readx;? Genius One Second Remember, for you to provide a wonderful novel to read. Pen "Fun" Pavilion www.biquge.info

Zhou whispered that in the business sector, he was still a half-ass.

When it came to creating a whispering luxury, she really didn't think about it. At least, there is no thorough understanding of China's domestic consumption habits.

At present, there is a big problem with the pricing of light luxury products. Take the luggage as an example, the price of light luxury is initially set at 2,000-3,000 yuan.

Compared with the first-line ones such as Gucci and Prada, the workmanship is almost several times cheaper. This kind of workmanship and pricing is not unaffordable.

But the question is, what do people who buy luxury goods care about more?

That's right... Face!

The mentality of these local tyrants in China still doesn't understand... They would rather spend 5,000 yuan to buy a Prada with the worst workmanship and style than to spend 3,000 yuan to buy a light luxury brand product with the best workmanship and style.

It may be too absolute, but that's certainly the truth.

The Chinese people, in the context of rapid development in the past decade, have been full of impetuousness.

Especially in the consumption of women's cosmetics and accessories, the consumption concept of choosing phoenix tails rather than chicken heads is universal.

To give the simplest reason, if it weren't for the luxury positioning that Zhengxin Audi has always relied on, the launch of TT would never have achieved such a hot result even in terms of limited and precise advertising.

After Li Kai did a comprehensive analysis, he found Li Fanyu and reported his thoughts.

In response to this analysis, Li Fanyu quite agreed.

While there are problems with Zhou's pricing strategy, there is no point in discussing these at this point. 【】

Zeng Guofan said that the future will not be welcomed, the present will not be mixed, and the past will not be remembered.

According to Li Fanyu's understanding, it means that there is no happening, and we should not worry too much about it, and we should not expect too much. What is going on, cherish and work hard. Things that have passed, whether right or wrong, do not forget.

The so-called living in the present and doing the things in the present is this principle.

When Li Fanyu read this sentence in Zeng Guofan's family motto in the reading hall in his freshman year, he felt that what he said made sense, and he had always kept it in his heart for so many years.

Listening to Li Kai's repeated entanglement in the pricing strategy of whispering light luxury, he waved his hand and told him this sentence again.

In the past two days, he has actually drilled the tip of the horns, and he has repeatedly struggled with the mistake of the limited strategy, so these words are not only for Li Kai, but also for himself.

The past is in the past, and there is no point in dwelling on right and wrong.

Promote the brand, and when the opening of ten major cities across the country next month, the key is to shoot out the first shot of light luxury.

Li Kai has always thought that Li Fanyu has come to this point by relying on his genius car design ability, and now after listening to the president's casual relief, he feels that under the halo of genius, Li Fanyu also has a big picture.

He nodded, combed through the current bits and pieces again, and then proposed, "President...... Otherwise, I'll start with the product positioning and re-plan for the whispering light luxury?"

Li Fanyu shook his head, "It's too late." Now that she's already publicizing it, it's impossible to make drastic changes. ”

"What then?"

Li Fanyu didn't have an idea for a while.

Although he didn't promise to help Zhou Qingyu with a big package, he rushed back from the United States thousands of miles away, and he didn't ask for a penny for advertising and endorsement, but he wanted to take the opportunity of TT to promote his brand, and now the effect doesn't look very good.

When he thought of this, he felt a little sad in his heart.

The super production line was inconvenient for Li Kai to see, so at this time he borrowed Pan Qiang's office.

After pacing back and forth in front of his desk twice, a little inspiration suddenly occurred to him. Li Kai was about to speak, but he was stopped by him with a gesture.

……

Luxury... Customer acceptance...

Pregnant!

There is a similarity between luxury and a car in one way! Customers don't have to feel the specific good or bad of a brand.

Yes, the current market is not optimistic about the positioning of light talk and light luxury. But this does not mean that the products of light language and light luxury are not good, what Zhou Qingyu lacks now is just an opportunity to open up the market.

