Chapter 437 Internet Copyright
And the world is always full of helplessness and chance.
Sun Jingmei's hype plan was arranged like this, she appeared at the hotel where Ding Li lived at night, asked the paparazzi to take relevant photos, and reported them in the newspaper the next day, and then hyped up the topic of scandal through the hired sailors.
It's just that her luck is not too good, and she actually encountered the grand event of a Chinese football team winning the world club championship.
Such a grand event, how can it be compared with a peachy scandal between men and women?
Not to mention that the scandal between Sun Jingmei and Ding Li was crushed, even the "Avenue of Stars" planned by Ding Li had to avoid its edge.
No way.
The event of the football team winning the World Club Championship was so eye-catching that the whole country, women, children, and children, were all talking about it, including all the news media, and it was also reported on the front page.
Therefore, Ding Licai decisively postponed all matters such as advertising and investment promotion for a week.
A week later.
That is, seven days after a Chinese football team won the world club championship, the variety channel of Shenhai TV announced the date of the new column "Avenue of Stars" to meet the audience.
It's also seven days.
On October 10, "Avenue of Stars" will officially meet the audience!
This news also shifted the audience's attention from the football event to Ding Li's new program "Avenue of Stars".
The reason why Shenhai TV announced such news is that on the one hand, it is to announce the day when the program is officially broadcast, and on the other hand, it is to remind those advertisers to come and negotiate advertising quickly.
Just thirty minutes after the news about the variety channel was released, Tang Youyou walked to the live broadcast of the "Avenue of Stars" program group with a smile on her face, and she said to everyone: "Let me tell you a good news, I just got the letter, several video websites have contacted the station, and they all want the exclusive broadcast authorization of the video of "Avenue of Stars", guess what price they offered?"
Although the contract signed by Ding Li with the TV station is special, many people know that whether it is "Sketch Life", "If You Are Honest, Do Not Disturb", or "Avenue of Stars" now engaged in by Shenhai TV Station, the copyrights of these programs are all in Ding Li's hands. The purchase of the copyright of the program by the website has nothing to do with the TV station, and the copyright fee generated by the purchase and sale naturally has nothing to do with the TV station.
In other words, in principle, Ding Li can change jobs with the program, even if he goes to other TV stations, he can keep the name of "Avenue of Stars" and continue to produce, but Shenhai TV cannot use the name and trademark of "Avenue of Stars" alone without Ding Li's consent.
Of course, although the copyright of the first season of "Avenue of Stars" is in Ding Li's hands, he can only take away six layers of its advertising title and other expenses, and the remaining four layers are owned by the TV station, and the expenses incurred in the program are also borne by Ding Li himself.
In other words, Shenhai TV doesn't pay a penny, it just needs to provide a platform for Ding Lixin's program, which is why the TV station agreed to sign a contract with him after studying it for a long time, because it saved too many costs!
As for the second and third phases in the future, the advertising fee will still be opened according to 46, but the cost will also be 46%.
A staff member blinked, hesitated for a moment, and reported a number, "Twenty million?"
Tang Youyou smiled and shook his head.
Seeing this, another employee boldly guessed: "Twenty-five million, no, no, thirty million?"
Tang Youyou continued to shake his head.
"Forty million?"
"Forty-one million?"
Tang Youyou said happily: "You guys, the pattern is still a little too small, there is a video website that gives an exclusive licensing fee of 50 million!"
As soon as the figure of 50 million came out, the entire live broadcast hall suddenly became quiet.
Million.
That's not a small number.
For them, it's completely astronomical.
How many people can earn that much money in a lifetime?
The production cost of "Avenue of Stars" is more than 130 million, all of which Ding Li paid for himself, and now as soon as the online copyright is sold, almost one-third of the cost will be recovered.
Don't forget.
The naming fee of the "Avenue of Stars" program has not been sold, the exclusive naming fee of "If You Are Honest, Do Not Disturb" has been sold for more than 100 million, and other miscellaneous advertising fees have been sold for tens of millions, adding up to more than 200 million.
Judging from the popularity of the program "Do Not Disturb", the advertising naming fee of "Avenue of Stars" is only high.
Three hundred million!
Four hundred million!
Those merchants must have fought for the naming fee of the "Avenue of Stars" program.
Isn't Beijing Beer popular all over the country because of its title "If You Are Honest, Do Not Disturb"?
According to market statistics, since the title of the program "If You Are Honest, Do Not Disturb", the sales of beer in Beijing have skyrocketed by 70%.
It is precisely because of the living examples that those merchants who are unprofitable and cannot afford to be early will squeeze their minds to win the naming fee of the "Avenue of Stars" program group.
In this way, Ding Li started with hundreds of millions of dollars in a single file of "Avenue of Stars", which is scary when you think about it!
The news that the online copyright of "Avenue of Stars" was sold for 50 million was intentionally released, and the people who learned the news all complained and said that they were crazy.
Shenhai TV is crazy!
The "Avenue of Stars" column group is crazy
The site that bought the exclusive premiere rights to the web is crazy!
"It's so exciting, why is it so valuable?"
"Is Walk of Fame worth the price?"
"Damn, the online copyright of "Avenue of Stars" is sold for 50 million, so how much does its exclusive title have to be sold? The key is that this thing has not yet been broadcast, and it dares to spend so much money to buy it? Am I crazy? Or is the whole world crazy? Isn't it a bit risky?"
"I think we should wait for the ratings to come out. ”
In fact, that website is gambling, in case the ratings of "Avenue of Stars" are as popular as "Do Not Disturb", they spend 50 million to buy the premiere rights, and they only make money and do not lose money. ”
"What I said is that the website just wants to seize the opportunity and gamble on Ding Li and "Avenue of Stars"!"
"Khan, this is no longer a world I can understand!"
"So we're working, and they're being the boss. ”
"Now, no matter what the ratings are, Ding Li can be said to be a great success! He has already earned himself 50 million with his skills! And looking at this, the income of "Avenue of Stars" is far more than this, it will be even higher!"
"It's making money so fast!"
"The wind doesn't blow so fast!"
The news that the online copyright of "Avenue of Stars" was sold for 50 million yuan was hotly discussed by the idle melon-eating masses for three days.
Just when the popularity of this matter was declining, another super fierce news about "Avenue of Stars" was exposed.