Chapter 1042 Product Launch (Part II)
Watching the young man sitting in the first row get up and tidy up a little, and step onto the stage under the guidance of Miss Manners, there was a low noise from the audience, like the ripples of a stone falling into a pond, but then it calmed down.
The series of bombs on the Internet half a month ago, after which the media, newspapers and magazines swarmed up, shaping this young man into a model of entrepreneurship in the new era, not to mention that he washed himself white......
Although CCTV did not speak, TV channels in Bac Giang Province and Nam Ho Province have a large number of reports related to Zhanxiong and Feng Yiming, so that the name quickly left the Internet and newspaper channels and began to enter thousands of households.
Lin Wenwu, who was standing on the right side of the hosting platform, looked at Feng Yiming, who had already come to the stage, and hit Qin Xiangnan beside him with his shoulder, "Look, such a good opportunity!"
"He came to power a lot more than I did...... Internet celebrity!" Qin Xiangnan smiled in his eyes, but his mouth was tightly pursed, and he seemed a little nervous.
Lin Wenwu smiled and nodded, "It's true, the effect of this appearance is comparable to that of a big-name star." ”
"I don't think I need to introduce myself. Feng Yiming deliberately wore a more mature suit today, wearing a dark-toned suit and a pair of gold-wire glasses.
"Three production films were announced at this product conference, and Wu Zhen and Lin Wenwu of Xinghai Technology have made detailed explanations of the two mobile phones, and I also shared the experience on Weibo. ”
"The point I'm going to make is easyMarkets. Feng Yiming on the stage spoke in a calm tone, and there was no trace of stage fright, "This instant messaging software created for mobile Internet and smart phones will deeply participate in everyone's daily life, from basic communication to picture file transfer, personal finance, social networks and so on." ”
Zhang Xiaolong, CEO of easyMarkets, mentioned that easyMarkets will adhere to the strategy of free forever for individual users, and will not profit from it in the form of any upgrades. ”
In fact, there is a small loophole in this sentence, in fact, when using the easyMarkets software, smartphones will consume data, which is a paid item. ”
"The speed of promotion of easyMarkets will depend on the speed of mobile Internet promotion, of course, these two points are complementary to each other, so I will announce that yes......"
Zhang Xiaolong, who had been sorting out the information he had just received, saw Qin Xiangnan standing there, and asked in surprise: "Hey, Feng Shao was still asking just now, why didn't you go up?" The various marketing strategies of your mobile phone, the details of sales, and the selection of spokespersons for the Chinese team in the Olympic Games...... It's all about you. ”
Lao Qin was dizzy today, rushed to the airport early in the morning and hurriedly came to Yanjing, but forgot his laptop at home. Lin Wenwu complained: "I asked him to send a copy of the explanation over last night to polish it, but he still refused!"
Qin Xiangnan smiled apologetically, and stretched out his wrist to signal, "It's eleven o'clock, Feng Shao finished speaking at just the right time, plus I'm a little miserable." ”
Zhang Xiaolong pondered in his heart and didn't speak again, he had not been in the Xiong Group for a short time, he had long heard of the grievances and hatred between the Qin family and Feng Yiming, Qin Xiangnan and Qin Leilei had entered the Zhanxiong Department one after another, which also made this kind of rumor spread widely inside and outside the group.
Qin Xiangnan turned his head to look at Feng Yiming on the stage, and out of the corner of his eye, he caught a glimpse of the middle-aged man who had seen him many times looking around vigilantly, and he knew that this was Peng Shinian, the head of Feng Yiming's most valued private force.
Qin Xiangnan tentatively told Lin Wenwu that he was going out to smoke a cigarette, turned around and walked out of the hall through the side door, waited at the door for a while, and didn't see anyone coming out, he leaned against the wall, let out a long sigh of relief, and turned his head to listen to Feng Yiming's confident and infectious speech inside.
