"Yes, I joined the CCTV Science and Education Channel, and now I will call you, because our channel has recently launched a new program, and its title has not yet been given, I don't know if you are interested in Guangji herbal tea drink collective?"

"Understood, you wait, I'll ask the leader. ”

"Good. ”

A minute later, the other party's apologetic voice came from the other end of the phone, "Mr. Ding, I've kept you waiting, the leader said that we have signed a contract with the other party for the advertisements we put out this year, so I can only regret to say sorry for your invitation." ”

"That's a pity. After Ding Li finished speaking, he was about to hang up the phone, but the person on the other end of the phone hurriedly shouted, which suddenly made Ding Li stop hanging up the phone.

"Teacher Ding, you can wait. ”

"What's the matter?"

"Mr. Ding, is this the case, our company's spokesperson this year has not yet found a suitable candidate, so our company wants to invite you to endorse?"

"Endorsement?"

"Yes, Mr. Ding, our company's herbal tea sales were excellent last year, and it sold almost more than 20 billion yuan throughout the year, and the company has increased its ...... this year If you want, you can talk about it in detail, and the price is ...... according to the first line. ”

Get.

I met a company that in turn invited me to endorse their company's products, and the company even calculated the price.

Ten million.

Other companies are willing to pay 10 million Huaxia coins a year for endorsement fees and invite Ding Li to endorse their company's products.

This price is not low in China.

You must know that many veteran first-line stars, their current endorsement fee is only six million a year.

Ding Li is four million more than their endorsement fee.

To be honest, since Ding Li's debut, except for the lack of money, he implanted lunch box advertisements in the show and received 5,000 yuan in fees, he has not received any endorsement invitations.

It's not that there is no endorsement to find him, but because of various relationships, he has not found an endorsement that suits his identity.

It's not that the endorsed product is not suitable, or Ding Li is not interested in the product, anyway, there will be this and that wrong.

The results are today.

Just today, when I begged my grandfather to tell my grandmother for the title fee of the show, I received an endorsement invitation from the other party.

This is something Ding Li didn't expect.

Ding Li wants to endorse.

It's like a warrior needs a weapon.

Endorsement is also a weight to test the value of a star, the more big-name celebrities, the more well-known the products they endorse, the more expensive their endorsement fees are, and at the same time, they will become more well-known to women and children with the endorsed products.

Therefore, endorsement is only good for a star, not harmful.

Except, of course, those fake products.

"Teacher Ding, are you listening?" The person on the other end of the phone, seeing that Ding Li had not spoken for a long time, asked again.

"I'll think about it and ask my assistant to call you back when the time comes. After Ding Li finished speaking, he hung up the phone casually.

He suddenly lost interest in contacting manufacturers to launch the title.

But the show can't be without a title, and it's not that it can't be without a title, but Ding Li's own face is making trouble, and he doesn't allow the program he planned to have no title, so Ding Li, who pondered for a while, called again.

This time it's a beverage company.

But it's not herbal tea, it's cola.

"Hello, is it a very cola company?"

"Yes. ”

"I am the chief director of the CCTV Science and Education Channel's "Laughing and Talking about History" column group, my name is Ding Li. ”

"Oh, Ding Li, Teacher Ding?"

"Yes, yes, yes, it's me, our new program has begun to be produced, it is the main program of CCTV Science and Education Channel, it is planned to be broadcast on Thursday night, and now the naming right has not been decided, no, no, no, it is not that there is no corporate title, but I am not satisfied with these named enterprises, and I am not satisfied with Ding Li. Because their product image is inconsistent with the positioning of our program, someone recommended your company to me, saying that you have cooperated before and are more satisfied, and I have also drunk your product, the taste is good, and the packaging is quite novel, so I called and asked, are you interested in advertising our program?"

"About this, Mr. Ding, wait a moment, I'll ask the leader. ”

"Okay. ”

After a while, Ding Li got the other party's answer, and like the previous times, the other party refused the invitation to name the show.

As for the reasons given.

It's very simple, that is, I don't like the programs of the science and education channel.

This company is different from several other companies, and did not invite Ding Li to endorse their company's products in turn, but told Ding Li that they wanted to name Ding Li's other variety shows.

In this regard, Ding Li really smiled bitterly.

Time passed minute by minute, Ding Li made twenty or thirty phone calls, his routine is nothing more than one, first self-reported to the door to bluff the other party, and then it is a set of wording that even flickers with babbling, what our program is the only pulpit program in China, your company's naming only has benefits and no harm, you have to believe in my Ding Li's ability to plan the program, anyway, it is to fool others to bid for their program naming rights.

But none of them were won!

As soon as those merchants heard that it was a program from the science and education channel, they all refused!

In the end, tired of it, Ding Li gurgled and drank a bottle of mineral water.

He was really angry in his heart.

Xindao: What is this called?

I'm such a bullish character out of the horse, and I fucking touched the dust.

I didn't expect my Ding Li's face to be so worthless one day?

What kind of eyes do you have?

What is this show?

This is "Laughing History"!

"Laughing about History", which was super popular on the earth in the previous life!

At that time, the naming fee of "Laughing about History" was an astronomical amount, and where did he use it like a grandson, begging grandpa to sue grandma everywhere to pull advertisements?

You don't have to go out, advertisers come to the door one by one, and it's the kind that breaks your head!

But what about now?

m.

My mouth is about to wear out, and people don't even have a company that they are interested in.

What to do?

Sale?

That's absolutely impossible!

Others don't know the huge value of the naming right of "Laughing History", but it doesn't mean that it has no value, even if it is rotten in the hand, Ding Li can't be sold cheaply, that is disrespectful to art and the fruits of the labor of predecessors, and even if it is to be sold cheaply, it must be sold cheaply.

Own?

That's right!

Find your own person and sell it to the other party cheaply, and you won't get it.

Ding Li, who suddenly had this thought in his heart, instantly wilted, leaked, and wilted like a punctured balloon.

He found that he didn't have any people of his own.

In other words, the current Ding Li is completely the kind of person who can't find someone who can go to the temple gate with tribute.