After several days of busy work, Li Fanyu finally worked with the engineers of the high-performance R&D department to stabilize the first batch of orders for the cadres and deliver them. Pen ~ fun ~ pavilion www.biquge.info

Only then did I find An Ning and discuss the matter of fashion brands.

In fact, the reason why it took a few days to mention this matter to An Ning. It's because Li Fanyu is very apprehensive in his heart, after all, ...... This time, the combination of Zhengxin elements to enter the fashion industry is to join forces with Qingyu Light Luxury, that is, Zhou Qingyu.

The vinegar jar at home...... It's not easy!

But to his surprise, after telling An Ning what he thought, An Ning expressed his approval and approval of his idea.

"This is very good! Now we are getting bigger and bigger, and the models are getting more and more high-end and more tasteful. Combined with fashion elements, it can also send a signal to the market and enhance our brand value and brand culture. And with the resources we have, it's not hard to do it well. ”

Li Fan grinned, "Then you can find someone to do it, form a team, and then connect with Genta and Whispering Light Luxury, and straighten out your thoughts as soon as possible." ”

"Okay, no problem. An Ning agreed very simply.

Li Fanyu coughed lightly, "That, this project is going to cooperate with Whispering Light Luxury." ”

"I see. An Ning smiled: "Do you think I'm the kind of woman who messes around and can't distinguish between public and private?"

"That's not it," Li Fanyu looked embarrassed, "Isn't it afraid that you will misunderstand." ”

"Hehe," An Ning stared at him with a pair of beautiful big eyes, "I still need to misunderstand you? A few days ago, you pinched people's whispering faces at the airport, and they all made entertainment headlines." ”

Li Fan was speechless, so he could only flee in the wilderness.

……

In fact, Zhou Qingyu and Genta were already ready for each other after returning to the United States. Although it is led by Zhengxin, the market prospect behind this project is still very valuable.

After Zhengxin officially sent a request for negotiation, the two of them came to China again with their teams.

Zhengxin Group.

Conference room.

Zhou Qingyu and Genta are leading the team to discuss the new brand with Li Fanyu and the Zhengxin team.

"Mr. Li, since this brand is dominated by Zhengxin, do you have any ideas on the name?"

Li Fanyu nodded, "We have a plan here, you can take a look." As he spoke, he beckoned to Chen Yuhan beside him.

The latter handed out a stack of folders and opened the demo video.

"There are actually a lot of elements of Zhengxin, like Audi, Volkswagen, Land Rover and X-car all have their own different brand languages. Therefore, it is difficult to choose between wanting to integrate into a fashion brand. After our research, we felt that if we could select the elements that represent Zhengxin and can be integrated with fashion brands, then only X-car, which represents the highest level of manufacturing and design in our group, and Lee Dong himself. ”

"Combining these two factors, we decided to name our new fashion brand Xvan. ”

Li Fanyu blushed and took over the topic: "Ahem, that's it." The X represents our X-car, but at the same time the X glyph also represents non-compromise. Where, on the one hand, is to represent me. On the other hand, it also represents the ordinary. So the meaning of this brand, on the one hand, represents X-car and myself, and on the other hand, it also represents the brand values of not compromising on the ordinary. ”

Genta doesn't know much Chinese.

But after listening to Li Fanyu and Chen Yuhan's explanations, and seeing the red and black splashed ink style "X Fan" LOGO designed by Zhengxin on the demo video, Zhou Qingyu nodded with great appreciation.

"The meaning is very good, and it is also very meaningful. ”

was affirmed by Zhou Qingyu, and everyone who believed in the right faith breathed a sigh of relief.

Paralysis!

It's hard for us to let a group of turtles engage in fashion brand projects!

But now it's good.

See, the darling of the fashion industry, the international supermodel week whispered that we have connotation!

Chen Yuhan waved his fist in his heart to cheer himself up, and continued to talk about the plan.

In fact, just like what Li Fanyu said to Zhou Qingyu and Genta before, he integrated all the resources of Zhengxin together, and integrated the two fashion brands of Qingyu Light Luxury and Genta.

Although Zhengxin is paying for the land, the specific product design, in fact, still needs to be responsible for the light luxury and the root tower.

- Zhengxin, there is no such talent at all!

This is why Li Fanyu dragged these two people into the water.

After setting the main tone and reasonably dividing the shares of the three new brands, the meeting ended successfully.

Things were happily settled, and Zhou Qingyu and Genta led the team to set off and prepare for planning.

Building a fashion brand is not the same as making a car. The thing in the fashion circle is to draw a sedan chair for everyone to carry. So at the very least, before the brand launch conference, it is necessary to make enough popularity and invite all parties, including celebrities in the circle, fashion media, etc.

This is not something that Li Fanyu can interfere with.

After sending the two away, he handed over the matter to the team and asked them to cooperate with both parties. I came to the R&D center.

- There's still something waiting for him there!

R&D center, electric power/concept car special team.

It is said to be a group, but in fact, there are more than 200 engineers involved.

After more than a week of research and contact with Huawei, the team has a comprehensive understanding of the domestic technology of electric vehicles and the current battery technology.

Thanks to the state's policy support for the new energy industry, the current domestic battery industry development is still good - but still can not meet the requirements of electric vehicles.

In the lithium battery industry, the advanced and backward battery technology and whether the energy density can keep up with the pace of market development are not only the question of whether they can get subsidies, but also have a profound impact on the survival of enterprises.

According to the lithium battery big data obtained by Zhengxin in the Ministry of Industry and Information Technology, among the more than 100 domestic lithium battery companies, most of them have invested a lot of money in order to have more advanced battery technology, and some of them have invested 10% of their turnover in technology research and development.

However, because there are no excellent automotive products that can be applied, the technological development of high-kinetic batteries is still relatively thin.

At present, domestic enterprises are focusing more on research and development in the direction of power batteries such as mobile phones, notebooks, and electric vehicles.

For automobiles, battery technology, which requires high system specific energy power, is still in a relatively weak stage.

Seeing this result, Li Fanyu was very melancholy.

In the previous time and space, although China's automobile industry as a whole was weak, in the field of automotive application batteries, there was still a BYD. Now that there is no such thing, it is really a bit empty.

According to Zhengxin's survey report, there are currently relatively powerful battery companies in China. Several companies, including Guoxuan Hi-Tech, CATL, Jinmen Lishen, and Guoneng Group, have the average level of their kinetic energy battery cells, that is, they are all on the line of energy density of 160Wh/kg. Moreover, there are still many defects in the reliability of high and low temperature environments.

Obviously, with such a level of technology, it is more than enough to meet the electric motorcycle and the electric triple jumper. But as a car power, it is far from good.

The battery life is too short!

Seeing the lack of strength in the basic industry, Li Fan made a foolish mistake.

With such a battery level, how can you make an electric car?

Just as he was looking at the investigation report, there was a soft sound in his head.

That long-lost voice only represents one thing.

- Xapp, here's the matter!