Chapter 456: Isn't this a golden brain
Things work themselves out.
This sentence is true, just when Ding Li was sitting in the office thinking about the title sponsor, there was really a title sponsor who took the initiative to find the door.
And the title sponsor also quoted a lot of money.
200,000,000,000 Chinese
200 million Huaxia coins seems to be a lot less than the naming fee of Ding Li's previous programs, but in fact, you must know that the naming fee of the most popular program of the Science and Education Channel in the past was only 50 million.
200 million Huaxia coins, which is four times as much.
In the conference room of the Science and Education Channel, Ding Li met this businessman who quoted 200 million yuan at a fixed price.
To be honest, what attracted Ding Li's attention the most was not the bearded merchant sitting on the chair, but the several bottles of similar health products placed on the table.
Golden Brain!
Whether it is the exterior or the bottle, the golden brain is the same as the brain platinum health care products of Ding Li's previous life of the earth fire, the only difference is probably the production plant above, one is the earth, and the other is the water blue star.
There are also names, one is Brain Platinum and the other is Golden Brain.
Seeing Ding Li looking at the golden brain, the bearded businessman smiled, pointed to the product in front of him and said proudly: "Director Ding, this is our company's main product Golden Brain, and our company is willing to spend 200 million ......." ”
"Let's not talk about the naming fee. After Ding Li finished speaking, he made a little request, "I want to ask, does the gold brain produced by your company have any data reports issued by relevant state departments? Yes, we can talk about the title, if there is no or is being tested, then we can only be embarrassed." ”
As soon as Ding Li's words fell, the faces of everyone in the conference room suddenly changed, some were stunned, some were confused, and some couldn't believe it, thinking that they had auditory hallucinations in their ears.
All of you here are smart people, so you naturally know the meaning of the last sentence in Ding Li's words!
What's going on?
How can there be people who don't want to send money?
That's a naming fee of 200 million.
Two hundred million.
Not twenty, two hundred, two thousand.
It's a full 200 million, which is almost equivalent to the total naming fee of their science and education channel in the first half of this year.
That's how Dante ......
Indissoluble.
Startled.
Speechless.
Confused.
This is probably the truest thought of everyone at this moment.
It's not that Ding Li is brain-dead, he doesn't make money if he has money, but there are too many celebrities, because of money, he endorsed products that shouldn't be endorsed, and finally planted his head on the advertising endorsement door incident, which caused his reputation to plummet and his money ruined.
Ding Li didn't want to follow in the footsteps of these people, so he was so cautious.
He doesn't want to make himself and the programs he planned fall into the abyss of integrity because of product quality problems.
The bearded man smiled, reached out and took out several documents with big red seals from the briefcase in front of him, and handed them to Ding Li and everyone in the conference room one by one.
This is a data report issued by the relevant departments of China for Golden Brain Health Products.
Looking at this data report stamped with a big red seal, Ding Li's heart can finally be put in his stomach.
The next step is to discuss the details of the partnership.
He smiled at the bearded man, "In that case, then let's get straight to the point and talk about the details of the cooperation, by the way, do you have any requirements?"
No matter what the program is, whether it is famous or not, the title sponsor will put forward all kinds of requirements, some want to give away tickets, some hope to give them as much advertising space as possible, and some hope that someone will endorse them, etc.
To everyone's surprise, the bearded boss of the Golden Brain did not ask for more advertising space or a specific person to endorse their products, but only asked a question about ratings.
"Director Ding, I want to know how many ratings it can have?" the bearded man blurted out.
It seems that this question has been holding back in his heart for a long time.
"You can think boldly about the ratings. Ding Li smiled and gave an ambiguous answer.
“0.9%?”
Ding Li shook his head.
“0.8%。 ”
Ding Li was speechless, he shook his head to let the beard guess up, but the beard was not on the spot at all, and he thought that the 0.9% rating he just said was high, so he dropped 0.1% and gave a figure of 0.8%.
"You can guess with the guts. Ding Li said.
The bearded man rubbed his chin with his hand and thought for a moment, "1%?"
"You could be more daring. ”
Can you be more daring?
Could it be that the ratings of this show will be 1.1%?
After holding it for a long time, the bearded man snorted: "1.1%?"
Seeing this, Ding Li smiled and decided not to sell it, he gave the answer directly, "I can't say how many ratings I have now, but I want to say that 1.1% may just be the lowest rating that has just started, do you believe it?"
Yes?
1.1% ratings?
Or is he brewing starting data?
This time, not only the bearded man was stunned, but even everyone in the conference room was confused.
CCTV Science and Education Channel, although it is named CCTV, does its program have more than 1.1% ratings?
No.
One of the best-rated programs is a didactic program called National Treasure Archives, which has a maximum rating of 0.84%.
But now Ding Li's upper lip touched his lower lip, and bluntly said that the lowest rating of "Laughing about History" was 1.1%.
How not to make them stunned.
The bearded man was stunned and said: "How can science and education programs have such high ratings? In the past two years, there has not been a single one that has passed 1%, right?"
"The point is that it may be so high, and you should know that the advertising effect and discussion effect generated by a program with a rating of more than 1.1% are obviously not something that several variety shows with a rating of about 0.4% can be calculated together. Ding Li shrugged his shoulders and said: "Because it's me Ding Li, the person who planned "Sketch Life", "If You Are Honest, Do Not Disturb", "Avenue of Stars" and other programs with high ratings, I won't joke about my money and reputation, you have to believe me, just because you believe in me and believe that our "Laughing History" will achieve good results, so you are sitting here to discuss cooperation with us, right?"
The bearded man nodded.
He admitted that Ding Li was right.
A person who has planned a number of programs with extremely high ratings must not be wrong with the programs he has planned.
It was because he thought of these that he would rashly come to the door and seek cooperation with the other party.
Ding Li didn't wait for the beard to say anything, and added to himself: "The problem now is that after all, the show has not yet started, and the ratings and market response are inconclusive. ”
This is also the embarrassing situation of Ding Li and "Laughing about History" now.
Others believe in Ding Li's strength, but they don't believe in the brand of science and education channel, if it were changed to other channels, it is estimated that those shrewd businessmen would have swarmed up to seek cooperation.