413 Section 413, Brand Identity
Xin Ranhe...... Wearing sunglasses, he couldn't see his eyes clearly, maybe he had cried, right? Shen Su stood in the corner of the cemetery, holding Xin Ran's big brown umbrella. He watched from a distance as the people of the Xin and Ming families walked away, and only then did he walk to Xin Nan's tombstone, silently put down a bouquet of flowers, and left.
For Xin Nan, Shen Su's feelings are also very complicated. No matter what he has done, it will always be embarrassing and helpless to end up in this ending.
When Ming Kangyang returned to Beijing, it was already evening, and he always felt restless, although he was a little tired, he immediately rushed to the hospital.
As soon as he opened the door to the inner room, he found Tegu slumped in the doorway, and Min-eun had climbed onto the windowsill.
Ming Kangyang was suddenly shocked, and he jumped onto the balcony with a brisk step, "Ming'en, what are you doing, you come down!
"Don't come here, don't come here!" Ming En waved his arm and said, "The child is gone, I can't have children anymore, and Xin Nan is also dead...... What am I still alive for?"
"Don't do stupid things!" Ming Kangyang roared: "Second Uncle is old, you are the only one. You don't want to live anymore, and you can't ask the second uncle to send a white-haired person to a black-haired person!"
As soon as Ming Kangyang took a step forward, Ming En screamed, "If you come over again, I'll jump off immediately!"
Ming Kangyang couldn't, and suddenly said: "Ming'en, do you know how Xin Nan died? I didn't die of illness, I killed him! I used radioactive metal to make a lamp, and he was irradiated for a long time, and he got cancer......
"Ming Kangyang!" Ming En shook the window lattice like crazy, and shouted, "Why, why did you kill him? Why did you ruin my only hope?!"
Ming Kangyang stretched out his hand to Ming En, "Don't you want to avenge him......?"
Ming En jumped off the windowsill and rushed over and frantically pounced on Ming Kangyang, "Kill you, kill you!"
Ming Kangyang let her fight, but just hugged Ming En's back, "Sister, I'm sorry, I'm sorry, I was wrong, it's me who damn it......"
Three days later, Ming En packed up and left Ming's house, and after paying homage to Xin Nan in Shencheng, he flew to Xin Ran to teach at Hope Primary School in Gansu.
After Xin Nan died, Cheng Yi submitted his resignation and went to other places to start a business. Qin Jin received the news, stopped suspending his studies, and returned to Shencheng. Knowing nothing, Anna continues to have a baby in the United States with great hope, as if everything is back on track.
Xin Ran went to work in the company every day, and then went home to watch TV and chase the new Condor. Everything else is going well, the only headache is, how can I chase his Teacher Shen back?!
Ming Kangyang arrived at the door of the Pan Asia Building, looked at the silver logo that had been changed back, and remembered the experience in the past few months, he was also quite emotional, and he only felt mixed feelings.
When Ming Kangyang saw a few plans made by Xin Ran, he was silent. It made Xin Ran very nervous, "Brother Ming, isn't it very bad?
"It can't be changed. Ming Kangyang smiled, looked at him and said, "There is no need to change it." Have you studied? It's good, it's just a professional level. ”
"Really?!" Xin Ran scratched his head, "Brother, you don't have to praise me. ”
"No, it's true. Fortunately, you don't do this business, otherwise you will be robbed of your job, hehe. The idea is good, and you can refine the script. Shall I find someone to do the script for you, or will you do it yourself? Supposedly, you are in this line of work, storyboards or something, you should be more professional than my company's copywriter. ”
"No, no!" Xin Ran smiled embarrassedly: "Brother, let's ask our colleagues to bother!"
"Okay, spokesperson, who do you want to invite?"
"Brother Ming, what do you think?"
"Aviation is an industry that usually gives people the impression of toughness, mystery, professionalism, fashion, and high technology. Therefore, men in their early thirties, representing the most elite class of society, and meeting the above traits are most suitable. ”
"It's so difficult!" Xin Ran stuck out his tongue, "I originally wanted to invite a few good friends, and I didn't say endorsements, just everyone to do this together, come and have fun, like a big family." I don't know what you think?"
"Pepsi kind? What about the candidates, such as?"
“…… Yao Yuan, Zong Yong Tsering, Yuan Dandan ......"
"Let's not talk about girls. To tell the truth, Yao Yuan is not well-known enough, and he is a little too young. You can join your pan-Asian family, but it is not suitable to appear as the main spokesperson, and the appeal is insufficient. ”
"Then ......" Xin Ran thought about Ming Kangyang's standard and hesitated: "Chu Ke?"
