Chapter 1241: How's It to Acquire You?

Li Fanyu never thought about these things.

In the past, Zhengxin models were invincible in the Chinese market and the international market, and they have always adopted the most brutal way. That is, to win with the technology that he thinks is most suitable and at the most affordable price.

Relying on Zhengxin's strong processing strength and various black technologies in Xapp, this method has been tried and tested repeatedly. It also supports Zhengxin from a penniless small car company to a behemoth with a total fixed assets and brand value of more than 800 billion yuan today.

But obviously, in the low-end market, which pays attention to cost performance, this marketing method is completely fine. However, when it comes to the top luxury car segment, which is most focused on user experience and service, this approach is embarrassing to the point of blushing.

What Gerald said was not polite at all, but for this "naΓ―ve" and "pale", Li Fanyu could not refute it.

Seeing that his face was blue and red, the old knight laughed.

As if he had won a big battle, he picked up the black tea, "The people who come to the Geneva Motor Show are the most sophisticated groups in the automotive field. Here, whether it is the media or car fans, they are all known for their tricks. Don't think that you get a lot of attention today and get complacent, and when the media day begins, you'll be in for it. ”

Li Fan was foolish and said, "Is there any remedy?"

"As I told you earlier, your flaws come from a shallow understanding of top luxury, and you simply think that listing technologies can be embraced by target users. This is the lack of your service awareness, business experience and brand accumulation. Remedies cannot be done in a moment, or even in five or ten years. Or do you think I'm going to tell you, my competitors, this?"

The old man looked at Li Fanyu's increasingly heavy face, and he was simply proud.

"Nope. ”

Li Fanyu thought for a long time, and suddenly raised his head, "Maybe there is a way." ”

"What's the solution?" rippled in Geralde's cup.

"No comment!" Li Fanyu smiled slightly.

Gerald pursed his lips, "Young man, don't be foolish. ”

"Whether it's a trick or not, I'm sure you'll know right away. Li Fanyu lifted Erlang's legs and picked up the black tea, "Now, Sir Geralde, it's your turn." I was very inspired by what you just said. In exchange, you can start any questions you have related to orthodoxy. ”

He didn't say, and Gerald didn't bother to ask.

Seeing that Li Fanyu made a posture of sitting firmly on a high platform, Gerald leaned forward slightly and said word by word: "I have investigated the development history of your true faith. To a certain extent, China's industrial base is much worse than that of Britain.

First question, I'm curious, what is the secret of how you have been able to develop in such a short period of time?

The second question is, if possible, whether you can replicate a company in the UK that you believe will be enough to tie the whole country's car industry together and make it grow!"

Looking at the old man's earnest gaze, Li Fanyu sneered in his heart.

Don't dream, silly bird!

Brother relies on black technology that you will never have!

However, this matter is really not enough for outsiders.

He smiled and organized his words, "Regarding the first question, it is actually very easy to answer. Zhengxin has been able to come to this day not by virtue of our technology and R&D strength, nor by how perfect our products are.

If you look at the models from the beginning to the present, you will know that we are not much better than our competitors. Before the appearance of Zhengxin Industrial Base, the quality and craftsmanship of our cars can only be said to be not bad. It's nowhere near the good level.

So why are we able to grow so fast in the Chinese market?"

He stretched out a finger, "Actually, it's all up to your peers!"

"Poof!"

Gerald didn't take a sip of tea, and turned into a whale - sprayed.

"Are you trying to perfunctory me?"

The old man was angry.

"No, no, no. Li Fanyu shook his finger, "Before we appeared, the Chinese market was a market completely monopolized by foreign car companies. In addition, in order to support local car companies, the Chinese government has a wide range of inspection and rigid standards for automobiles, so that these car companies treat our consumers with the worst service, the worst product materials, the worst configuration and the highest selling price compared with foreign countries.

The emergence of Zhengxin is nothing more than using the normal international market standards and the standards of those car brands in foreign countries to treat our own users. It is this difference that has allowed us to establish a huge user reputation and consumer stickiness in a short period of time. That's our secret. ”

After digesting what Li Fanyu said, Geralde nodded slowly.

"It's true that in a market like China, most brands have gone too far. This invisibly gives you a lot of opportunities and a lot of space for your faith. This point has no reference significance for British car companies.

The UK car market is mature, and EU regulations are not going to happen like China's. So, please answer the second question. For that, I'm more interested. ”

"Haha,"

Li Fanyu shook his head.

It is said that the old man is crazy about teenagers, and this guy Gerald still wants to revitalize the British automobile industry.

It can be regarded as the sword is not old......

Can Zhengxin's successful journey be replicated in the UK?

Very unlikely!

Why?

Because of the existence of Li Fanyu and Xapp, I believe that the R&D strength of this enterprise is against the sky!

What does the R&D strength of the sky represent?

It represents lower costs, greater profits. And most importantly...... The fastest response speed to the market!

Other car companies develop a car, if it adopts a platform and develops it forward, it will take at least a year.

However, if Zhengxin gathers the strength of the whole group, this time can be shortened to one month. If you don't take into account the part of the other film supply plant, it will be even shorter!

This advantage is equivalent to a swordsman who is at the same speed as the light - he can always take the first step to distance his opponent, and through continuous testing, find out the opponent's dead end, and strike hard.

"No, you can. ”

Li Fanyu glanced at Gerald and said.

"Don't fight me. The latter's face fell.

"It's not okay to say no, because the faith is too unique. Li Fanyu smiled indifferently, "I said yes because I ...... It's all possible to let Zhengxin enter the British market!"

Gerald scoffed, "That's a question, you know my purpose very well." ”

"No, that's my answer. Also, I can tell you that I didn't tell you what I just said. ”

Li Fanyu got up from his chair, "Since we believe that we don't have Rolls-Royce's set, why can't we buy you to make up for it? You know, Rolls-Royce's current market value is only 700 million pounds. This price is not expensive for me. ”

"Swear to God, you're not the first person to have this intention. The Rolls Royce merger and acquisition case before the Europa League is clear to you. Who sniped them, I think you know as well. Gerald said in a deep voice.

He doesn't have a crush on anyone who has a bad idea of Rolls-Royce.

Li Fan smiled foolishly, "But I'm different from them." The Europa League's acquisition of Rolls-Royce was an attempt to remove the last vestige of the British Empire's automobile industry. And I bought this century-old brand because of his experience and system. I can even let Rolls-Royce stay the same after the acquisition.

Take it a step further and think about it, my dear Sir Lord. Zhengxin's technology, coupled with Rolls-Royce's genes, will collide with what sparks?

And in addition to these, I have the ability to reinvigorate the British automotive industry!

If this acquisition goes through, Zhengxin will be able to smoothly enter the European market through the United Kingdom. I think that's good news for the British automotive industry. ”

He walked up to the old man and said in a low voice: "With a brand, in exchange for an industry, this account should be cost-effective." ”

Hearing this devilish temptation, Geralde's beard rose and fell slightly.