Establishing values is not something that can be said on the talk.

Where will the values of a product, or more specifically, a short video APP, be reflected?

What to promote, what to recommend, what to condemn, what to punish.

When users use the APP, they will not pay attention to these details at all, but in the long-term comparison, they will experience obvious differences.

In theory, this is a thankless exercise.

Because the marginal benefit is not high enough to cover the loss, at least not in the short term.

In a rapid economic upcycle, any such behavior is a huge waste of resources.

Domestic enterprises have been criticized for their "quick success" and "quick success", but few people can realize that the wild growth is precisely the adaptation to the environment.

After accurate calculation or fuzzy perception of costs and benefits, most companies naturally pay more attention to short-term profiteering, because in the rapid expansion period of the industry, you can't expand as soon as possible, you have to lag behind competitors in the same industry, and then die a little bit.

Deep cultivation can only occur in the period of economic stability or economic downturn, and it is the last resort to precipitate after eating up the dividends.

Most of the century-old enterprises in Europe and the United States, especially the elite teams that are good at planning long-term interests, have fallen into the "savage growth" in China, what is the explanation?

The competitive environment is different, and the development pattern must be adjusted in time.

Change is the only thing that is eternal and constant in the world.

"Now, we are asking for change, because the domestic macro environment is facing huge downward pressure, because the short video industry, the pattern is basically finalized. ”

"So we're going to be clear about a couple of basic facts—"

"First, we are fighting a cold war with Kuaishou, improving ourselves, consuming each other, and squeezing the enemy's living space. ”

"Second, we are fighting a positional war with Douyin, fighting each other in close combat, facing difficulties, and fighting bayonets. ”

"Third, based on points one or two, what we need to do is to cultivate internal strength, establish a defensive shield, and protect the basic disk. ”

"Fourth, there is more help for the righteous and less help for the unjust, except for the headline system, all the off-board forces are our targets. ”

"Fifth, we can't make mistakes, but the cost of the other party's mistakes will only be higher, so we must seize every opportunity to dig talents, anchors, and users!"

It is rare to hold a collective meeting, and the little fifth brother basically talked about all the issues thoroughly, and the overall situation amazed everyone and sincerely admired it.

Hou Xueyan applauded sincerely and sighed: "Mr. Fang, I know what to do!"

She really understood, and quickly came up with a specific implementation plan.

Advocacy, recommendation, condemnation, punishment.

On the proposal of Tianxiu, it is clearly written: We sincerely hope and wish that every Tianxiu user can be loyal to themselves and show your dreams, your beauty, your joy and desire without destroying the social order and interfering with the lives of others. Share to make the world a better place.

In the recommendation criteria, positive energy videos will get an additional weight score, which is not particularly high, but it is enough to ensure that if the two videos are of the same quality, then the positive energy will get better push treatment.

On the contrary, there will be a penalty for certain behaviors that are not worth imitating and sensationalizing, including flirting on the road, molesting waiters at work, and secretly filming primary and secondary school students in class.

Of course, jokes between acquaintances and sincere and heartwarming confessions are not among the above.

Reprimand is an original prompting mechanism of Tianxiu, which is manifested in the following ways-

A striking red letter at the top of the video: How can you do such a dangerous/unfriendly/unlovable/imprudent/uncaring thing? Condemn you!

The tone is very euphemistic, and the nature of selling cuteness is strong, but in essence, it is a kind of disapproval, so as to remind the audience, be good at distinguishing, and do not imitate.

The punishment is a more severe and specific measure, from downgrading the video score to downgrading the account level, and in the most serious cases, the background label will be added to the video owner - reactionary, anti-Chinese, troll, pornographic, suspected of fraud, etc.

Once a user or video host is tagged with a similar tag, it will enter the database of the beam and focus on collecting user information.

This measure is top secret, and only Fang Xiaowu, Wang Chuyuan, and Hou Xueyan know about it for the time being.

Collecting similar information, what exactly is to be used for, the little fifth brother hasn't figured it out yet, and at present, he is just prepared and keep an extra hand.

In the short term, the greatest significance of punishment is to clean up the atmosphere of Tianxiu, crack down on plagiarists who carry other people's videos, and motivate the original motivation of video owners.

It is definitely not enough to rely on the blow alone, Tianxiu is brewing a big plan, called "Video Star Subsidy".

In fact, it is very simple in essence, it is just to spend money to attract creation, and the idea was given by Mr. Hu of Penguin Pictures.

It's not surprising that the news is rich and wealthy, and it is not surprising that he would come up with such a solution, but the little fifth brother has no money!

The current cash is enough for development, and it is certainly not enough to burn money for subsidies, so we can only look at the next round of capital increase.

Well, if you can knock a big deal on the BE shares, then everything is OK.

So now I am just making plans, establishing detailed rules and preparing for review and payment, and it may not be until the next year, when the 101 program is launched, that we will discuss whether and how to go on it.

……

After such a design, Tianxiu's positive energy pattern is about to emerge.

Things to do, but also publicity.

In this regard, the little fifth brother is not pedantic at all.

But this thing can't be blown by itself, let alone embarrassed for no reason, establishing a brand image, and laying a label in the hearts of users, there is a long way to go.

However, as long as you are on the right path, it is only a matter of time.

Tianxiu is developing smoothly, and there is a new look every day, and there are many fans on various channels @Little Fifth Brother: "Grandma's legs, what about the update?"

Eh, the little fifth brother really doesn't have time now, Xiao Ran is back, bringing back the attitude of SM Company and Lin Yun'er.

Hou Xueyan ran to the airport to pick up the people, for this toss, he ate a bowl of instant noodles in the car at noon, and the little fifth brother is now more and more suspicious of the relationship between the two of them.

In the first sentence after meeting in the office, Xiao Ran said four words: "Fortunately, I am not dishonored!"

This woman is really smart, and when the general tone is set, she begins to talk about specific difficulties.

"It's your overall strategic idea, and you need to communicate with each other personally. ”

It's another big game of chess.

As long as Lin Yun'er is invited over, the next hype will be announced, and the monkey will be able to do a good job.

The key problem is how to invite Lin Yun'er over, not only is she willing to come, SM Company is willing to let go, but also has a reasonable excuse for the superior department.

This is something that cannot be done without great perseverance and courage.

The beam up and down is waiting with his eyes up, to see how the little fifth brother will show this time.