"Chairman Li, at present, our third and fifth series have received a total of more than 40,000 pre-sale orders across the country. It's gratifying to be able to achieve this result on the first day of listing!"

Seeing Feng Xin, vice president of the BMW branch, smiling and sending the statistics over, Li Fanyu bowed slightly.

But to be honest, this result is not what he expected;

In the BMW 3 Series and 5 Series, the R&D center and the high-performance R&D department have put a lot of effort into it in a short period of time. It not only uses the lithium-zinc air battery, which is the battery technology that Zhengxin has just explored in the FE equation, but also optimizes and upgrades the permanent magnet motor for the three series and five series.

On the high-spec model of the 3 Series, the same in-wheel motor is used as the electric version of the Tomahawk. This makes rear-wheel drive purer and the power delivery more linear and direct. It is no exaggeration to say that in addition to the chassis tuning and handling methods that are more user-friendly than Formula E cars, the chassis tuning is completely carried out according to the X-car standard, and the driving pleasure is not much better than that of many sports cars.

On the five series, in addition to the comfort functions on the traditional internal combustion engine executive car such as the A6, it is an unprecedented development of a new comfort function - that is, relying on the pure static mode of combining the ECU with the high-precision rare earth permanent magnet motor on the five series.

In this driving mode, the ECU minimizes the power consumption of the motor, cruises at ultra-low power, and does not make any noise except for the necessary tire noise during driving. Combined with Zhengxin's HVN noise reduction technology that swept through the Chinese automobile manufacturing industry, the noise level in the car is simply outrageously low!

Let's put it this way, if you don't take into account bumps and tire noise, the 5 Series in this mode is as quiet as a moving study.

Coupled with the implantation of the Ben Ben intelligent control system and various intelligent auxiliary functions based on the electronic platform, the two models have a higher level of technology.

Under the pricing of 18.8-288,000 and 29.8-498,000, more than 40,000 units were pre-sold on the first day of listing.

Li Fanyu is not very open-minded.

Counting Yinzhu's battery production base and the necessary R&D expenses and publicity expenditures, the cost of this single business is not to get 200 billion.

The pre-sale volume of more than 40,000 units on the first day of listing is calculated even if the transaction volume is 70%. That's a turnover of one billion and a profit of less than four hundred million.

When will this pay for itself?

No, no, it's too slow, it's too slow!

Thinking of this, he waved his hand and said to Feng Xin: "This propaganda has to be increased." The fate of any new product has a lot to do with the performance of the market at the beginning of its divergence. I don't care what means you use, you must kick this first kick to me well, and establish our position in the market in one fell swoop!"

Feng Xin was stunned,

Look like this....... Li Dong is still not satisfied?

He scratched the back of his head, "Don't worry, Dong Li, on the first day of listing, our publicity was mainly focused on the Internet and in the first-tier cities across the country." We are already carrying out the second round of publicity plans to penetrate into second- and third-tier cities in line with our sales network across the country. Although the infrastructure construction of electric piles in this part of the city has not yet been completed, it is presumable that after the expansion of the scope, the sales data will look much better."

"Huh?" Li Fanyu patted his forehead lightly, and his face finally filled with joy.

Dad, it seems that I have ignored something - the first day of pre-sale of more than 40,000 results was created by more than 30 first-tier cities.

This...... It cannot be compared with the national sales of the previous Zhengxin new models.

Come to think of it this way, huh......

Electric cars still have a future!

Aha......

Congratulations, congratulations,

"By the way, how about the North Banner and Guangqi?" Li Fanyu, who was in high spirits, asked instead.

"The two brother car companies are also good! We can't count their own sales channels, but because they are positioned as low-end, on the first day of pre-sale of our Zhengxin's sales channels, the attention received is not smaller than our BMW's two models.

Among them, the Guangqi Legend E series got nearly 15,000 first-day pre-orders, and the North Flag Animation was even higher, getting more than 20,000 pre-sale orders. It is said that Hua Sen, the chairman of Beiqi, who inspected our flagship store in Beijing, danced excitedly after the first day of sales, and wanted to feast on the colleagues of the flagship store in Beijing to celebrate. ”

Li Fanyu said unexpectedly: "These two goods are so fierce?"

Feng Xin nodded, pursed his lips and smiled: "Yes, Li Dong, and what I just said is only the data from our sales channels, not counting Guangqi and Beiqi's own sales terminals." It is estimated that their actual pre-sales will also at least double. Just now, the marketing department came to us to discuss whether we should also insert a foot in the low-end market. This market seems to be fierce now."

As soon as Li Fanyu heard this proposal, he immediately waved his hand, shook his head lightly and said: "No, when we cooperated with the three parties before, we had clearly divided the market, Zhengxin was high-end, and gave up the low-end market to Guangqi Beiqi." This is a given, and it cannot be left unbelieved. ”

Grandma's, the battery technology is in the hands of Lao Tzu. How much you earn now is a ball, and when to kill the pig, it's not Lao Tzu who has the final say?

Li Fanyu said righteously on the surface. But in my heart, I thought so,

In fact, this is exactly the case, the battery technology is in the hands of Zhengxin, the market performance of partners is good, and the market installed capacity of Zhengxin battery is more. This is more favorable to the future market environment of Zhengxin Electric.

Money is endless. However, having two reliable allies of state-owned enterprises is more cost-effective for the long-term interests of Zhengxin.

What's more, I will need these two goods to help me fight lightning in the future?

What Li Dong said was. Feng Xin nodded yes.

"I will tell the marketing department about this matter later, and you BMW can do the planned things with peace of mind. Your main job is to maintain the current sales momentum. ”

Li Fanyu smiled faintly, waved his hand at Feng Xin, and let him retreat.

After Feng Xin left, Li Fanyu stood in front of the floor-to-ceiling window.

After a while, he suddenly turned around and picked up the phone and called the operations department.

"Let the production base speed up the progress, notify Beiqi Guangqi, don't patronize the circle of money, and find a way to make the production line move as soon as possible! Now our momentum is good, and our competitors will definitely have a hard time. If you don't take advantage of this time to give them another waist eye, how long will you stay?"