July 7 is the day of the start of the national college entrance examination.

On this day, Wu Xiaozheng arrived in the provincial capital and appeared at the first branch of Wu Chef Restaurant in Xinfeng Plaza.

Xiong Guoping, Guan Zijun, Shen Mo and others have been waiting here for a long time.

As soon as Wu Xiaozheng arrived, Xiong Guoping couldn't wait to ask: "Xiaozheng, tell me quickly, when will it open here, and how will the opening ceremony be held?"

It was impossible for him not to be anxious.

As early as two days ago, Shen Mo took the whole class of the first branch of the provincial capital who interned in the Xiangshui flagship store back to the provincial capital and began to prepare for the opening here.

From the silent mouth, Xiong Guoping has learned that because of the closure of Xiangshui Hotel, the daily income of Chef Wu's Xiangshui flagship store has been close to 30,000 yuan, and the net profit is more than half.

Very terrifying earning power.

Therefore, Xiong Guoping desperately hopes that the first branch of the provincial capital will also have a good start, he does not expect a daily income of 30,000, as long as the daily turnover is 15,000, he can laugh and blossom.

You must know that the first branch of the provincial capital invested a total of 1 million yuan, of which he invested 300,000 yuan, accounting for 30% of the shares.

Xiong Guoping calculated, the daily sales of 15,000 yuan is 450,000 yuan a month, and the profit is 40-50%, so it is 200,000 yuan, then he can share 60,000 profits a month, and his investment can be recovered in 5 months, and the next step is to make a steady profit.

With such a good thing, how could he not hope that this store would open soon!

Wu Xiaozheng replied: "Let's start business on the 10th, how about the opening ceremony?"

Xiong Guoping was taken aback.

Opens on the 10th?

He remembered that the flagship store in Xiangshui, from the staff in place, to the opening, but it took a whole month, and in the second half of the month, Wu Xiaozheng made a free tasting coupon trick, which led to a booming business on the opening day.

Could it be that the hunger marketing he talked about is not being done here?

It seems that this should be the case now, otherwise it will only be more than two days from now to the 10th, and there will definitely not be enough time to engage in hunger marketing.

Also, the opening ceremony is not going to be held?

Xiong Guoping also wants to make a big scene on the opening day, with a group of friends and partners.

But he thought about it, and it would be okay not to hold the opening ceremony here.

If he really wants to do it, not only will he not be able to get the effect on Xiangshui's side, but he will also have to owe him a lot of favors.

"Then how do you want to play?" Xiong Guoping asked curiously.

He knew that according to Wu Xiaozheng's character, he would not be able to fight an unprepared battle.

"Let's have a heartbeat. Wu Xiaozheng replied with a smile.

Xiong Guoping suddenly felt his heart beat faster.

But he still asked curiously, "How to play?"

Wu Xiaozheng began to talk about his opening marketing plan.

"From the 10th, Chef Wu's Restaurant will provide 100 free dining places per meal, and the rest of the diners will implement a tiered discount plan. ”

"What do you mean by ladder discount?" Xiong Guoping asked impatiently.

Wu Xiaozheng replied: "On the 10th, there will be two discounts, three discounts on the 11th, four discounts on the 14th, and so on, until the original price is restored on the 18th. ”

Xiong Guoping suddenly realized.

It turns out that this is called a ladder discount, and it does sound like the price is climbing the stairs.

But is this kind of marketing plan feasible, and can it help the hotel to promote it?

He began to think about it.

It seems to have a little effect.

First of all, according to the psychology of Chinese people who like to take advantage of small advantages, it is estimated that there will be many people who come to line up early in the morning for the 100 free dining places every day, and if there is no limit, I am afraid that the queue will be able to line up to the Xiangjiang River.

Secondly, that discount price is also attractive.

Xiong Guoping decided to ask for clarity and then analyze the feasibility of this plan holistically.

He asked the first question first: "If we fold it in two, will we lose money?"

"If we get two folds, we can barely recover the cost of our ingredients, but with the free places, we will definitely lose money. When it comes to three folds, plus the free places, it should be barely equal, and if there are many people, you can even make a small profit. ”

Xiong Guoping asked the second question: "If it's free, it will definitely be attractive to everyone, but can the discount price be attractive to people?"

"If it's three to four folds, it's equivalent to the cost of fast food at work, but it will definitely taste ten or eight times better. Five to six percent off is equivalent to the price of food stalls, but it will taste five or six times better, do you think this discount is attractive to people in this area?"

Xiong Guoping thought about it seriously.

Xinfeng Plaza, where the restaurant is located, is the center of the famous May Day business district in Changshi, and the people who appear in this area are basically high-income people in Changshi, either white-collar office workers or businessmen.

According to the consumption grade of Chef Wu's restaurant, if you don't drink water, the per capita consumption is about 10 yuan, and once you drink water, I am afraid that the per capita consumption will be more than 15 yuan, which is a high-end consumption.

According to this algorithm, ordinary salarymen, at a price of 2-4 discounts, it is no problem to eat three or five meals in a row, but if it takes a long time, it will definitely not be able to afford it.

For high-paid people, if you are five or six discounts, it is no problem to come and eat for a few days in a row, but it is still impossible to eat every day.

Once the original price is restored, it will not be a problem for wealthy businessmen and people who spend public money, but for ordinary people or high-income people, they can only come to fight occasionally.

Xiong Guoping realized the beauty of this ladder discount promotion method, and the further he went, the more he would keep the customers who met the grade of Chef Wu's restaurant.

And for those who enjoy free meals and low-price discounts, their role is to help Chef Wu play a role in publicity and word-of-mouth inheritance.

Then, the key point is still on the free places.

"Is there a limit to the number of free places to be offered?"

"Of course, the first condition is that they must be staff members in Changshi, and they must register with their work certificates and identity certificates. ”

Wu Xiaozheng knows the power of the grocery shopping aunts.

This kind of good thing of having food without money, if there is no restriction at all, it is guaranteed that the grocery shopping aunts in the entire Changshi will come here early in the morning to line up.

This is not what Wu Xiaozheng wants, because these grocery shopping aunts are not the target customers of Chef Wu's restaurant, and their word-of-mouth inheritance is of little significance to the promotion of Chef Wu's restaurant.

"The second condition is limited to one per person. ”

Wu Xiaozheng calculated, two meals in the middle and evening, 200 free places per day, and an 8-day discount period, a total of 1,600 free places.

The role of the free quota is to let them help Chef Wu Restaurant increase its popularity, and on the other hand, it needs to play a role in word-of-mouth inheritance after they taste it.

In this case, the more beneficiaries of the free quota the better.

Xiong Guoping was thinking at this time, this is really a heart-beating opening plan, and it is estimated that as the discount price gets higher and higher, diners will eat more and more heartbeat.

Xiong Guoping could not estimate the effect of this plan, but he could not oppose it, because he could not come up with a feasible plan for opening the business.

Then it's a matter of implementation details.