Xin Ran said with a smile: "You are both right, but after airlines are facing an increasingly diverse and complex marketing communication situation, more and more airlines have already begun to promote themselves through mainstream media such as radio, television, and newspapers, hoping to be particularly favored by passengers." And then I decided to do it out of the sake of our own situation. After Pan Asia has undergone two transfusions, the most serious damage is the confidence and recognition of consumers and the public. The experience of travel is important, and more importantly, the fatality rate of air crashes is almost 100 percent. A friend of mine said that as a media professional, when he looks at an advertisement, he intuitively first observes the media, the location, the length, and so on that more reflects the price of the advertisement, and secondly, to see what your advertisement says. Because, this means that the strength of your enterprise and the importance and cherishing of your own brand also represent your determination to make your brand bigger and stronger, and at the same time, it also means that the cost of default of the enterprise to do things that violate the core value of the brand. At present, what we are facing is the process of rebuilding consumer confidence and letting everyone know that we must do a good job as a brand of Pan Asia at all costs!"

In the end, at the board meeting, the shareholders reached a consensus and accepted Xin Ran's opinion.

The day after the finale of the new Condor Festival, August 13, 13, the Tanabata Festival. July is a fire, and the sun is scorching. The luxurious conference room was solemn and brightly lit, and the press conference of Pan Asia to announce the spokesperson was star-studded and guests were all present. But because of his dual identity, the one who attracted the most attention was Xin Ran, and even overpowered Chu Ke, who began to reduce production after a movie exploded in 12 years.

A reporter preemptively asked: "Xin Ran...... Ah no, it should be called Mr. Xin now! Congratulations on the success of your press conference! This time, we have announced two spokespersons and four brand ambassadors at the same time. Most of the God 2 regiments are on the list, I just want to ask, the relationship between the few of us has always been very good, why didn't Shen Su and Jia Xiao participate this time?"

"Your question is bad!" Xin Ran smiled: "You want to say, are we in a bad relationship now?"

The reporter hurriedly said: "No, I didn't mean that!"

"I'm kidding. In fact, Jia Xiao was also invited, but unfortunately she happened to be filming and had no schedule. ”

The reporter asked reluctantly: "What about Shen Su?"

"Shen Su......" Xin Ran touched his nose, "He's popular now, the endorsement fee is too expensive, we just started again, we can't afford it!"

The reporter was stunned, "uh......"

This sentence is also a joke. Xin Ran laughed and said, "Actually, I talked to him before. But he's the man, as you know, he's not very good at this kind of activity, and he never accepts endorsements. So I think it's important for friends to help each other, but first of all, we need to be considerate of each other. ”

"Pan Asia Airlines is here to accompany you in every departure and arrival. ”

The new advertising slogan is rolling on the big screen, and the battle for the launch of the new film is very large, and it is not surprising that he knows it. He doesn't film now, since he doesn't join the group, isn't it normal to watch TV at home? No matter what the relationship between them is, watching it doesn't mean anything, right? Shen Su lit a cigarette and subconsciously looked at Xin Ran's face on the TV screen.

The man he loves is not only eloquent, but also flickering people, full of emotion, singing, reading, and fighting. Speaking of the past, you may still need to lay out a little more about it, but now, a look has passed, and it is appropriate to tell you to throw away your armor. Didn't you see the female reporter blushing? He was right, Xin Ran had passed the hurdle in his heart, and if he won himself, he would win the hearts of the people in the world.

It's just that...... Counting the days, since Xin Ran brought back Pan Asia, he has never been in contact with him. What kind of enterprise is Pan Asia? The largest Shengshi Group in China in the entertainment industry has a market value of more than 10 billion yuan this year, while a few years ago, the market value of Pan Asia Airlines exceeded 20 billion yuan, not including other industries of the Pan Asia Group.

Shen Su took two puffs and hurriedly extinguished the cigarette. Look at Mr. Xin's typhoon and aura, the phoenix has reached nirvana, and it has been nine days. Not to mention that female celebrities are flocking to it, even celebrities and ladies have to rush to be the first. In the previous predicament, Xin Ran could still find him to send inexplicable things to solve, but now the spring breeze is proud, I am afraid that he may not remember or care, his past is gone.

It took a long time for the female reporter to come back to her senses and hurriedly said: "The two of you are really good friends! Then I heard that you are going to release four promotional videos together today, which is really very attentive, can you please briefly introduce it?"

Xin Ran thought for a while, "In the publicity process of civil aviation enterprises, how to make brand publicity play a greater role and distinguish it from other aviation companies is an important issue that we should focus on solving in the whole publicity." So, for the details, please ask the person in charge of this project to give you a detailed introduction. ”

In the confined space, the lights suddenly dimmed, and the staff sent the Acer ASPirE 5920G to the rostrum, and the Fuke IT168 (high-definition projector) was projected on the screen, and the white light gathered towards the rostrum like a spotlight on the stage.

