In Li Fanyu's view, the matter of building a car is similar to a woman's pregnancy and childbirth. Pen, fun, pavilion www. biquge。 info

In terms of process, the launch of a project is like the creation of a fertilized egg. The long research and development is also very similar to the careful care and conception of the fetus by parents. Now the tests that are being passed one by one are the same as examining the fetus.

Everything is ultimately for the sake of getting a strong and lovely new baby after conceiving in October.

According to this theory, A8 is almost ready to give birth.

So now, Li Fanyu has a sense of happiness that is very similar to that of a new father. Even looking at the report with a higher and higher degree of completion every day, there is always a smirk on his face that "my wife is about to give birth".

Although the cost control of the manufacturing process and suppliers was considered before, Li Fanyu gave the cost of the A8 bicycle not exceeding 1.5 million.

But in fact, almost all the core components are produced and supplied by the industrial park itself. Therefore, in terms of cost, even though all parts use the best technology and the best raw materials, the accounting unit price of A8 still fails to break through the one million mark.

This made Li Fanyu, who was already ready to cut meat, happy again.

What is saved is profit!

As the saying goes, it's hard to get started, and this sentence almost perfectly matches the entire development process of the A8. After the hectic and tumultuous beginning, as the progress tends to end, the happy events are one after another.

So every morning, when Xu Fufang came to deliver the report, goosebumps stood up on his body when he looked at the expression of this goods.

It was difficult to be patient with the excitement, and after all the tests had just passed, Li Fanyu assigned Wang Meimei to go to the capital and submit all the project materials that needed to be approved.

Xue Yaoguo has been idle since he submitted a report on the issue of universities directly under the Ministry of Industry and Information Technology last time. After working in Guangqi for so many years, I went to the government department to sit on the cold bench, but I choked this guy enough.

So, if he had nothing to do, he called Li Fanyu to chat.

Li Fanyu has a very good memory, and he hasn't forgotten the favor when he accompanied Xue Yaoguo out to conduct research last time, and this time Wang Meimei went to the Ministry of Industry and Information Technology to do something, and asked him to help with the approval requirements.

So although An Ning was not in the country, Li Fanyu did not appear in person. But with Xue Yaoguo's help and Wang Meimei's running, the approval process went quite smoothly.

In fact, even if there is no Xue Yaoguo, the Ministry of Industry and Information Technology attaches great importance to the approval of Zhengxin's products.

For some time, the A8 project has received a lot of attention from the higher authorities. At present, it is not an exaggeration to say that this model is the pinnacle of the domestic automobile manufacturing industry. The Chinese government, which is arguing with major auto exporting countries over the issue of imported car tax rates, wishes there was a national car that could compete for face to give it a strong confidence.

Seeing that the progress was almost the same, Li Fanyu distributed the rest of the work equally and handed it over to the three top students who could already take charge on their own.

I returned to the head office, convened the heads of various departments of the company, and studied the marketing issues after the A8 was listed.

In the short period of time that Li Fan is foolish in research and development, of course, it is impossible for the company to be idle. The operation department and the Audi brand department joined forces and spent nearly three weeks carefully inspecting the market.

It's still the small conference room of the head office.

Huang Qi is talking eloquently with the detailed data on the slide: "Everyone, please see, in 2016. In the entire Chinese market, 1.57 million units of models priced at more than 1.5 million yuan were sold. In addition, due to the increase in taxes on imported cars, this number will definitely increase significantly due to the increase in the price of bicycles.

Among the D-class cars, Mercedes-Benz L-Class and Europa League Duke, two German luxury sedans, have jointly occupied nearly 40% of the market share by virtue of the high-end image established in China. These two models have stabilized in terms of customer loyalty due to the high-end positioning of their brands. We believe that in terms of brand value, it cannot be compared with Mercedes-Benz Euroleague, a brand with a history of more than 100 years.

The A8 has just come out, and it is still in the stage of market development. So, in our opinion, the A8's main competitors are those in the second echelon of luxury models.

In view of this, the tentative selling price of 1.88 million yuan is used as the standard for horizontal comparison. Our main competitors at the moment ...... Eh, Mr. Li, do you have any questions?"

Seeing Li Fanyu's dissatisfaction, Huang Qi quickly stopped and asked with a little apprehension.

Li Fanyu waved his hand, "Why do we have to position ourselves in the second echelon? Our A8 is developed according to the first-line luxury level, and you will demote me before it is listed, which is too unconfident, right?"

Huang Qi smiled awkwardly, this investigation report was made by the two departments of Zhengxin's operations and Audi after a detailed comparison and research according to the existing situation.

Now that she has been denied by Li Fanyu, she is a little overwhelmed.

Li Fan was embarrassed when he saw her, shook his head and smiled, "Don't think about it, I'm not saying that you didn't do well in this report, but that our morale needs to be improved." ”

He looked around one by one, his eyes swept over everyone's faces, "Big guy, look at it, although we believe in the time period of establishment, but the results we have achieved are not small, our first production model A4 has been launched and achieved the third sales in the Chinese B-class car market, A6's monthly sales are also there, and I will no longer take it out to pretend to be forced if the mini breaks the monthly sales record."

Each of our cars is so awesome, why do we have to position ourselves as the second echelon when we get to the A8 where we have paid so much effort?

As the saying goes, wolves travel thousands of miles to eat meat, and dogs travel thousands of miles to eat. The words are not rough, we believe that we can't be dogs who eat for thousands of miles. Don't talk about eating, even if it's a matter of gnawing bones, we won't do it.

So what I mean is that the positioning of the A8 should be correct.

Everyone may have heard about the development process, and the average sleep time of the project team during the research and development period did not exceed six hours a day.

In order to create the lightest and strongest body, nearly three tons of composite aluminum alloy were scrapped in our crash lab alone.

In order to pursue the most perfect button feel, the R&D personnel in our industrial park have personally tested tens of thousands of times with their fingers, and the fingers of the left and right hands have been ground to the skin.

In order to achieve the greatest precision and precision, our power company abandoned the time-saving and labor-saving fully automated production line when assembling the W12 engine. Drawing on the workbench manufacturing model of Italian sports cars, it is hand-assembled with more than 100 college graduates from prestigious universities to maximize perfection.

We've put so much effort and so much sacrifice. Why do you have to go to the second echelon to compete?"

After saying it in one breath, Li Fanyu looked at the group of subordinates with solemn faces in the seat, and said word by word: "So please make it clear that what we are producing this time is a first-class luxury car! We want to tell the consumers in the Chinese market, and we want to tell our competitors that we believe that we have made the best car we can make!"