Chapter 1041 Product Launch Conference (Part I)

On July 8, there is still a full month before the Olympic Games.

Yanjing City is very different from usual, not to mention the streets and roads, even the corners are cleaned up, and all kinds of slogans and banners can be seen everywhere.

"Tsk, I haven't been to Yanjing for a long time, and it's changed a lot. Qin Xiangnan smiled and said to Lin Wenwu beside him: "But it is really difficult to say what the effect will be if the press conference is held one month before the opening of the Olympic Games." ”

"Feng Yiming and Mark are both participating, at least not like Meizu. Lin Wenwu's answer made everyone laugh.

Meizu Technology also held a product launch conference in the second half of last month, but unfortunately it did not set off any waves in the industry, the media, and the Internet, after all, the focus of public opinion is now to welcome the Olympic Games, and during this time, only Feng Yiming surfaced in the media and the Internet.

The press conference was officially held at 10 o'clock in the morning, in addition to the senior management of Xinghai Technology and Yixin, Feng Yiming and Mark Zuckerberg, relevant departments were also invited, telecommunications, mobile, plus a flock of media reporters, the hall on the first floor was packed.

The protagonists of the press conference are naturally Lin Wenwu and Zhang Xiaolong, who have taken the stage to give a detailed introduction and answer to the two mobile phone products launched today and Yixin, which was officially launched with the mobile phone.

The first to introduce is the two mobile phones launched by Xinghai Technology, MT7 and Sh3, the former is a high-end mobile phone, expensive, only less than 500 yuan cheaper than the latest Apple mobile phone, and the latter is a mid-range mobile phone, the cheapest configuration does not exceed 2500 yuan.

The two price points will have the ability to consume, and the customer groups interested in consumption are perfectly covered, about the price Feng Yiming and Wu Zhen, Qin Xiangnan have discussed several times, now the development of smart phones on the market is very fast, but the proportion is not large, it is expected that in two to three years, the market saturation will be maintained at a very low level, which means that Xinghai Technology will maintain a very high profit margin in the past few years.

Feng Yiming once considered Xiaomi's hunger marketing strategy in his previous life, but it is not suitable for the current market state, at least not in a short period of time, only after the market saturation has changed essentially, can hunger marketing be carried out at both high-end and low-end prices.

However, Lin Wenwu does not agree with this, if Xinghai Technology can maintain today's scientific research progress, whether it is in the performance of high-end mobile phones, in the cost performance of mid-range mobile phones, it is difficult for domestic and foreign mobile phone brands to compete with Xinghai Technology.

After a two-year preparatory period, Xinghai Technology was formally established and after more than a year of research and development process, after full technical exchanges with Google, it finally had unlimited scenery at this moment after a small setback.

"A month ago, the real-name users of Zhongbo.com and Xinweibo distributed 1,000 mobile phones in a random way, received 832 feedback submissions, and received more than 3,000 relevant comments and suggestions on Zhongbo.com and Weibo. ”

"Just this morning, Zhongbo.com released the user experience list of consumer electronics in the third quarter of this year, and the two mobile phones ranked seventh and tenth respectively, ranking second and fourth among mobile phone products. ”

The following are all insiders, even the reporters in the back row are mostly running this line, very well aware of the influence of the user experience list of Zhongbo.com, and also very clear that the first place is Apple's mobile phone, and the third is Apple3 or Samsung's new listing......

"By the time I took the stage 20 minutes, the number of pre-orders for the two mobile phones on Barter had exceeded 8,000 units. Lin Wenwu on the stage was full of ambition, "At twelve o'clock at noon today, online and offline sales will be officially rolled out, as many as 43 channel merchants and distributors across the country, Suning, Gome, Bojia and other thousands of stores and ten e-commerce websites led by Yipin.com, Leiwu e-commerce, and Wantong e-commerce will be on the shelves at the same time." ”

Someone in the group of reporters below suddenly smiled lowly: "I bet that Taobao and Tmall are definitely not among them......"

"Not necessarily, a grudge is a grudge, and a business is a business. ”

"Xinghai Technology and Zhanxiong Group are one family, but in fact, there is no direct connection between the equity ......"

