Chapter 657: Zhengxin's brand brand!

With the increase in the progress of system upgrades, all the three models intensively listed by the group have achieved good sales, which can be described as a double happiness. Pen @ fun @ pavilion wWw. biqUgE怂 ļ½‰ļ½Žļ½†ļ½

Good things broke into his arms one after another, which made Li Fanyu extremely happy.

Although he verbally rejected Li Kai's holiday request, it was a big joke with the rammer. With the listing of Land Patrol, the Group's workload has been reduced in addition to the two departments of marketing and production. Although there was a lot of work to do within the group during the two weeks of assistance to the disaster-stricken area, everything was finally back on track.

Although the snow disaster relief in Mongolia Province is still continuing, for Zhengxin Group, they have completed the aid to Mongolia perfectly.

Therefore, Li Fanyu pondered it and felt that it was still necessary to hold a celebration party.

First, it is to commend the employees who have made outstanding contributions in this aid to Mongolia. Second, I also want to celebrate the successful launch of the Tiguan, Q5, and Land Patrol models.

discussed this matter with An Ning, and got consent.

After all, everyone was too busy during this time, and it was a pile of research and development, high-intensity production, and then went to Mongolia Province for disaster relief. Since the end of the New Year until now, it has not stopped.

Moreover, the reason why he agreed with Li Fan's foolish wealth at this juncture is that An Ning has another reason to support it.

That's ......

Tiguan, Q5, Land Patrol, these three consecutive models have achieved explosive success in a short period of time, allowing Anning to see the broad prospects of the SUV market and the off-road vehicle market.

Now the product line of Zhengxin Group is roughly like this;

The Audi brand sedan series has three models: A4, A6 and A8, covering three categories: B-class, C-class and luxury. TT, Mini, RS, Longbow, and the four models cover the performance and sports car segments. The F150 and Q5 occupy the field of medium and large pickup trucks and mid-level SUVs.

In terms of Volkswagen, Hongguang is a practical car, and the Fighter is a mid-size pickup truck that exists on the market as a national version of the F150. The Tiguan occupies the most popular compact SUV in the current market, and the Land Patrol has further strengthened the breadth of Zhengxin's product line, allowing the group to successfully gain a foothold in the off-road vehicle category.

The Tiguan, Q5, and Land Patrol are all of Zhengxin's SUV and off-road vehicle categories.

Compared with the popularity of these two categories in the market, three models are far from enough.

According to the meaning of tranquility, it is to give everyone a big sweet date through the celebration party, so that the tense nerves can be relaxed and relaxed.

And then...... You have to put on a small splint and hurry up and get to work!

Zhengxin's SUV and off-road vehicle product lines still need to be expanded!

Li Fanyu was really convinced.

The second shopkeeper of his own house is really calculating......

......

This time, the battle of the celebration party is bound to not be too small.

The reason why I say this is not that the celebration will be like last year's annual meeting, bringing Ma Rao Halu and a kind of second- and third-tier stars over to help out so much.

Rather, after a year of development, the number of employees of Zhengxin Group has expanded nearly five times compared with last year.

Even if the people of the entire group were not pulled together and targeted invitations were made, counting the supporting enterprises in the industrial park, the number of people participating in the celebration party reached a terrifying 5,000 people.

The banquet hall of a hotel in Amagi is completely unsatisfying......

In the end, it was Li Fanyu who made the decision directly; Come on, don't bother to find a place, I think the Heavenly City Hotel is very good.

As a result, Tiancheng spread another good story about Zhengxin - on a certain day, Mr. Li Fanyu, chairman of Zhengxin Group. In order to hold a celebration meeting for the group, the trench was inhumane and chartered the most luxurious five-star hotel in Tiancheng, the Heavenly City. In one night, three million ......

In fact, more than three million came......

A five-star hotel is not a package that can be packaged. Although three million a night is a lot, but for a gold cave like the Heavenly City, people may not be short of this money.

Three million is just the cost of the venue. Drinks and catering, etc., also cost Li Fanyu two million.

That's it, it was said that the boss of the Heavenly City had a good relationship with Hao Li, and took the initiative to give Li Fanyu a discount. Otherwise, if you hold a banquet in the heavenly city, you will spend a thousand per person.

That's right, it's such a place to be entrenched.

However, this is still a small head.

Since it is a celebration party, it is natural to reward those who have made meritorious contributions in research and development and disaster relief.

Zhengxin's consistent management rule is that meritorious deeds will be rewarded, and faults must be punished. As an enterprise with a total number of employees of more than 10,000 people and is in the midst of rapid development, this is the most direct and effective way.

At the celebration party, the various material rewards for the employees who have made outstanding performances in the group's R&D and disaster relief have been given a small amount of 5 million. But with this level of expenditure, Li Fanyu is not distressed at all.

This amount of money is not a drop in the bucket for him, but it is not a big number. In particular, these materials are to reward their employees and make them better serve the group.

Besides, the money was not taken for nothing......

I still have to work when I'm done!

The whole celebration party, under the auspices of Li Fanyu's good friend Wang Dazui, who has now become a famous variety show host, the atmosphere was hilarious from beginning to end.

It wasn't until half past ten, when the celebration was about to end, that Li Fanyu was invited to the stage, and in the center of the grand banquet hall on the second floor of the Heavenly City, he made a final closing speech.

"Comrades, thank you again for your outstanding efforts to move the faith to a higher and stronger level. I would also like to thank you again for your dedication to the disaster-stricken areas of Mongolia Province and the people in the disaster-stricken areas. I won't say much more, everyone here is a family member of the faithful, and if you say too much and thank you too much, it will seem to be angry, isn't that the truth?"

Everyone who got the bonus was already extremely excited, and now when they heard Li Fanyu ask, they immediately responded accordingly.

"Li Dong who didn't say it! They are all relatives, all for our faith!"

"What Li Dong said is right! If you do it yourself, you will be rewarded if you say thank you!"

"Zhengxin is my home, we all love it, haha!"

……

Looking at the surging poverty in the audience, Li Fanyu smiled sinisterly, "Haha, what everyone said so, I feel comfortable." As for me, I also have the confidence to announce one thing to you. ā€

Taking advantage of the stunned efforts of everyone in the audience, Li Fanyu did not give everyone a chance to ask, and directly announced the decision made by himself and An Ning;

"In view of the current popularity of the SUV market and the off-road vehicle market, Mr. An and I have discussed and decided to establish a group branch under a new car brand. The brand will be committed to launching mid-to-high-end SUV and off-road vehicle models, and is committed to further improving the model share and influence of Zhengxin Group in the Chinese market, North American and African markets, as well as the international market to be explored in the future!"

Hold the grass!

We smell the routine!

This is a consistent portrayal of all Zhengxin employees in the audience at this time......

The corners of Li Kai's eyes, who were holding a 200,000 bonus check in the audience, twitched twice, and he muttered in a speechless voice...... I don't want you to play like this......"

Li Fanyu looked at this thing and smiled evilly, but he didn't pay attention to it.

Instead, he continued his topic and made the final ending: "Zhengxin's fourth sub-brand is named ...... Zhengxin, Land Rover!"