"At the beginning of this year, the International Telecommunication Union officially announced the third generation of mobile communication standards, and the TD-SCDMA submitted by China officially became an international standard, and it has become one of the three most mainstream technologies in the 3G era with European CDMA and CDMA2000 the United States. ”
"In April this year, the 3G license was officially issued, which means that the 3G era is underway, and Mobile, China Unicom, and Telecom will build more than one million 3G base stations in the next four years, which will pave the way for the development of mobile Internet in China. ”
"In the 3G era, most of the functions on computers will be implemented on smartphones, from shopping and office to gaming and entertainment...... But the problem that comes with it is that a large amount of traffic fees will hinder users from participating in the mobile Internet. ”
"Zhanxiong Group is willing to contribute its own efforts to this end. ”
"Regarding the cost of traffic, Zhanxiong Group has reached a large number of cooperation agreements with the three major communication operators of China Mobile, China Unicom and Telecom, and will launch a series of traffic-based phone fee packages to reduce the cost of traffic to a certain extent, so that the mobile Internet can be popularized as soon as possible. ”
Feng Yiming's words came to an end for the time being, and he motioned to the staff to open the PPT and zoom in on the big screen.
A reporter who often runs the information industrialization in the back whispered: "At least in Yanjing, many people's monthly traffic costs far exceed the cost of text messages and calls, which is a good thing." ”
The reporters next to him also whispered, "At least there is no traffic project in the packages of the three communication operators......
"There are only three companies that can get a 3G license, although the competition is fierce, but they also want to eat meat...... It is estimated that Zhanxiong has contributed a lot of money in it. ”
"If Zhanxiong Group wants to take the lead, it must first popularize the 3G network, and those three companies are not in a hurry in this regard......"
Feng Yiming on the stage coughed twice and continued: "But due to the impact of the 3G network that has just begun to be popularized, the promotion will be greatly affected by the mobile Internet itself. ”
"So here, Zhanxiong Group will promote wireless Internet access and wireless transmission across the country, so that smartphones can connect to the network through wireless routers. ”
"First of all, I would like to state that there is no difference in the attitude of Zhanxiong Group towards wireless Internet access, and everyone knows the competition between API and IFI over the years. ”
Mark, who was sitting in the first row, frowned and turned to look at Wu Zhen, "I've heard that Apple's mobile phone must remove the IFI function when it enters the Chinese market?"
Wu Zhen nodded, "This is the consideration of the relevant national departments, and it is also for the promotion of API, of course, the effect is very unsatisfactory, so in June this year, this mandatory provision was cancelled, and IFI and API can be parallel." ”
Most of the people present are industry insiders, and they are aware of the entanglements, as early as the early nineties of the last century, the country began to study wireless LAN, API is actually a wireless transmission, similar to Bluetooth technology.
After several revisions, the country tried to force the API several times between 2003 and 2006, but was strongly resisted by the US government and IT giants, and in the 2006 ISO vote, the API lost to the US standard by a wide margin.
Since then, Chinese officials have been pushing back against this, with the exclusion of IFI from imported mobile phones being the most typical example.
The ice did not thaw until the end of 2007, and at a special meeting on APIs, it was agreed that APIs could be promoted as an independent standard, and that API technology would be used in the wireless coverage of Olympic venues at the Beijing Olympics.
At the beginning of this year, the API was adopted by the standards of three major telecom operators: China Mobile, China Telecom and New Unicom.
In April and May, after Meizu Technology and Xinghai Technology launched their first smartphones, the Ministry of Industry and Information Technology convened a collective meeting of mobile phone manufacturers to announce that API technology would be applied to all 2G and 3G mobile phones in China.
Feng Yiming has a good idea of the competition between API and IFI, and he has some impressions in his previous life, because a considerable number of imported consumer electronics can only use IFI and do not support API technology.
Due to the boycott in the IFI Alliance, in order to be compatible with the production of devices, even the devices that support the API are still in fact still using the IFI encryption standard, so the API has become an ornament.
As early as December last year, Zhanxiong Group inadvertently came into contact with this information because of the competition between mobile phone numbers and QQ, and the Ministry of Industry and Information Technology gave quite a discount, trying to let Zhanxiong Group set an example and carry out API promotion work.
For this reason, Ren Hongyuan and Lin Wenwu are very troubled, you must know that the promotion of API is not so simple, even if Xinghai Technology supports API, and even implements the compatibility of API and IFI, but what about other electronic devices...... Is Intel willing?
Feng Yiming glanced at the leaders of the Ministry of Industry and Information Technology sitting in the front row, and felt very helpless, sometimes he can only go with the flow, not to mention the rest, the API has not even been developed a wireless router, how to promote it!
Fortunately, now IFI can enter the Chinese market, otherwise it is really enough to scratch my head in this regard.
"Zhanxiong Group will reach in-depth cooperation with China Mobile, China Unicom and China Telecom to promote the mobile Internet by giving away unlimited routers. ”
"And Zhanxiong Group will set up a wireless network promotion association with domestic counterparts to carry out promotion work across the country......"
