In fact, it is not to blame the company's operating staff, Zhengxin is testing the luxury market for the first time. Pen ~ fun ~ Pavilion www.biquge.info is different from B-class cars and C-class cars, luxury models are taking the road of high unit price and low sales, so everyone's original plan is to work steadily and steadily, and before A8 receives feedback from the market, steadily accumulate word of mouth.

But after Li Fanyu's impassioned speech, everyone knew that the company had put in so much effort in the research and development process of A8.

Now the industrial park has just been completed, and the docking with the head office is still not complete. Coupled with the rapid and high-density research and development method of the A8 project, Huang Qi and others did not fully understand this model.

During this time, I patronized and observed the market, and my lack of understanding of my own products made everyone very ashamed.

After such a long time of research and development, witnessing the dedication of the entire industrial park for this project, especially the stimulation brought to him by Cheng Ke, has made Li Fanyu have a very special emotion for the A8 car.

So seeing that everyone lacked confidence in their children, he couldn't help but feel a little angry. But after calming down, I also realized that it was my own impatience that caused everyone to not fully understand A8.

So I couldn't help but encourage everyone again, and in order to better carry out marketing work, Li Fanyu directly informed the industrial park. Let the production line that is being debugged give priority to assembling a few A8s and send them to the head office for everyone to experience, so that the operation department can truly know themselves and their opponents.

Speaking of which, in fact, these senior managers of Zhengxin are from average backgrounds except for An Ning. Although people like Huang Qi and Wang Meimei have an annual salary of more than one million, they are still a little far away from a luxury car that can cost them two years' salary.

Take Huang Qi as an example, although he has successfully counterattacked from a second-hand car salesman, he has reached the peak of his life and has become a senior manager of a company with fixed assets of more than 10 billion. But in fact, this girl's daily expenses are still very economical.

A few years ago, in order to bring her parents from her hometown town, she bought a property in Tiancheng. And after working in Zhengxin for so long, the commuters are all A4 allocated by the company.

In this girl's opinion, A8 is nothing more than a circle larger than A4 in appearance. Although I have been in the car company for so long, I have a deep understanding of the vehicles on the market. But starting from her truest consciousness, she really can't fully understand the essence of where luxury cars are expensive.

It is precisely because of this difference in concept that Huang Qi felt a huge shock the moment he sat in A8.

This kind of luxury car, only when you really sit in the car, can you know its value. Feeling the delicate leather touch on the seat and touching the stitching that can be called art in the seam, Huang Qi felt that it was the most expensive sofa that I went to the furniture city to see when I was decorating the house, and it was not as good as the back seat under the buttocks.

Because it was developed to the highest standards, the current A8 actually has only two seats in the back. At this time, Huang Qi, who was sitting in the commonly known boss seat, actually had a feeling of being embraced by the car.

Just sitting on it already made her deeply love this car.

In the center of the two seats, a large and heavy central armrest box is set. Huang Qi felt the tactile sensation that made people linger, and casually picked up the multimedia remote control embedded in the armrest box.

……

More than half an hour later, Huang Qi walked out at the urging of everyone outside the car. Well, with a look of reluctance......

After a full day of test drives and experiences, the executives of Zhengxin finally knew what to do with this marketing.

It's not high-profile, I'm sorry for the hard work of the R&D team!

……

And just as Zhengxin gathered all the main departments and buried their heads in studying A8's marketing strategy. Acura JLX has completed its planning, and a large wave of publicity has been launched.

Models at this level of luxury cars are not immediately converted into sales by relying on advertising. However, there is no doubt that the higher the popularity, the easier it will be to do the sales work in the specific 4S store, and the most convincing power will be achieved in the future sales in the face of customers.

Acura, who relied on advertising to smash the cost of the Chinese market, knows this well.

A century-old car company like Mercedes-Benz Euroleague, the car logo is a live advertisement when it is there. After a hundred years of forced standing, there is naturally no need for such crazy propaganda.

But as a latecomer, it is not okay to engage in propaganda without spending blood. This is the way Acura has always adhered to before each new model is launched.

Zhengxin's previous successful model marketing was also favored by Acura's publicity team and applied to this promotion.

First of all, there is the visual bombardment.

After spending a lot of money to find a professional advertising team to shoot the commercial, relying on strong public relations capabilities, it was placed in CTV and several satellite TV prime time with relatively high ratings.

Under the influence of the previous cases of Zhengxin successfully relying on the Internet to play a good publicity effect, Acura, which has always been willing to invest in advertising, has rounded the front page of various mainstream portals.

After the WeChat Moments advertisement has achieved Zhengxin TT, it has been regarded as a new battlefield for publicity by major car companies, and Acura will naturally not let go of this channel with a huge user base.

Relying on these three channels, Acura has a bit of a rush to cooperate with the sea, land and air, and in a short period of time, various groups are familiar with their new model JLX.

And offline, Acura's publicity is also a bloody investment.

For several areas with a high level of consumption, similar to Beijing, Pushi, Guangzhou, and Shenzhen, Liu Mou, a first-line actor who has been popular in Hong Kong, Taiwan and the mainland for nearly 20 years, has frequently appeared, and he has received more than 30 million endorsement fees for acting as an image spokesperson for JLX.

I have to say that Acura asked Liu Mou to be the spokesperson This move is quite correct, this male star who was born in Hong Kong and has recently taken the mainland as his main development direction, because he has been leading the front line for more than 20 years, has a huge fan base. It can be said that he is a powerful player who goes up to forty to fourteen, and fascinates the mother and daughter generations in minutes.

It was under this kind of publicity that Acura JLX quickly opened up its popularity.

And its flagship model, the 900, which is focused on advertising and publicity, has also received huge attention because of its frequent appearances.

It is in this case, in the case of positioning and selling price, that the promotion of A8 has become a little passive.

When Zhengxin's operation team determined the publicity plan and was ready to implement it, they were surprised to find that some of the publicity methods developed by themselves had been taken up by the stinky and shameless ones......