"And everyone knows that the relationship between Vantone and Zhanxiong is not good, but it has not been targeted too much, Vantone's Bojia Electric Appliances and Vantone E-commerce are on the list, so it's really hard to say whether Taobao Tmall has any sales......"

"Anyway, Xinghai Technology has completely gained a firm foothold, and has launched three mobile phones in a short period of time, including various price points, various performances, and the running speed and user experience are very good, at least when I use it, I feel that it is not much different from Apple, and many details are more in line with the habits of Chinese people. ”

"Yes, when a product didn't come out, it was raised twice in a row, and the entire capital market was in an uproar, although I knew that Xinghai Technology was behind Zhanxiong Group, but it was too scary, and I lost face because of Meizu Technology, and the launch of the first mobile phone encountered a big earthquake, and now it looks like it is finally going to take off......"

"Whatever you shout, listen carefully, it's not just the two mobile phones that were launched at today's product launch, the focus is on the back, if it goes well...... It is estimated that Erma's face can be black and purple!"

The keynote speaker on the stage has been replaced by Zhang Xiaolong, who was famous in the industry in the early years, and served as the main person in charge of the mailbox business in Penguin, and then jumped to Zhanxiong, who has a deep enmity with Penguin, Zhang Xiaolong is quite legendary in the industry.

Although the people present had already understood a rough idea before, they all knew that this was an instant messaging software launched by Zhanxiong Group, but after Zhang Xiaolong gave a few words in detail, many people's faces changed, although they have always said that it is now the era of mobile Internet, but they didn't expect this day to come so quickly!

"The biggest feature of this instant messaging software is that it can quickly send text and pictures through the network across communication operators and cross-operating system platforms, and secondly, as far as individual users are concerned, we adhere to the strategy of permanent free, we hope that easyMarkets will become a must-have software in everyone's mobile phone, so the promise of permanent free will not change. ”

Listening to Zhang Xiaolong's words, some of the people present turned their attention to the people who came to support Telecom, China Mobile and Unicom, in fact, similar versions have appeared, such as Feixun, but on the one hand, it cannot cross communication operators, on the other hand, it does not support picture transmission, and it is not the use of mobile Internet, in essence, it is still in the form of SMS.

The eyes of the other part of the people turned to the middle-aged man sitting on the far left, who was the senior vice president of the penguin, and many people muttered in their hearts, with the relationship between the penguin and Zhanxiong, they could actually get an invitation to enter, and now they were good, their faces were pale......

Everyone present can hear that Zhang Xiaolong said that the insistence on permanent free is aimed at penguins, and over the years, penguins have begun to make a lot of profits in QQ itself and additional businesses through various means, if this easyMarkets is really free forever, then the value of QQ's existence will decline significantly.

Feng Yiming glanced at it and explained a few words to Mark next to him in a low voice, "In terms of user stickiness, QQ is actually doing very well, after all, more additional services are currently on the PC side." ”

"But the free strategy is a must, otherwise it will be difficult to promote. Mark shrugged, "This aspect doesn't need to be discussed. ”

Feng Yiming nodded with a smile, raised his head and continued to listen to Zhang Xiaolong's narration on the stage, thinking in his heart whether Ma Huateng would launch a replacement in the mobile Internet era after the WeChat business was robbed...... But such a replacement is not so easy to find, not to mention the rest, the inspiration of the circle of friends means that it is difficult for penguins to cross, if the penguin really dares to plagiarize on this, Zhanxiong will dare to fight the lawsuit to the sky of nine days.

Next, Zhang Xiaolong really mentioned the circle of friends, holding the mobile phone in one hand and pointing to the big screen behind him with the other, explaining the use of the circle of friends and the convenience of social interaction.

As for the social plug-ins "Shake", "Drifting Bottle", "Public Platform" and voice sending, etc., on the one hand, they are limited by the popularity of today's mobile Internet, and on the other hand, Zhang Xiaolong and Feng Yiming deliberately left a few hands, and they always had to leave some weights in their hands.

"All customers who have a unified account under Zhanxiong Group and have real-name registration do not need to register, they can register directly, if not, they can directly register on their mobile phones, and they can be successfully registered in three simple steps through their mobile phone number. ”

Zhang Xiaolong operated the mobile phone on the stage for on-site registration, "No matter which communication operator, you can register through the mobile phone number, determine the user name in Chinese and English, and then ......."