Ming Kangyang's eyes lit up, and he knocked on the table with the knuckle of his index finger, "Very good, it's him!"
"But......" Xin Ran was a little embarrassed, "Yao Yuan, they are fine, I'm not sure if Brother Chu will agree." ”
"Among the domestic stars, there are few first-line male stars who are more suitable than Chuke. He has a good relationship with you, right? I heard that Chu Ke is very righteous, and you must grind it down if you fight him to the death!"
"Okay brother, I'll try. ”
"There is one last question, Chu Ke's temperament lacks a little sunshine and is slightly gloomy. ”
"Oh, but Yao Yuan and they are all right, multiple spokespersons can make up for this!"
"So......" Ming Kangyang looked at Xin Ran, looked up and down, and said with a smile: "Why, why don't you come by yourself?"
"Huh?!My business, is this good?"
"What's the problem? New ads will be on the market early next year, so it's okay to talk to you now. There is an industry leader company that has replaced the company's spokesperson from a veteran star to its own chairman. When this decision was made, there were also doubts inside and outside the company. People say that you don't have confidence in your own products and your own business, so why should you be recognized by the market? It's not the same as other industries, especially airlines. Something went wrong, and it was 100%. Your job is usually the nature of flying everywhere, and you are the spokesperson of Pan Asia, and every time you travel, you try to choose an airplane. In itself, this is the most beneficial publicity for your own company!"
Xin Ran persuaded Ming Kangyang and decided to appear as brand ambassadors with Yao Yuan. He told Chu Ke another day, and Chu Ke heard that he was going to revive Pan Asia, so he agreed to endorse him. Moreover, the schedule was adjusted to fully cooperate with the Pan-Asian publicity plan and the shooting of the advertising film.
In the blink of an eye, at the beginning of August, Xin Ran went to and from work with Xin Yan every day, went to watch the production of the promotional video, changed the advertising slogan, discussed the storyboard with people in the field, and was afraid of the promotional film with Chu Ke and others, and then ...... Still like a fan, pitifully went home to watch TV.
The popularity of this drama is too high, seeing that Shen Su's popularity is getting worse day by day, day by day, after "King Qin", there is a whirlwind of "Condor Hero". Because the ratings were so good, Mango Channel simply cut the 45-episode TV series into 60 episodes, causing Xin Ran to watch the drama every day and watch the last episode for five or six minutes...... But it doesn't matter, he's just looking at his face anyway......
Xin Ran knew that Shen Su had finished and returned to Shencheng, and he had a lot of scripts to choose in his hand, but he hadn't taken on a new play yet, and sometimes he couldn't help but want to find him, but he didn't know what to say. He had sent two text messages to Shen Su before, but they were all in vain, and there was no news, so he was embarrassed to send them again.
Sometimes when he went out to run errands, he passed by the community where Shen Su lived, and when he came back, he would unconsciously get out of the car and go in, and walk around under Shen Su's building.
It's so aimless, it's as boring as a teenager. Occasionally, when he saw the lights in Shen Su's house turned on, he really wanted to go up, but again, you have to divide it, and you also promised Shen Su not to harass him again. When you are playing against your eldest brother, you are in all kinds of difficulties, and you can be cheeky and miserable. ...... now
After the promotional video was basically completed, advertising was put on the agenda. However, it was still opposed by the board of directors. The reason is very simple, as an aviation industry, when the target consumers are relatively clear and narrow, and the needs are also very clear, it is rarely promoted in the mass media, and even if it is done, it is also focus media, such as fashion magazines, high-end business clubs, etc.
Xin Ran saw that there was a dispute, so he had to speak: "In the past, the background of the aviation market was a monopoly of resources, and there were only one or two local airlines, and there were almost no opponents. You only need to sit at home, or simply run large enterprises and government agencies, and you will have a regular source of customers. In today's open policy, although we are the first people to eat crabs, new airlines are also constantly being born. In the market pattern of intensified competition, everyone is engaged in activities and promotions, so in addition to sending gifts, engaging in special prices, and realizing one-stop service from the airport to the city, this kind of similar methods, is there any?
At this time, some shareholders said: "In this case, we can't rest on our laurels, we definitely need to do publicity." But we didn't do much advertising before! I think it's good to engage in aviation books and fashion magazines, and the cost is low, and it is also effective. ”
Another shareholder said: "Then you have to ask for endorsements and implantation before, and now you have to do mass media, and the cost is higher." Now that the Internet is up, the readers and viewers of newspapers and television are obviously older, and the vast majority of the audience is not our consumers, and the investment cannot be exchanged for the increase in turnover, so what are we investing in it for? 166 Reading Network