Chapter 271: Go Crazy, Women!
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In the original plan, as long as you spend more than 10,000 yuan in the store on the first day of opening of the whispering light luxury experience stores around the world, you can become a VIP member user. 【】
But now with the help of ten limited-edition TTs, Zhou Qingyu and Isha had to re-plan. Not only did the discount that was originally used to attract popularity be canceled, but the consumption limit of VIP was directly increased by five times, becoming 50,000 yuan.
There is no way, although Li Fanyu insists on not asking for money, saying that it is to repay the favor. But these ten TTs also have a cost, and if they are included in the cost, it is more than four million yuan.
The giveaways are too powerful and too attractive, so the standards have to be raised.
You don't see, the official website of whispering light luxury, which had little traffic before, issued by United Zhengxin, issued the news that ten VIP members were selected on the first day of opening and given away a limited edition TT was announced, and the traffic rose rapidly, and it has reached the previous fifteen or sixteen times!
Why are consumers so motivated?
Here, in fact, there is a question of probability......
Zhengxin Audi TT hardtop version, after the first batch of 1,000 taels was quickly sold, there is still a huge gap and demand in the market. Those who didn't buy as they wished, rushed to send out advertisements asking for cars.
It is said that rare colors of TT, such as the body color of charm orange or emerald, have been fried to more than 600,000 yuan in just one week.
That is to say, if a car owner spends 450,000 yuan to buy a rare color TT in Zhengxin. Just a week later, the car increased in value by 150,000 to 200,000. The value-added rate has reached more than 30 percent......
This... It is much hotter and more stable than today's stock market.
And now, as long as the first day of the brand's launch, it will become the top 1,000 VIP customers of whispering light luxury. There is a 1 in 1,000 chance or 1 percent chance of getting a TT with a current market price of 600,000.
That's a big probability!
Moreover, as stated in the announcement on Zhengxin's official website, this batch of ten TT cars is a commemorative edition specially made by Li Fanyu and Zhou Qingyu to celebrate the launch of the Qingyu light luxury brand.
Then its value is likely to be much higher than the current market price.
As for how much more... Then it depends on the possessiveness and buying desire of the local tyrants and rich women.
So... What does the so-called commemorative version of TT look like?
In fact, it wasn't until the smoke screen bomb and the ultimate move were released together that Zhou Qingyu dared to go to Tiancheng, and he had just studied the design of the commemorative version with Li Fanyu.
When it comes to designing luxury goods, Zhou Qingyu is definitely an expert.
debuted in her teens, and after so many years of modeling career, it is no exaggeration to say that fashion has infiltrated her bones.
But when it comes to designing cars, she's really new to it.
Fortunately, this design is different from the other design, and it does not need to start with the shape and layout of the vehicle.
As a commemorative model, all Zhou Qingyu and Li Fanyu have to do is to make a batch of brand elements with unique spraying and integrating light language and luxury into the subtleties.
If you want to fool yourself with this job, Li Fanyu can do it in one day.
However, in order to be responsible for consumers and VIP members, Zhou Qingyu does not intend to fool the past. Although she doesn't understand this aspect, the design has always been the same. To put it bluntly, whether it is luxury goods, accessories or clothing, shoes and hats, or cars. For this kind of commercial and experiential product, design is just the process of integrating beauty into the product.
Zhou Qingyu combined some of his own ideas, and asked some designers in the United States to learn from friends, plus there was a Li Fanyu by his side... It really didn't take much effort to make his own plan.
Because Zhonghua has very strict restrictions on vehicle modification, in the appearance part, the changes to the commemorative version of TT are actually not big.
But not big doesn't mean conformism.
In order to show the brand of light and luxury, she made about 15% of the spraying area of the whole vehicle at the front and rear of the car, which changed the overall style of TT.
With the design concept of "lines determine beauty", just a few lines outlined at the front and waistline of the car have raised the original coquettish style of TT to a higher level, making it more and more fashionable and dynamic.
Although the regulations expressly prohibit the obscuring and alteration of the logo, it does not stipulate that decorative markings may not be added to the front and rear of the car.
As a result, when the chrome logo of the whispering luxury brand appeared at the rear of the TT car in an excellent position and layout, the whole car seemed to be a horse with a family crest printed on its buttocks.
However, these are secondary.
The biggest change in this commemorative edition of TT is the interior, which was very simple and full of minimalist extremes. After some changes by Zhou Qingyu, not only the seat part has been changed to almost the same cool style as the main luggage of the season. Moreover, the mellow console like a girl's steamed bun has been decorated and optimized without affecting the operation and man-machine efficiency.
Even the most ordinary gear levers and cigarette lighters have been embellished and carved by Zhou Qingyu, who pursues perfection.
Now, no matter how you look at it, the interior of the commemorative version of the TT looks like a tall B.
When she took the paint and interior optimization scheme and put it from the drawings into practical renderings. Even Li Fanyu, a guy who has seen and heard in two time and space, and has seen all kinds of car modifications, has to nod his head again and again.
"Really nice, especially the interior. Although the overall style changes because of your design, it does not affect the harmony of the overall style at all. It looks so much more beautiful than the prototype, and you can't be a car interior designer. ”
Li Fanyu cocked his thumb and praised it repeatedly.
Zhou pursed his lips and laughed softly, "If others say that, I can still take it as a compliment." But I dare not accept it when it comes out of your mouth. ”
"How do you say that?" Li Fan said foolishly.
"I'm playing according to your design foundation, no matter how good the design is, it is also your foundation. ”
Forehead...
Looking at Zhou Qingyu's serious face, Li Fanyu didn't know for a while whether this was her sincere compliment or a polite appearance on the surface. But the design of TT is not designed by itself in the final analysis. It's plagiarism... Yes, it's a matter of stealing and crossing circles, how can it be said to be stealing?
So he only played haha and started to help Zhou Qingyu complete the renderings.
The painting of the car is very easy, as long as there is a plan, it can be completed quickly through various painting techniques.
However, the change of the interior part is quite troublesome, because it is carried out according to the design concept of light luxury, so this link can only be handed over to the foundry for hand-making.
Fortunately, the domestic luggage and leather industry has been quite developed, and there are many such factories in Tiancheng. But Zhou Qingyu couldn't rest assured, regardless of Isa's busy dog, he still went to the factory to follow up and guide.
Finally, after two days. Ten Whispering Light Luxury Commemorative Edition TT was completed.
Ten whispering light luxury experience stores located in the bustling business districts of first-tier cities across the country have also officially ushered in the opportunity to open.
At 9 o'clock in the morning, customers who had been waiting for a long time, or came to whisper light luxury products, or rushed to try their luck to draw a commemorative version of TT, poured into the experience store.
When the red silk in the center of the store was pulled up a few meters long, revealing the "roughly the same, but different everywhere" commemorative version of the Whispering Light Luxury TT that had been brought into the mall by unknown means.
The women in the shop suddenly fell into madness. (To be continued.) Mobile phone users, please browse and read, a better reading experience.