Eagle Nation, Clark & Company.

Faced with a sudden drop in the number of orders in the Chinese market and a large number of cancellations, the company's management realized the seriousness of the problem.

Zhengxin's micro-book series of machine tools did not advertise to the outside world, so it took Clark a full week to figure out the reason behind the sharp drop in orders.

When it was learned that a high-precision machining machine tool brand and series of products suddenly appeared in China, all the senior executives of Kleck Company were full of incredulity.

It came so suddenly!

What is a high-precision machine tool? That is the root of industrial manufacturing, a tool that limits the ceiling height of the manufacturing industry! Such an important machine, in the research and development, the off-line god knows the sale link, but he does not get the slightest bit of news?

Could it be that the machine tool is like the Monkey King in Journey to the West, jumping out of the stone?

However, there are far more uncomfortable things that make them uncomfortable.

"Damn! Who can tell me what is the origin of this faith? Why did they suddenly put their hands on the machine tool industry again, when they were doing so well in the car?" Leysenhall, chairman of Kleck Company, had a sad face, and he deeply knew what Zhonghua represented for Clark Company as the market with the largest demand for high-precision machining machine tools at present.

Because of the technology monopoly, the Chinese market is currently the largest sales volume and the most profitable market in the global market.

Now, it is difficult to estimate what kind of impact the sudden emergence of a local product will have on the position of Clark in the Chinese market and the market pattern of the entire high-precision machining machine tool.

James, the person in charge of the Asia-Pacific region, sighed, in the past few days, he has a certain understanding of Zhengxin's micro-book series of machine tools through various channels.

In his opinion, it is not unusual for Zhengxin to do machine tools.

"Mr. Leyson, the power company of Zhengxin Group, has entered the field of processing last year. I think you should remember how the International Industry Fair in Japan, the matter of the SQ human hand robotic arm of the Shoshin. Since this company can make intelligent industrial robots, it means that they have all the capabilities from chips and software to precision machining. So this company launched high-precision machine tools...... Not unusual. ”

Hearing James' analysis, Lessenhall rubbed his swollen forehead: "It's me who lost my temper, gentlemen." ”

He looked at the senior executives of the company present and spread his hands, "You must have already read the information." Zhengxin's micro series machine tools have comprehensively surpassed our current supply of IK series machine tools to the Chinese market in terms of machining accuracy, tool magazine solution and automation. After Micro Books went to market, we saw a 40% drop in new orders, and that number continues to grow. Gentlemen, the Chinese market has reached a precarious stage, and we must come up with an effective solution! Ladies and gentlemen, do you have anything to say about this?"

In the face of Leysenhall's inquiry, everyone present looked at me and I looked at you, falling into a confused silence.

After a while, James got up and gave his opinion: "Gentlemen, the IK series machine tool itself is our previous generation product. The reason why it can achieve such outstanding results in the Chinese market is mainly due to the underdevelopment of China's own high-precision machine tool industry. But now this is different, and there will already be a favorable competitor in the market. Therefore, I think that if we want to stabilize the market at present, we can only improve our competitiveness in the market! The competitiveness I am talking about includes two aspects, the first point is to revise the after-sales service policy we have treated customers in China before, and we can no longer conduct business in the position of a monopolist. Second, we need to update our product array immediately. The IK series, which has lagged behind the international level, will be replaced as soon as possible, and more advanced LK series products will be exported to the Chinese market!"

"It's impossible. Before James could finish speaking, someone immediately interrupted him: "Don't forget the 095 bill, it is impossible for the International Trade Commission to let us export the latest generation of LK products with a number of top technologies to China! Even if we use our relationship to get them to agree, then the LK series will be exported in a version with limited functions." ”

"James, the performance of the series is superior to the Zhengxin micro-book, let's not compare it first, but one thing is for sure, the castrated version of the LK series will not have any advantage compared with the micro-book!"

Listening to everyone's rebuttals, James said that since this is the case, there is nothing he can do.

He spread his hands and asked the crowd, "What do you want to do? We can't just do nothing and wait to be squeezed out of the Chinese market, right?"

There was silence in the room.

Just then, Claire's secretary knocked on the door and hurried in. After looking at the crowd apprehensively, he put a document in front of Lysenhar and whispered a few words.

Reading this information, listening to the secretary's report, Leysenhal stood up from his chair with a thud.

"What?!"

This exclamation immediately attracted people's attention.

I saw that on that information, there was a report about Zhengxin Technology. On the top of the report, a number is thrilling.

"Zhengxin micro-book series machine tools are well received by the first batch of users, and many companies have added orders. A few days ago, Zhengxin Technology held a press conference, announcing that the current order volume of the micro-book series of precision machine tools has exceeded 500 units. It is expected to exceed the 1,000 mark by the end of the month. ”

One thousand, this number, deeply pierced the hearts of everyone present.

You must know that in the whole of last year, the number of machine tools sold by Claire in the Chinese market was only more than 1,200 units.

Lysenhar took a deep breath in his complicated gaze: "Gentlemen, we don't have time. Act now. I'm talking about it immediately!"

……

On the same day, Lessenhall flew to Washington, D.C., to meet with the head of the Trade Department.

On the same day, due to the internal problems caused by a large number of return orders during this period, coupled with the announcement of the sales of Weizhu series machine tools by Zhengxin Technology, the crisis and mysterious future prospects of Clark Asia-Pacific added unpredictability, and the company's stock price was immediately affected and began to collapse in a downward slope.

The market capitalization of Clark's company is not high, so when Leysenhall came to visit, the head of the trade department did not care.

After a hasty meeting, Lessenhall was sent back. He didn't know what kind of trouble he had created this time.

At the same time as Clark's stock price fell, the Eagle Nation Trade Agency prevaricated the Clark company with the excuse that the trade friction flagship was not suitable for adjusting the export ban to China.