Chapter 202: It's a Win-Win
readx;? Kang Tongcheng didn't let Li Fanyu wait too long, and after he returned to Tiancheng, news came from Guangqi's side. Pen Fun Pavilion wWw. biquge。 info
After Guangqi's internal research decision, they proposed a price code - a production line, plus a sales channel.
The production line was originally scheduled, but this sales channel was specially added by Guangqi after analyzing the current situation of Zhengxin and combining its own resources.
Different from Zhengxin's online sales, Guangqi's sales channels are full of wealth. Guangqi is a group, which not only has the business of automobiles, but also in order to open up the market to the greatest extent, they are using subsidiaries to carry out acquisition and integration, and set up directly affiliated 4S stores in major cities across the country.
This is a big deal, except for a few foreign brands, the general car companies are taking the road of cooperation with the distribution company. Although there is an additional intermediate link, it can save management costs.
However, the disadvantage of this is also obvious -- whether the market is good or not is in the hands of others, and they basically have no initiative.
Some distribution companies will hold two or three brands in their hands, whether it is from the energy or from the profit consideration, can not market a certain brand at any cost. However, if you have your own sales network, you don't have these problems.
It is said that if Zhengxin hadn't upgraded the second-hand car platform to an online sales platform and sold A4. Relying only on the dozens of stores in Longsheng, the sales volume will not reach the current height in any case.
Guangqi is also aware of this.
However, it is clear that they have chosen a more conservative path, but it is also more solid.
Once this sales network is established in major cities across the country, they will form an industrial structure integrating manufacturing and sales. Although the initial cost is very large, the intermediate link of the distribution company is omitted, and it will occupy a certain advantage over other brands in terms of brand building and pricing profits.
It was precisely because Guangqi saw the weakness of Zhengxin's offline sales network that it gave such a condition that made Li Fanyu moved.
This sales channel means that after the 4S stores in Guangqi are set up across the country, the Zhengxin Audi brand can be introduced, and the points that are much lower than those of the dealership company can be collected for sales and promotion.
How low is this point?
At the beginning, it was 16% to Longsheng, but Guangqi was only 6%!
For Longsheng, Li Fanyu has been unhappy for a long time. The contract signed at the beginning was one year, and Li Fanyu was planning to stay in the second year to spread the experience point of the online sales platform, so he parted ways with them.
But the experience point is the experience point after all, and it can't be compared with the 4S store. So now this condition of Guangqi has really scratched Li Fanyu's itch.
After discussing with An Ning, he summoned the management of Zhengxin to discuss this matter.
After some analysis, almost all of them agreed that this cooperation was a good deal.
As a result, the cooperation between Zhengxin and Guangqi, the south and north car companies, was finalized.
To this end, An Ning and Huang Qi took two lawyers from the company's legal department to Guangzhou directly. After four days of negotiations, the scope of cooperation and the specific content of the agreement were finally agreed.
Approaching the end of the year, the news that Zhengxin and Guangqi have joined forces to cooperate at the technical level has once again attracted the attention and heated discussions in the industry.
Although out of secrecy, neither Guangqi nor Zhengxin mentioned the in-depth cooperation of the sales network. But just changing the production line with platform technology is enough to make the outside world's eyes hot.
In the face of the cooperation between the two rising car companies in the north and south of China, all parties have different views and opinions.
China is naturally happy to see these two enterprises become close, and various speculations about the development direction of the two enterprises in the future have come into being. Some domestic media even used words like "handshake of the century" to describe this cooperation.
Some foreign brands feel a little subtle.
Zhengxin can already export technology! Guangqi is no longer satisfied with the SUV market!
Are China's car companies beating up this year? These two goods are put together, and they are definitely going to make trouble!
As a result, some scattered car critics and self-media also made three or two sour sentences about this cooperation, questioning the technology of the Zhengxin platform, and singing about Guangqi's eagerness to enter the car field.
But for this cooperation, both Guangqi and Zhengxin are quite satisfied.
Both sides got what they wanted, and each other's conditions were within their acceptable range.
It's a win-win.
In the past few days of negotiations in Guangqi, the team led by An Ning and Kang Tongcheng was carried out, and it was a veritable deputy to deputy.
Li Fanyu and Xue Yaoguo were not present.
But at the end of the signing ceremony, Kang Tongcheng, on behalf of Xue Yaoguo, chairman of the group, entrusted An Ning to give Li Fanyu a gift.
After An Ning returned to Heavenly City, he handed over the things to Li Fanyu.
When he opened it, he found that it was actually a large picture that had been framed, and it was written in Ou Kai -- Young and promising.
The payment is carried in a flowing Huaisu body;
The penmanship of these words is rigorous, and the structure is dangerous, which has won the charm of Ouyang Xun.
But obviously Li Fanyu doesn't know calligraphy, and after reading it for a long time, he only feels that the writing is good-looking. I don't know what words to use to compliment.
After holding it for a long time, the goods held back a sentence: "Hey, this word is written...... Much better than me. ”
An Ning sneered, she had learned Li Fanyu's handwriting. It's not ugly, but it's definitely not pretty. So she teased: "Come and don't be rude, if someone gives you a gift, do you have to pay a tribute?"
Li Fanyu pondered for a while, and wondered: "Sister, I'm not good at writing......"
I haven't seen him for a few days, and An Ning has long missed this enemy. Seeing that he looked dumbfounded, he leaned over, and the little bird said like a human: "Then don't send words, and don't send too valuable things, just show your attention to the other party." ”
Li Fanyu smiled bitterly and said, "Then what do you send, is it difficult to send a bouquet of flowers over?"
Oh, yes, flowers!
Li Fan is so big that he hasn't sent anything a few times, so he really doesn't have much experience in this area. But the alloy rose used by the pillar to pick up girls at the beginning made him deeply impressed.
Since that almighty third brother printer can make flowers...... It must not be difficult to type a few words!
After making up his mind, he slapped his thigh: "I'll just send him a word!" Sister, what should I say if I praise people for having the ability to govern the company well, and if they have eloquence, they should roughly say it?"
An Ning hummed lightly, "It's okay to be eloquent, and it's okay to be good at governance and ability." You don't really want to write, do you? Just your two strokes... Can you handle it......"
"It's so sad, you actually doubt my strength" Li Fanyu heard her say this, and immediately made a heartbroken look, but then stretched out his claws and pounced, "Look how I clean you up!"
"Ahh (To be continued.) )