Acquiring a competitor that is more set than oneself can be said to be the best way to improve one's own standards in a short period of time.

In Li Fanyu's view, if Rolls-Royce can really be included in its portfolio, then even if it pays a billion pounds for this, this wave will not be a loss!

People in this plane may not know this—but they know it in their hearts.

In the time and space before the history of the automobile was changed, Rolls-Royce did not maintain itself as long as it does now.

During that time and space, Volkswagen and BM bought Rolls-Royce twice. Among the twists and turns, Li Fanyu is clear.

At the end of 1997, Volkswagen spent £650 million to buy the production rights of Rolls-Royce and Bentley cars, as well as two assembly plants in the United Kingdom – which was much higher than the value of Rolls-Royce Motor Cars at the time.

At the time, almost everyone thought it was a worthless deal. But the head of the Volkswagen Group, Fernand Piesi, insisted on the acquisition.

Just when people thought that Piesi was old and his head was not bright, BM was very nervous when he learned the news.

BM is a supplier of engines, air conditioners and several other key assemblies to Rolls-Royce, and also owns 10 percent of Rolls-Royce Aero Engines, and the management relationship between the two companies is also complex.

In order to get Rolls-Royce, BM, which has always cherished feathers, in addition to using high-level connections to engage in black-box operations, even did not hesitate to abandon the spirit of the contract, threatening to stop supplying parts to Rolls-Royce Silver-Seraph and Bentley Arnage if Volkswagen won the two brands.

Volkswagen knew very well that without these things from BM, they would not be able to produce Rolls-Royce and Bentley. And to develop a product that can replace these two models, Volkswagen will need at least 4-5 years.

In the end, Volkswagen got the Bentley brand from the Weeks Group, two production plants in the UK, and Rolls-Royce production rights for just three years from 1999 to 2002.

BM, on the other hand, spent only 40 million pounds to win the right to use the Rolls-Royce brand after 2002.

It is said that at the press conference of the acquisition, Volkswagen's chairman, Piesi, publicly accused BM's helmsman, Brude, of being "dirty".

Interestingly, four years later, Bireid was personally appointed by Piesi as the successor to Volkswagen's chairmanship. Of course, this is off topic.

In this dragon and tiger fight, Volkswagen seemed to lose, and spent ten times more than BMW in vain.

But it turned out that three years after buying Bentley and briefly owning Rolls-Royce, Volkswagen got much more than that!

During this period, Volkswagen's sales in Europe increased by 10 percent.

BM, on the other hand, has grown by almost 15 percent!

It can be said that looking at this split acquisition in hindsight, both Volkswagen and BM are winners. Rolls-Royce and Bentley have increased their sales year after year after changing owners. And the advertising value brought by these two world's top luxury brands to Volkswagen and BM far exceeds that of hundreds of millions of pounds.

This shows that the top luxury cars have too much of a boost to the image of a car company - especially in the European market.

Therefore, in Li Fanyu's view, being able to win this British brand will bring Zhengxin far more than just arming the red flag.

Zhengxin also has the capital to enter Europe!

In the detailed discussion just now, he has already found the lifeblood of Geralde.

This old and angry young man is full of thoughts about the British car industry. Thinking of the previous blockade of the European Union merger and acquisition, Li Fanyu believes that he wants to keep the fire for British cars, rather than really seeing the value of Rolls-Royce for a car company.

So in his opinion, the old knight who has this kind of demand is easy to settle. After all, Rolls-Royce has been in a downward trend in sales for several years.

If such a thing is put on Li Fanyu's body, he thinks that he is struggling to guard a terminally ill old decay, so it is better to give up completely and invest his limited resources in cultivating strong seedlings.

Obviously, Li Fanyu's words moved Geralde.

But it is also clear that Gerald could not immediately respond to such an offer.

He moved his lips and asked, "Can you really buy this century-old brand while maintaining the independence of Rolls-Royce?" I, I don't understand, what do you want...... I don't want the British car industry to become a branch of China. ”

Li Fanyu smiled slightly, "You think too much." The acquisition of Rolls-Royce is mainly to make up for the shortcomings of Zhengxin. I think that in the past few years of rapid development, we have gained a lot of things, but we have also discarded a lot of things. Rolls-Royce's service system is what we lack.

I can assure you that after acquiring this brand, I will not take anything from it, but will incorporate the technology that Zhengxin is proud of to make this century-old brand even better.

As for what I want...... Hehe, to be honest, I'm really interested in the UK market.

But I prefer the whole of Europe to the UK, this ...... The world's third largest automotive consumer market!

Given the EU's exclusion of other countries, I need a springboard. I think the UK, where local brands have been completely lost and the car industry is in ruins, should be a good place. ”

Looking at Gerald, who was already completely in thought with the black tea, Li Fanyu smiled secretly.

I'm not afraid that you will think too much, but I am afraid that you will not ponder.

As long as you think about it, it is possible to succeed!

"Think about it, Sir. If you have the answer, you should know how to find me. ”

He straightened his suit, threw down his words, and strode out of Geralde's room.

Out of the door of the hotel, Li Fanyu was simply refreshed!

It's great to have a problem that you can't figure it out, a fragmented idea, and a feeling of inspiration coming through in one moment!

By the way, in the high-spirited old stubbornness, Li Fanyu waved his fist fiercely and cheered himself up.

Thinking that a few hundred million pounds can bring a chance to make up for Zhengxin and a great opportunity, he can't hide his excitement in his heart.

"Mom, you have money, you can really do whatever you want!"

He thought so.

………

Among the suites in Geralde.

The old knight was finally freed from his contemplation. His assistant and butler had been standing behind him for a long time.

Feeling the presence behind him that even breathed at the same rate as himself, he asked softly, "Jerry, what do you think of this?"

"Sir, if you're referring to Li Fanyu, then I have to say that this is an overly ambitious fellow, and he reminds me of Hitler.

If you're asking about the acquisition he proposed, then ...... For Rolls-Royce now, it is not a bad thing to have a business that can continue to transfuse blood as an attachment.

But whether the arrival of the letter can contribute to the British car industry still needs to stand at a certain height and work out a set of plans - this is obviously not something I can judge, sir. ”

Geralde put down the already cold black tea and held out two fingers.

Immediately, a cigar with just the right temperature and humidity was handed from behind.

With the smell of burning matches and the characteristic aroma of Cuban cigars, Geralde nodded.

"You're right, it's not within my reach. Jerry, help me get in touch with the Group Board, and the Secretary of State for Industry, Hamilton. ”

With a curling puff of smoke, he got up from the couch.

"We need to get the news out to them. ”