute pain to suddenly have so many choices.
However, after a detailed comparison of several models under the Zhengxin Alliance and other electric vehicles on the market, he gradually had a B number in his heart.
Whether it is in terms of endurance, interior configuration, or the completeness of infrastructure establishment, the cars under Zhengxin Alliance have absolute advantages.
For example, the 3 Series and 5 Series under Zhengxin, although the price is a little more expensive, the internal configuration and various technologies used in the car are far more than those models based on Panasonic battery technology.
And if you want to be cheaper, the models of Guangqi and Beiqi are also not bad! Just the horizontal comparison data, in terms of model endurance, the models under the Zhengxin Alliance have completely exploded other models on the market.
What's more, even the two low-end models of Beiqi and Guangqi, in the case of almost the same price, the configuration in the car and the application of new technologies have also thrown off those miscellaneous brands!
brand advantage, not to mention,
In such a horizontal contrast, it is obvious who to choose and who not to choose.
Because the work of the unit was busy, the leave slip handed over to the leader was ruthlessly returned in its original form. But fortunately, after getting off work, through an appointment, he easily made an appointment with a BMW pure electric 3 Series.
Sitting in the exquisite cab of the 3 series, feeling the surging power of the car under him, shuttling back and forth in the sea of cars, Li Meilin suddenly wanted to cry.
At the moment of waiting for the red light, he silently took out his mobile phone and took a photo of the steering wheel of the 3 Series.
"All in all, de, de, those big mom's fat butts and farting passengers!"
"Yahu~!FKyou, FKyou!Lao Tzu will never crowd the subway again!"
After posting the circle of friends, Li Meilin quickly turned around at the next red light intersection, cheered, and went straight to the nearest Zhengxin flagship experience store.
Consumers will always be more savvy than dealers can imagine.
………
Nantong City, Panasonic Electronics Branch.
Many car companies that have signed technical cooperation agreements with Panasonic are gathering in the office of Ken Furui at this time. After Zhengxin's sudden force, four models covering high, medium and low-end models of the Zhengxin Alliance were piled off the assembly line, and these car companies suffered tons of damage.
Prior to this, more than a dozen car companies have made a total of more than 90,000 pre-orders.
But in just one day, that number plummeted to 10,000. What's even more heartbreaking is that there are already a large number of users canceling their previous orders.
Such a rhythm has collapsed the mentality of the heads of these car companies;
"It's not going to go on like this!Mr. Furui, do we have to come up with a charter?!
"Yes, Mr. Furui! Our situation is not optimistic now, as can be seen from the attention statistics on the Internet. Before Zhengxin didn't make a move, the attention of our models was not low. But now that you look at it, fuck our Aoxiang E-86's online attention has dropped by sixty percent!
Originally, the number of appointments per day dropped from 3,000 to several hundred, and it is still declining. If this continues, we don't dare to go through the listing process!"
"What Mr. Li said is yes, our situation is similar. Originally, the feedback from consumers was good, and we are still confident. But now that you look at it, it's basically not all cared about. We use Panasonic's core battery technology, the so-called one wins and one loses. I can't think of a way."
"Baga, what can I do if you look for me? Now that your products haven't even been produced, you've lost confidence in the market?" Furui Ken was very angry.
People who don't have the ability to solve the dilemma and don't want to rely on themselves to solve the dilemma, and transfer all the contradictions to others are the most terrible!
What's even more terrifying is that these people are actually their allies, the most important part of their own plan to lay out the electric vehicle industry!
"Mr. Furui, it's not that we don't have confidence because we haven't even produced the product. In fact, the current market situation has undergone earth-shaking changes, and now if we start the production line hard, if it doesn't work after the listing, what will we do? As soon as the production line opens, it will be hundreds of thousands of millions of expenses in minutes!"
When Gujing Yan heard these words, he was already trembling with anger.
He regretted it a little.
When choosing a partner, why did you find these guys with small bellies and chicken intestines, who have no background!
His suppressed emotions finally began to erupt, "We at Panasonic Electronics are just providing you with the necessary technical support and battery support. If you need Panasonic to do everything for you, then what do you want you to do? Now if you encounter some difficulties, let me solve them for you, will your products go on the market smoothly and smoothly, and you will take the initiative to share more of my share when you make money?"
A loud roar resounded through the office, and Ken Furui suddenly had a seizure, startling everyone.
Seeing that no one was talking, Zhou Xiang, who had been quietly watching the progress of the situation, coughed lightly and stepped forward.
"Mr. Furui, you can't say that, our R&D process was completely under your control before. The bell must be tied to the bell, and now there is a problem, who are we not looking for?
You see, we're all grasshoppers on a rope. Panasonic is appropriately reducing the supply price of battery components to reduce the cost of our vehicles. Or urge Tuhai to build a charging base station network as soon as possible and get our supporting facilities. As the initiator of the electric vehicle industry layout plan, you have to come up with a charter, don't you?"
Just as Furui Ken rubbed his temples and was about to defend himself, his mobile phone rang.
It was called by Tuhai Infrastructure.
"Furui Yan, what the hell are you doing? Why hasn't the product layout launched today been implemented? Fuck, your electric vehicles over there are not put into the market, who will use our charging base station after it is built?"
On the phone, Gu Changqing's roar almost burst Gu Jingyan's eardrums.
Faced with the pressure of the two partners, Furui Yan sat down on the chair in a dejected manner.