Chapter 438 Rollercoaster Ratings
This sudden surprise is not a sideline, but the naming fee of the "Avenue of Stars" program.
As one might think.
The title fee of the "Avenue of Stars" program really sold at a sky-high price!
While the advertising fee was sold at a sky-high price, Ding Li also once again refreshed the record of his variety show naming fee.
He raised the original record from 211.5 million to 311.5 million.
The production cost of "Avenue of Stars" is more than 130 million, 311.5 million naming fees plus 50 million network copyright fees, a total of 361.5 million, throwing away the cost of more than 100 million, Ding Li has 200 million.
Even if he has to share the account with Shenhai TV, he has more than 100 million.
That's a net profit!
What is the concept of netting 100 million?
Some TV stations have more than a dozen programs, and they may not earn 100 million yuan in a cycle, but Ding Li has done it.
And he did it in one of his M programs.
Lose your marbles!
TV stations are crazy!
The "Avenue of Stars" column group is crazy!
The Southern Brewery, which spent 311.5 million on the title of "Walk of Fame", is crazy!
Of course, the entire TV industry is also crazy!
Unexpectedly, after the network copyright fee, "Avenue of Stars" led by Ding Li once again broke the record of the highest title fee for Chinese variety shows!
On the Internet, netizens also have mixed reviews about this.
Some said yes.
Some say it's bad.
In this way, in the heated discussion among netizens, October 10 was slowly ushered in.
October 10th.
That is the day when Shenhai TV's "Avenue of Stars" met with the audience.
Thanks to Ding Li's fame, many Chinese people sat in front of the TV early after dinner.
They are all waiting to see "Walk of Fame".
Of course.
Among these viewers who are ready to watch "Avenue of Stars", some are fans who really like Ding Li, and some are people who don't like Ding Li.
As the saying goes, knowing oneself and knowing one's opponent is invincible.
Since it is not pleasing to the eye to watch Ding Li, it is natural to watch "Avenue of Stars", and then find the shortcomings in it, so as to fight back against Ding Li.
is the same as the broadcast time of "If You Are Honest, Do Not Disturb", and the broadcast time of Shenhai TV's "Avenue of Stars" is also 8:10.
As soon as the time came, the words related to "Avenue of Stars" appeared on the TV, and then Ding Li appeared on the stage.
Like many shows, Ding Li, who appeared as the host, first announced the start of the show, and then introduced the judges and guests present one by one, and then the contestants came to the stage to compete, the judges commented, and finally decided the winner, that is, the weekly champion.
When the winner received the weekly championship trophy symbolizing the "Avenue of Stars" from Ding Li, it also meant the end of the premiere of the first episode of "Avenue of Stars" of Shenhai TV!
The end of the premiere of "Avenue of Stars" also sparked conjectures and debates among netizens about the ratings.
Some viewers believe that "Avenue of Stars", whether it is the stage set or the performance of the contestants, is nothing new, and the only highlight is the guest judges. But because of Ding Li's fame, the ratings of the first phase should not be too bad, and it may break one, but it will definitely not break the 4.01% ratings record set by "If You Are Honest, Do Not Disturb".
Some viewers think that in addition to Ding Li's fame, "Avenue of Stars" has its compact links, beautiful layout, and witty hosting style, all of which give people a refreshing feeling, so the ratings of the premiere of this issue of "Avenue of Stars" must not be too low, and it is unknown whether it can break the premiere record of "If You Are Honest, Do Not Disturb".
The two factions are arguing.
Anyway, each has its own reason.
Their arguments were endless, which actually caused a small accident, which made many people who were not interested in the "Avenue of Stars" program also want to take a look.
Of course.
If they want to watch, they can only watch it through online video, which is equivalent to invisibly contributing to the network ratings of "Avenue of Stars"!
Next.
Morning.
Just after 12 o'clock, the relevant departments that specialize in statistics on ratings announced the ratings of a series of programs.
No surprises.
Occupying the first place is Shenhai TV's newly launched talent show "Avenue of Stars".
At the sight of this number, people's eyes widened and their expressions of disbelief and shock were on their faces.
OMG.
How so?
Is the statistics wrong?
The reason why people are like this, not for anything else, but because the numbers given by the relevant departments are too high, according to the statistics given by the relevant departments, the ratings of the first phase of Shenhai TV's "Avenue of Stars" are 4.02%!
This figure not only made "Avenue of Stars" the champion of variety show ratings, but also broke the previous 4.01% rating record of "If You Are Honest, Do Not Disturb"!
Although the two programs were planned by Ding Li, don't forget that these two programs belong to two different TV stations.
It is said that peers are enemies, even though Shenhai TV and Jingcheng TV did not take over the mortal enmity like Jinmen TV and Jingcheng TV, but it is also the kind of competition that you are not good, I am good.
So with the announcement of the ratings statistics, the program team of Shenhai TV's variety show channel "Avenue of Stars" immediately sounded an earth-shattering cheer after a short silence.
"Wow, we've made it, and 'Walk of Fame' has topped the ratings rankings. ”
"Teacher Ding, congratulations, the ratings of "Avenue of Stars" broke 4, and from now on, our variety channel will have another ace program with ratings. ”
"Teacher Ding, you really have you, and it got off to a good start as soon as you came. ”
"Mr. Ding, our program defeated Beijing TV's "If You Are Honest, Do Not Disturb" and topped the ratings champion. ”
"Hahaha...... , we won, our "Avenue of Stars" program won. ”
Looking at the celebratory crowd, Ding Li suddenly had a bad feeling in his heart for no reason, as if something bad was about to happen.
In Ding Li's anxiety, the second issue of "Avenue of Stars" was broadcast as scheduled, and this issue of "Avenue of Stars" also set a record, a record of low ratings.
0.05%。
The ratings of the second episode of "Avenue of Stars" turned out to be only 0.05%.
This number was not expected by Ding Li, and it was also something that everyone did not expect, and it was also something that the merchant did not expect.
What's going on?
Why can ratings drop from 4.02% to 0.05% all at once, and is there something going on in between?
Or is it that the audience's appreciation level has improved qualitatively, and "Avenue of Stars" is no longer in line with their ......
If the ratings of the second phase of "Avenue of Stars" gave people an accident, then the ratings of the next third episode once again refreshed people's recognition of the "Avenue of Stars" program.