A tall man walked to the left side of the screen, and with the cold air of the air conditioner, a smell of Armani's City GLAM perfume slowly wafted towards the audience, it was Ming Kangyang, the general manager of the field.

Ming Kangyang turned down the microphone, "Ladies and gentlemen, good afternoon." I am the Ming Kangyang of the field. Thank you very much for giving me this opportunity to introduce to you Pan Asia's integrated marketing strategy and the grand unveiling of Pan Asia's four concept videos. Although I am the speaker today, all the advertising creativity and slogans, including the advertising copy, are the work of Mr. Xin Ran, the Executive General Manager of Pan Asia Airlines. The first promotional video, which is the main idea of this campaign...... The inheritance chapter was also filmed by Mr. Xin Ran. ”

As soon as the lights changed, the big screen in the middle of the stage dimmed, and then it shone again.

Ming Kangyang raised his hand and said: "Please look at the big screen, the camera starts from the earliest pilots, and crosses the description of the first warriors of the aviation industry fighting against turbulence and the stars, the early days of Pan Asia, the difficult story of the first generation of entrepreneurs, and the successors after them pursue higher and farther, flying a new type of jet to touch the boundaries of the universe, the edge of dreams." The one-minute short film condenses the essence of aviation history, while showing Pan Asia's temperament of respecting tradition and keeping pace with the times, literary and artistic, fashionable and modern, and elegant. ”

Ming Kangyang continued: "The second promotional video, Encounter, was filmed by Pan Asia Airways spokesperson, Mr. Chu Ke, and Ms. Ivy together. The handsome man and the beautiful woman met at the airport, and then hurriedly passed by, took the same plane, and when they turned around to pick up coffee, they looked at each other, only to find that it was the person they had just met. When the plane landed, the woman with a unique temperament accidentally left her earrings. When the attentive stewardess found out, the handsome gentleman chased after her...... Showcasing Pan Asia's spacious and comfortable new aircraft cabin, as well as ubiquitous refined services. ”

At this time, Chuke and Ivy re-entered the stage and greeted the media attending the press conference.

The following reporters scrambled to ask: "I want to ask Chuke, you and Miss Ivy have always rarely endorsed domestic brands, how did you think of endorsing Pan Asia Airlines this time?!"

"Support domestic products! There are ......" Chu Ke smiled and gave Xin Ran a thumbs up, "My brother has a word!"

Immediately afterwards, Yao Yuan also walked on the stage.

The third promotional video, Football, was shot by Pan Asia Airways brand ambassador Mr. Yao Yuan. The handsome Shencheng male football player stepped off the plane, and the boy excitedly stepped forward to ask for autographs. The truth was revealed at 40 seconds of the advertisement, the crew appeared, and the child hurriedly snatched the pen and paper from the player's hand and ran to Yao Yuan, who was hidden among the players. The most exemplary in the boy's eyes is Captain Yao. ”

Then a reporter came up to interview Yao Yuan, "You and Xin are always good friends, can you tell me about the difference between this endorsement for your brother's company and your previous feelings?"

Yao Yuan smiled and pointed at Xin Ran and said, "That's it, his money is too difficult to earn......"

The reporter below laughed, and Yao Yuan said seriously: "Really, I don't lie to you! I haven't played football for several years, but the technical moves he designed are particularly difficult." Hey, I can take the opportunity to break the news. Do you know why he made it so hard to shoot this goalkeeper because he was going to highlight the goalkeeper......"

"Hehehe......" Xin Ran glared at Yao Yuan with a smile.

"Uh...... Originally, we were looking for a friend to play a guest role as a goalkeeper in this film. But people didn't ......."

Xin Ran simply raised his elbow and smacked him, and Yao Yuan hurriedly said, "That's it...... People don't have a schedule, so they can only slip me!"

Then, Gan Ning and Yuan Dandan walked on the stage together and stood with Chu Ke.

Ming Kangyang smiled: "The last one, that is, the fourth promotional video, the special ability chapter, is very honored to invite two spokespersons and four brand ambassadors to shoot together. Agile, mind control, predicting the future, and superior IQ...... Pan Asia apparently believes that each of its employees has superpowers to lurk on Earth to save flying passengers. A promotional film, trance can let everyone see the flavor of "The Avengers". ”

After preaching the four promotional videos, Ming Kangyang briefly shared the detailed and rich media data. The media crowded over for interviews, and a reporter asked: "Pan Asia has always been the leader of civil aviation, and the field is also the most powerful and well-known company in the media industry, can you please tell Mr. Ming how he feels about this cooperation?" 166 Reading Network