Zhang Xiaolong raised his mobile phone and took a photo of the audience, "Then take a photo as an avatar, of course, you can also choose from the mobile phone photo gallery, please see the big screen ......"

The big screen immediately showed the easy signal that Zhang Xiaolong had just registered, the 708 product launch conference, and the avatar was the photo just taken.

Penguin's senior vice president's face has darkened, since Zhanxiong introduced the mobile phone number as a big killer, the growth rate of QQ's monthly registration number has dropped significantly, and now it has been introduced into the mobile Internet in advance...... He could almost imagine how he would scold when he turned around.

"It's really a fight with penguins, tsk. ”

"Zhanxiong and Penguin have been scared for many years, from the beginning of "Kyushu World", to the later e-commerce website, and then to the competition of literary websites. ”

"But this time is different, and if easyMarkets is successful, it will greatly shake the foundation of the penguins. ”

"Starting from Tianyun Technology, as long as Zhanxiong intervenes, almost all project businesses are at the forefront, and they are the most successful, golden vision...... This should be Feng Yiming's vision, right?"

"Of course, otherwise why would he be the boss!"

"It's really a genius, and he's so young, it's a round and two rounds younger than the second horse. ”

Zhang Xiaolong held his mobile phone and looked at the audience with a confident smile, "This instant messaging software means that you can contact friends, family, and even friends on the other side of the ocean without being at the computer, and the cost will be extremely low." ”

"At twelve o'clock at noon today, the official websites of Zhanxiong Group and Yixin will appear on the download channel of Yixin, and the iOS version will be launched on the Apple Store at the same time, and the two mobile phones launched by Xinghai Technology will come with Yixin software. ”

There was a low noise in the crowd below, you must know that in the two mobile phones launched by Meizu Technology and Xinghai Technology before, each software needs to be downloaded by itself in the Android market, and it is not self-contained.

Now these two mobile phone manufacturers have left other domestic mobile phone manufacturers far behind, if this kind of hard promotion is adopted, then other competitors will be extremely desperate...... Think about it, how many businesses under Zhanxiong Group, from e-commerce websites to payment platforms, from entertainment software to browsers, from social platforms to music players, everything is covered, plus the legendary Tianchen investment......

This is because I want to eat the meat in one bite, and I don't even want others to drink the soup!

The Penguin senior vice president couldn't help but exclaim, "This is unfair competition!"

"Be quiet, please be quiet. Zhang Xiaolong glanced at the old acquaintance, and couldn't help but say the quality of the sentence in his mouth, "The mobile phone products launched by Xinghai Technology and Meizu Technology are in principle equal to all software, and there is no software that cannot be deleted, and no software that cannot be downloaded. ”

At the same time, it also accepts the software operation of other Internet technology companies, of course, it is not the responsibility of Zhanxiong Group to put it on the Android system and iOS system. Zhang Xiaolong turned his head to look at the side.

Wu Zhen took the microphone and walked to the center of the hosting platform, and said with a smile: "Every mobile phone launched by Xinghai Technology will come with some software, as for which software to use, it will be announced on the official Weibo account after comprehensive evaluation, and will be questioned by the public." ”

The following noise gradually subsided, everyone knew that Zhanxiong had spent so much energy, funds and manpower to participate in the research and development of the Android system, and prepared to set up the first first-class mobile phone manufacturer in China, which naturally has its own fundamental interests and demands, in order to complete the integrity of the group's industry ecological chain in the era of mobile Internet.

Besides, even if people are really hard, you can still bite their birds!

Countless people pondered in their hearts, and their eyes were on the handsome young man sitting in the center of the first row.

He started from an online game company, and later set foot in other fields of IT, established a technology research institute, reached a multi-faceted cooperation with Google, and established Xinghai Technology...... It all seemed to be logical, and it was arranged very appropriately at the point in time from beginning to end.

Always do the right thing at the right time...... Let's take the forcible promotion of Yixin through the mobile phones of Xinghai Technology and Meizu Technology, who can believe that all this is not in Feng Yiming's plan......

Among the reporters in the back row, several guys with dark psychology invariably remembered that it seemed that a guy said in an interview about Feng Yiming's surfacing a few days ago that Feng Yiming's best thing is layout, as the saying goes, digging pits......