Chapter 168: Han Shi's Miracle (Part II)

The top row of words on the board, there is no problem, it is [exquisite handmade wind chimes, less than twelve, less than twelve]

So what made the disciplinary committee and Yuan Hong stunned was the price marked below [11.9RMB per wind chime]

After the disciplinary committee members hung up slowly, people's eyes were straight.

"Huh?"

Deng Yuan, Sun Meisi, and the sports committee, including President Xie and the deputy director, were all confused at this time.

Eleven pieces and nines are lower than twelve, but what the hell is a drop of a dime? To put it mildly, I believe that no one will pick up a dime if it falls to the ground.

So, what's going on?

"No one will buy it for a dime, what's the use. The Disciplinary Committee said.

"Is there a difference between 59 and 58 points in your exam? Han Shi glanced at him coldly.

"Who's got fifty-nine points. The disciplinary committee member said: "You mean that you can't sell it anyway, so it's better to sell less." ”

"Wind chimes are much better than two less. Han Shi said: "If you are very idle, find out all the magnolia patterns in the box separately." ”

President Xie and the deputy director looked at each other, and neither of them knew what the significance of Han Shi's price reduction was.

The disciplinary committee member can't say Han Shi, well, in fact, the people who can talk about Han Shi are only a few of the few, and the disciplinary committee member is obviously not among the minority.

The patterns on the wind chimes are all different, there are more than 100 flowers and animals, so it will take some time to find out the magnolia patterns, and the disciplinary committee members are very obedient and start to do it, he wants to see what kind of moths Han Shi can make.

There was still a lot of traffic, so another parent of a student came.

"Wind chimes, it doesn't seem to be ......" The man glanced at it, muttered something in the back of his mouth, couldn't hear it, and left anyway, without any intention of buying it.

"It's not that it's not ......," the disciplinary committee member had not finished speaking, and another voice was immediately heard.

"Less than a dozen dollars, handmade wind chimes are quite cheap. A young man looked at it and thought the chime pattern was also very good-looking, and finally said, "Wrap this for me." ”

Sold......

If it was a coincidence, then an aunt who came came after chattering for a while also decisively bought one.

"There is no dime" Deng Yuan rummaged in the money box, this is the change he prepared with the class fee, a lot of a piece, but it was not changed in a corner, the young man before, it was all left in his wallet.

"No" Sun Meisi and the others rummaged through their pockets, and they all shook their heads, who carried a dime with them.

"Ten dollars for me. Han Shi suddenly stretched out his hand to ask for money, Deng Yuan subconsciously gave it, and then in the next second, a black bag flew into Deng Yuan's arms.

Deng Yuan opened it and saw that the bag was all a dime, just a hundred steel hammers.

"The reason why I couldn't come in five minutes just now is because I went to exchange for steel hammers?" Sun Mei said.

An emotion that misunderstood Han Shi stretched on the scene.

And then the next second......

"No, the sugar-coated cannon mixed with Coke in the fourth class of high school is good, and I only came here after drinking. Han Shi said: "As for this coin, it has been redeemed this morning." ”

There is still one sentence that has not been finished, and I asked someone to redeem it this morning.

Really...... Now that the emotions of misunderstanding and shame dissipated in an instant, Han Shi was so bad.

Just a few minutes later, three of them were sold, and they were bought by a student's parents, and after paying for them, they muttered that they were quite professional.

In less than ten minutes, three more were sold, which must not be described as a coincidence, Han Shi's strategy of cutting the price by a dime worked.

"So why is that now? Why is it that the difference is so big that it is only a dime, this is completely unscientific!" said the disciplinary committee member while honestly complaining.

"Is it true that people nowadays love to take advantage of it like this, so it seems that it is better for the squad leader to reduce the price by two yuan. The Disciplinary Committee said.

"It's not just a dime, to be precise, the reason for success is not that dime, Han Shi uses a psychological pricing strategy, a very classic mantissa pricing strategy. ”

Deng Yuan figured it out, he didn't have much research on marketing psychology, but he had also read basically similar books.

"Mantissa pricing strategy? What is that? I've never heard of it before. The disciplinary officer asked.

Not only him, but also Sun Meisi and the sports committee members were all puzzled, and this kind of knowledge is indeed not accessible to ordinary high school students.

"According to reliable surveys, customers are more likely to accept mantissa pricing when buying things, and the strategy of 0.9 or 9.9 is ......" Deng Yuan saw that everyone was still in a confused state, so he didn't continue to tell the words in the book.

He thought of a more convenient sentence that made people immediately say: "I said the most typical example, the MP4 with a price of 99.95 yuan and the MP4 with a price of 100.05 yuan, the actual difference between the two products is a dime, but the former gives customers the feeling of less than 100, while the latter is more than 100." ”

Deng Yuan said this, Sun Meisi and others thought about it, it seems that this is really the case, there is almost no difference between 99.95 and 100.05, but the first reaction when I saw it was the illusion that it was much cheaper in front.

"It's a psychological way to make customers think that the price is low, and in addition to making people feel that the price has been accurately calculated, it's easier to create a sense of trust that is hidden and weak to the point that they can't even notice. ”

Deng Yuan was silent after speaking.

Isn't it just to change a price, whether to exaggerate it or not, it's pricing psychology and mantissa strategy.

But one thing is certain, whether Han Shi knows these theories in Deng Yuan's mouth or not, the effect achieved now is the same.

Sun Meisi, the sports committee, and the disciplinary committee all looked at Han Shi in unison.

There doesn't seem to be anything he won't.

"Principal Xie, it seems that your students are much smarter than you think. The deputy director said.

The director praised it. Principal Xie said.

"In addition to the mantissa pricing strategy just analyzed, there is another point, which is written on the signboard: less than 12 yuan, and then look at the others, all of them are as much as how much. The deputy director said: "No, compared to as long, it looks cheaper, and Han Gongzi does have a lot of ways." ”

[less than 12]

[only 12]

A word meaning expressed in Chinese, most people will find the former cheaper.

Han Shi has many methods, this sentence is true, but the deputy director said it was early.

"All of them have been selected, there are a total of thirty-seven wind chimes with magnolia patterns, what are you asking me to pick out all of them for? The disciplinary officer asked. (To be continued.) )