Because of the presence of people from the Ministry of Industry and Information Technology, Feng Yiming's words could only be vague, but everyone knew that this was promoting IFI.
In addition, Xinghai Technology will launch a portable mobile phone Internet access tool, in the absence of a wireless router, but with broadband, through this tool to connect the smartphone to the network, in order to greatly reduce the cost of mobile phone Internet access. ”
"This mobile Internet tool will be promoted in the form of random gifts, but it will also be listed on e-commerce websites such as Yipin.com. ”
Feng Yiming is actually referring to the portable IFI in his previous life, which is specially used for those who do not have a wireless router or IFI, but have a computer that can access the Internet around them.
Portable IFI was not popularized on a large scale in the previous life, mainly because the wireless router had been widely promoted at that time, and the confusion of the time point in this life just made this tool useful.
After the product launch, a large number of reporters gathered around the door to interview the attendees, and most of them were interviewed, except for the senior vice president of Penguin, who left in a hurry.
Although the two products launched by Xinghai Technology today are well received, especially the high level of photo quality has made many people full of praise, you must know that Zhanxiong Group has specially acquired a medium-sized digital electronics company in Japan for this purpose.
Although everyone is very optimistic about the future of Yixin, and some people have even started to register with the given mobile phone, but when it comes to this press conference, everyone's attention is still focused on Feng Yiming and his words.
Before the arrival of smart phones, Zhanxiong Group participated in the research, development and promotion of the Android system as early as possible, and prepared to build Xinghai Technology.
When the mobile Internet network was just trying to be promoted in the first-tier cities, Zhanxiong Group made a bold move, cooperated with the three major communication operators, set up a promotion association, and began a large-scale promotion work, and did not hesitate to spend a lot of money for it.
Feng Yiming said that what Zhanxiong Group did was naked (naked) to show the idea of Zhanxiong: "Dare to be the first in the world." ”
"In ancient times, it was said that the first thing to try was to eat crabs, because crabs look like they have teeth and claws, and they have no ......meat," Feng Yiming said with a smile: "But in modern society, it doesn't matter whether things look good or not, the key is whether there are visible benefits, and this aspect needs to be judged with a professional and forward-looking vision." ”
"Hey, let's go to the hotel, at least after lunch, let's go." ”
"Forget it, no one has the heart to eat. Wu Zhen waved his hand, "Lao Lin and I will go to the Yanjing branch of Xinghai Technology, and Zhang Xiaolong wants to go back to the river to stare at ......."
"What about you?" Feng Yiming turned his head and asked Qin Xiangnan.
"I'll go back to Jianghe headquarters, staring at the shipment data of various places, the shipment of mobile phones can't be compared with the registration data of Yixin, and there are physical stores in various places, replenishment, transfer and follow-up production plans ......" Qin Xiangnan arched his hand, "In addition, Chen Liang's side?"
"Oh, when you go back to Jianghe, you first go to Zhanxiong's headquarters to discuss with Liang Xing, Wu Zhen and Chen Liang have talked about the details of this before. Feng Yiming thought for a while and said, "There is no way to do it for the water army, but don't go too far...... Understood?"
"Understood, I'll go straight to the airport, lunch? ”
Qin Xiangnan got into the car, smiled bitterly and touched his back with his backhand, a trail of water......
casually ate a bowl of 150 braised beef noodles at the airport, Qin Xiangnan returned to Jianghe non-stop, first went to Zhanxiong headquarters, then went to talk to Chen Liang, and finally returned to Xinghai Technology to monitor sales data and word-of-mouth communication.
It wasn't until more than nine o'clock in the evening that the data from all aspects were summarized, and Qin Xiangnan was a little more relaxed, called Wu Zhen and Lin Wenwu to report, and then discussed the follow-up production plan with Li Gaomiao, who was sitting at the headquarters.
After arranging everything, making the last phone call, and sending the last email, Qin Xiangnan sat down slowly, put his legs on the table, and didn't smoke a single cigarette he lit, and the long soot fell on the shiny floor, floating around from time to time.
There is actually nothing special about a laptop that is deliberately left at home, but if you are careful, you can still find something valuable in it.
After walking back and forth in the office for a while, Qin Xiangnan smiled bitterly and sighed and packed up his things, as early as eight years ago, he had tasted the warmth and coldness of the world, the world was hot and cold, and there were people who could huddle together to keep warm, so why bother so much......