No matter what, Wu Minqing's matter was put down by Wu Xiaozheng.

Since there are some things that cannot be solved for the time being, it is better to ignore them, or that sentence, the boat will naturally go straight to the bridge.

However, this also made Wu Xiaozheng sigh that it is difficult to have a truly perfect life.

After meeting Wu Minqing, Wu Xiaozheng focused his attention on the soon-to-open Grandview Plaza.

This is definitely his top priority before he goes abroad.

But he had another important thing to do before he could open his business.

When they started to build Zhengjia Plaza, Shen Mo and the others were very curious about one thing.

You must know that on the fifth floor of Grandview Plaza, it is positioned as a catering world, which will bring together the most high-grade and stylish restaurants in the entire Changshi, and even some famous catering companies in other cities in China have opened chain stores here.

So here's the problem.

Since it is a dining world, does Wu Xiaozheng want to open his own restaurant here?

But if it is to be opened, there is a first branch of Wu Chef Restaurant in the provincial city of Xinfeng Building a few hundred meters away, will this form homogeneous competition?

At the beginning, Wu Xiaozheng kept it secret, he just asked Shen Mo to reserve a position of more than 300 square meters.

Obviously, more than 300 square meters is not only a little bit worse than the thousands of square meters of Chef Wu's restaurant at every turn.

When everyone asked about this, Wu Xiaozheng just said lightly: "Create a new catering brand." ”

For a long time in the future, Wu Xiaozheng ignored all other things in Grandview Plaza, and he only personally inquired about this store, including the decoration design of the store, tables, chairs and tableware, etc., all of which he handled by himself.

Now, the mystery has finally been revealed.

After the restaurant was fully renovated, the restaurant's signboard was hung up: Just see it!

The name of the petty bourgeoisie, and the design of the sign of the petty bourgeoisie.

The decoration of the store is also very bourgeois.

The dining table is a small square table of 80 cm square, covered with a white base tablecloth and a dark red diamond-shaped tablecloth.

The dining chair is also a dark red wooden backrest chair with leather in Yishui, which matches the color of the dining table.

The walls of the restaurant are decorated in dark gray, and they are decorated with some very literary decorative photo frames, as well as some wall paintings.

Dark gray, dark red, and white are the style of the whole restaurant, with a cold and provoked style.

In the store, some one-meter-high long bookcases are used to divide the entire store into irregular small pieces, and some very delicate trinkets, bonsai, etc. are placed on the bookcases, so that the whole store is divided into relatively independent small spaces.

As for the hanging lights and decorations, they are also delicate and stylish.

As soon as people walk in, they can feel the rich literary and artistic style.

Even Shen Mo couldn't help but sigh: "Such a restaurant is most suitable for young couples to eat together, at most with two children." ”

This is the effect that Wu Xiaozheng wants.

A place like Chef Wu's Restaurant is most suitable for dragging the family and calling friends to have a lively meal together.

In a place like Grandview Plaza, where every inch of land is expensive and people come and go, it is obviously not appropriate to open a big table and a large box, and it is suitable for this kind of small gathering with a little atmosphere.

Since the customer positioning of this restaurant is a small couple, a family of three or four, three or five friends, its dishes are also different from Chef Wu's restaurant, and the dishes produced here will be exquisite and forced, and even a little Chinese and Western taste.

Yes, delicate and a little forced, with a bit of petty bourgeoisie, is the positioning of this restaurant.

Today is the day when Wu Xiaozheng began to train the chefs of this restaurant.

Shen Mo, who was following him, asked a little worriedly, "Boss, are you sure that this new catering brand will be as popular as Chef Wu's Restaurant?"

Will it be as popular as Chef Wu's Restaurant?

Wu Xiaozheng is not sure.

The store was actually a challenge for him.

And the reason why he started this challenge came from a restaurant in his previous life: I am happy to foresee you.

In the previous life, "Nice to meet you" was a catering brand named after his works by star Han Han and co-founded with others, focusing on petty bourgeoisie and literature and art, and the dishes were also a combination of Chinese and Western styles.

Its first store opened in Shanghai in 2014 and it quickly became famous, with branches soon opening across the country.

Because of the petty bourgeois literary style, the dishes are also exquisite and forced, this restaurant quickly won the love of diners, when everyone eats, because the dishes are too exquisite, the name of the dish is very literary, and it feels forced, they all like to take photos and send them to Moments.

As a result, "Nice to meet you" has become a well-known internet celebrity restaurant, and in many places, diners who want to come here for a meal have to wait patiently for a long time.

It can be said that in the period from 2014 to 2016, few restaurants were more popular and famous than "Nice to meet you", and it was also praised by the industry as the most typical sample of literary restaurants.

It's a pity that this theme restaurant, which aims to go public, integrates star restaurants, Internet celebrity restaurants, and literary and artistic theme restaurants, began to have frequent problems in 2017, and many places broke out unlicensed operation, poor hygiene, rampant kitchen rats, arrears of employee wages, arrears of supplier payments and other problems, so that this former Internet celebrity restaurant began to die down.

After the problem of "Nice to meet you", it has been widely discussed in the industry.

Why did Brother Yi's once Internet celebrity and well-known catering brand go downhill so quickly?

Some people say that "Nice to meet you" is too niche, and niche things can be hot for a while, but not for a lifetime.

Some people also say that the pace of expansion of "Nice to meet you" is too fast, the management cannot keep up, and the quality of the dishes produced by the branch cannot keep up, resulting in various problems.

Some people also say that the main problem lies in the franchisee, smashing a good brand.

……

In Wu Xiaozheng's view, the problem of rapid expansion and poor management is certain, but he does not quite recognize the fact that the positioning of petty bourgeois literary and artistic fans is too niche and cannot be popular for a long time.

In his opinion, there are countless styles of catering, each of which has its long-term value, and it is impossible to say that the fire will be cold.

If it gets cold quickly after it fires, it can only be said that there is a problem with the quality.

In his previous life, the first time he ate "Nice to meet you" was in a Wanda Plaza, and after eating at that time, such a theme restaurant with a literary style once gave him an amazing feeling.

Therefore, when Grandview Plaza wanted to open his own restaurant, Wu Xiaozheng's first thought was to open a restaurant like "Nice to meet you", and he felt that this style was the most suitable for a place like Grandview Plaza.

The positioning of the two is very consistent.

"Call Ma Li, Zhuang Ningwen, and Guan Zijun over, and I'll make a big meal for you to eat. ”

Wu Xiaozheng needs guinea pigs now.