TT has opened up the market, and even, because of the limited sales, it has turned away some customers, resulting in a huge market gap.

Why not... Use this to bring a wave of rhythm to whispering and light luxury?

Li Fanyu thought about it in his heart, and after sorting out his thoughts, he told Li Kai his thoughts.

After Li Kai listened, his thumb immediately cocked, and it almost didn't fit into Li Fanyu's nostrils.

"President, I think this is a matter of urgency! I just need to coordinate with Miss Zhou and our online sales platform. ”

Li Fanyu nodded, "Well, the coordination will be left to you." I'll communicate over there. ”

The two agreed on the division of labor, and immediately began to implement it.

Zhou Qingyu was in Hangzhou at this time, and after a day's propaganda work, she returned to the hotel exhausted.

Even in winter, the temperature in Hangzhou remains above zero ten degrees. It's just that it has been raining lightly all day today, and it feels a little wet and cold.

She took her high heels and walked to the huge floor-to-ceiling window of the hotel suite, looking at the yellow leaves falling on the street under her feet, and her heart felt sour.

Myself... Are you too tired of making yourself?

Maybe you shouldn't work so much, find a good man to marry, and be a little woman with peace of mind?

I thought that with her fame, she would be extremely open in business, but the feedback she received from the fashion industry and the market in the past few days on light talk and light luxury made her feel extremely lost.

Now looking at the depressed scenery outside the window, her heart is even more uncomfortable.

It was at this time that Li Fanyu's phone called.

She put her shoes down and sat down in front of the floor-to-ceiling window. Leaning against the window, she picked up the phone, "Boss Li, are you so free to think of me?"

"Hey, you're saying this, like when did I forget about you, yes?

Before Li Fanyu could finish speaking, he was interrupted by her: "Please don't ask,"

Li Fanyu on the other side of the phone knew that this was not going well, so he didn't talk about it anymore. Feeling the helplessness between her words, he went directly to the topic and told him the plan he had agreed with Li Kai.

After listening to Zhou Qingyu, his half-squinted eyes finally opened, and he released a beautiful gaze that seemed to be a Buddha's charm, and said in surprise: "Thank you so much!"

Li Fanyu on the other side of the phone snorted, "Thank you, even if I return your favor." In that case, I'll arrange it first. ”

Zhou Qingyu stood up holding on to the window, things had taken a turn for the better, and his originally sore ankles felt much better.

The next day, on the online sales page of Zhengxin Audi TT, a new announcement about TT was released on the sold-out announcement.

"Warmly celebrate the first day of next month, TT spokesperson, international supermodel Zhou Qingyu's own brand "Whispering Light Luxury" was created in China. ”

"Our company has specially launched ten sets of "Whispering Light Luxury" brand customized version of TT, this batch of models is not for public sale, on the first day of the opening of "Whispering Light Luxury" on the first day of next month, ten lucky winners will be drawn from the top 1,000 brand VIP members for free. ”

For more information, please pay attention to the only official website of "Whispering Light Luxury". ”

……

Gu Xiaoxiao, who received a blow of 10,000 tons from the circle of friends, posted TT in the circle of friends when a certain slut was fine, and she had already bid farewell to WeChat for three days.

At the moment, she is bored scrolling through Weibo.

Flipping through it, a push appeared at the top of the homepage.

Zhengxin Auto United Whispering Light Luxury will draw lucky customers among the first 1,000 VIP members of Whispering Light Luxury on the first day of next month. It will be given free to the commemorative version of Whispering Light Luxury tt jointly designed and created by Zhou Qingyu and Li Fanyu, President of Zhengxin!

Gu Xiaoxiao bounced up from the sofa all of a sudden, "I'll rub it! Theoretically, the baby has another chance!" (To be continued.) Mobile phone users, please browse and read, a better reading experience.