That's right, Land Rover. Pen % fun % Pavilion www.biquge.info

It is the guy whose Chinese name is called Land Rover and English name is LANDROVER in that time and space before the change in automobile history.

In other words, in this awesome off-road vehicle brand in the time and space before the history of the automobile has not changed, the fate can really be described by the word Duomu.

If you personify this brand and write a resume, then when people can make the person looking at this resume tear a handful of bitter tears for him;

English name: LANDROVER.

Chinese name: Hong Kong and Macao "Rover", the mainland was originally named "Land Rover", but when applying for a Chinese passport, it was found that it was preemptively registered by a company, so it was renamed "Land Rover".

Place of birth: English Gaylan.

Date of birth: 1904.

Personal experience: Born in 1904, he stumbled and grew up with cute practical attributes. After passing his childhood in 1948, he positioned himself as an adult in a multi-purpose four-wheel drive.

In 1966, his mother, Rover, sold herself to Leyland Automobile Company and became a child laborer and godson of Leyland Motors.

In 1988, the stepmother Leland went bankrupt and sold itself to British Aerospace. Land Rover once again followed his stepmother to change owners and became Yingyu's **.

But who does God spare?

Only six years later, the second stepmother, British Space, sold the little Land Rover that had just found warmth and sent it to the German aunt BMW's house. Become an inconspicuous horse breeder in the BMW family.

But it is far from the last warm nest of the little Land Rover, and after raising a horse in the BMW aunt's house for six years, he was ruthlessly sold to the American monster Ford in March 2000.

Uncle Ford's family was wealthy, and he was the richest man in the country of automobiles at that time. Even the king galloped in front of him, and he had to make it a little thin. The wandering little Land Rover once thought that as long as he leaned over under Uncle Ford's big bird and served with chrysanthemums, he would definitely be sweet and sweet for a long time.

But he was wrong,

Even if he died, he would never have thought that Uncle Ford would sell himself and his younger brother Jaguar to the Asan Tata family to grow curry when the family was in financial crisis in 08!

You must know that this Ah San Tata was originally a toilet sweeper in his hometown of Yinggay Lan Town!

One hundred and four years, five changed his mother. In the end, he was adopted as an adopted son by a long-term worker who cleaned the toilet at home.

In addition to the time and life, there is only whining and wailing......

As an outsider, in Li Fanyu's view, after Land Rover was acquired by Tata, it was also the node when Land Rover completely said goodbye to its British blood.

This 100-year-old British off-road vehicle brand, since Ford changed hands to Tata, has started an endless road of cheating.

Originally, after Ford acquired Land Rover, it was deeply Americanized for this pure British off-road vehicle brand. The produced car fully reflects the American style - there are no major faults, and there are a lot of minor faults.

But after Tata took over, the Land Rover brand was completely dyed with curry flavor.

-- That is, there are a lot of small problems, and a lot of big problems......

And to say that all kinds of defects and failures can be forcibly washed by immature manufacturing technology, then the discovery of the so-called "all-terrain off-road vehicle"4, even a differential lock is reduced, you can smell the thick Indian accent on the Land Rover.

And what really changed the taste of Land Rover completely was the Land Rover Discovery Shenxing and the new generation of Discovery launched after Tata took over, that is, the Discovery 5.

These two cars, launched by Tata after taking over the Land Rover, were taken over by Tata's designers and engineers.

These people used their strange aesthetics to completely abandon the tough style that Land Rover has continued for nearly a hundred years. Completely overturn the standard hard-core off-road elements of Land Rover's foundry, toughness and extreme male hormones since its inception, and make a guy who is like a dough melting on the road.

This feeling coincides with the style of Bollywood movies - even if it is an action movie, he has to add a scene where the hero and heroine join the villain and the supporting character Long Tai singing and dancing collectively to have convulsions.

In the middle of a good plot, forcibly feed you a mouthful of.

In a word, what an awkward one!

But this has nothing to do with Li Fanyu at all.

Considering the current market situation, if you want to establish a brand that focuses on mid-to-high-end SUV and off-road vehicle models, Li Fanyu really can't think of a more appropriate brand than Land Rover.

Originally, Anning proposed the establishment of a sub-brand focusing on SUVs and off-road vehicles, and as for the naming of the new brand, in Anning's view, it is good to listen to and representative. Therefore, in view of the fact that the name Land Rover is more majestic, it was settled with Li Fanyu without group research.

But what she didn't know was that Li Fanyu didn't just come up with a name.

He already had a plan in mind, and he had already worked out the brand's first model and its promotional plan.

As soon as the news was announced at the celebration party, it aroused discussion among the Zhengxin employees present.

At first, the discussion was that Li Fanyu was too cunning and tricked everyone into a wave.

But then, most of the Zhengxin executives had expectant and thoughtful expressions on their faces.

This is a new brand, a new branch!

Since Li Fanyu has decided, he said that Zhengxin will face a wave of personnel transfers in the short term to prepare for the creation of a new branch!

That is to say, the senior or middle level of Zhengxin present will face a major opportunity;

As a result, Li Fanyu was instantly shrouded by an emotional gaze......

……

The day after the celebration was held, Zhengxin Group was lively.

Speculation about who will hand over the new subsidiaries and brands has become the number one hot topic within the group this year. After all, it is a big move of the group, which is related to the future development of many middle and high-level personnel.

Zhengxin is located in the small conference room next to Li Fanyu's office, which is the place where the employees below are called the "root of all evil".

The reason why this small conference room is called the "root of all evil" is that the deliberations held here are not attended by non-top members of the group. In other words, this is the place where the real executives of Zhengxin discuss things and make decisions behind closed doors.

But at this time, there were two people in the conference room who were staring at each other with wide eyes.

Li Fanyu, Li Kai.

"To go or not?"

"Don't go! I won't go to death! My marketing department is doing a good job, why do you want to suffer from that?"

"Okay, okay, your marketing department will immediately organize to go to the North American market and the African market to do research, and work with the operation department to help improve the marketing strategy and organizational structure of the two regional branches. ”

"Dong Li, it's not kind to do this, right?"

"Do you want to be kind? After you finish the single job of Lu Patrol and the troops, you will get the Land Rover up for me. Although it is a flat adjustment, the identity of the boss of the branch is kind, right? When the time comes, Xiaoqing will be transferred to the new company and you will be your secretary. ”

Xiaoqing, that is, Xiao Qing, is Wang Meimei's secretary, and the recognized beauty in the group - Li Kai's fiancée.

Li Fanyu looked at Li Kai, who had cracked his teeth, and nodded the table, "Go to work for business, and work for the secretary after work." Thick or not?"

Li Kai's face fell, "Li Dong, don't say it, I'll go......!"

"Secretary, let's change someone, always together, greasy ......"