The devil is in the details.

Wu Xiaozheng is naturally confident in the ladder discount promotion plan he proposed.

For the marketing plan for the opening of the restaurant, Wu Xiaozheng can come up with no less than 20 different effective plans.

The "hunger marketing method" of the previous Xiangshui flagship store was one of them, but that kind of plan is more suitable for small and medium-sized cities with clear consumption levels and more concentrated target customers.

And the kind of ladder discount promotion plan he proposed today is more suitable here.

This kind of plan, which has been tried countless times in later generations, is a very effective marketing method in places with dense crowds and high consumption levels in big cities.

The principle is to take advantage of the appetite of diners.

In fact, for a high-end restaurant, as long as its environment is elegant, the service is in place, the dishes are excellent, and the cost performance is high, it is a matter of time before it becomes popular, and the purpose of marketing is only to shorten this time.

The plan is determined, and the next step is the specific implementation details, and Wu Xiaozheng needs to convey the essence of this plan.

He stood up, ready to start from the outside, and visit the first branch of Chef Wu's restaurant in the provincial city again, which was ready to open.

Xinfeng Building is a 22-storey Wangjiang high-end office building.

The first floor of it is the street-facing shops, which are divided into brand stores, mainly clothing, luxury goods, etc.

The second floor is Chef Wu's restaurant, but on the first floor there is a place for Chef Wu to go upstairs, and during the renovation, Chef Wu made a wide reception hall and stairs upstairs here, as well as an elevator up and down, which is very convenient to enter and exit.

And the big neon sign of Chef Wu's restaurant is directly above this entrance and exit hall.

From the third to the seventeenth floors of Xinfeng Building, most of which are office buildings for rent and sale, are basically sold out now.

The 18th to 22nd floors are high-end residences, which are now basically sold out.

The first branch of the provincial capital is located in such a place, and Wu Xiaozheng is really not worried about the fire.

Not to mention anything else, the enterprises in these office buildings of Xinfeng Building, as well as the residents on the top floor, are definitely the most suitable potential customers of Chef Wu's Restaurant, and they all have the ability to consume at Chef Wu's Restaurant.

The most convenient place is that the entrance and exit of the upper floors of this building are not far from the reception hall of Chef Wu's restaurant.

Not only that, but in the area around Xinfeng Building alone, there are many, many office buildings like this.

If it can't be popular in such a place, don't mix it up in the future!

Thinking so, Wu Xiaozheng began to walk up from the reception hall.

The decoration of Chef Wu's restaurant is still very distinctive.

The decoration style of the first branch of the provincial capital is in the same vein as the Xiangshui flagship store, and the overall style is high-end and restrained, giving people a very comfortable feeling when they walk in.

From the moment you enter the hall, there are some beautifully photographed photo frames of Chef Wu's signature dishes on the wall, walking upstairs from the reception hall all the way, looking at it makes the mouth water, which arouses people's appetite.

Upstairs, on the right hand side is the restaurant hall of more than 400 square meters, which has a total of 300 standard seats, and if necessary, the middle can be divided into several independent areas with a screen.

On the left-hand side of the upstairs, on the left is a small hall of about 200 square meters, and the rest is a private room.

The kitchen is located in the center behind the staircase, connecting the left and right sides, and can serve the lobby, small hall and private rooms at the same time.

This layout is still very reasonable.

In terms of the number of seats, there are 300 standard seats in the hall, 150 in the small hall, and 150 in the box, and the first branch of the provincial capital has a total of 600 standard seats, which is slightly more than the Xiangshui flagship store, and the layout is a little more compact.

It's a must.

After all, the cost of housing prices in the provincial capital is much higher than that of Xiangshui, so not only is the layout more compact, but even the price of vegetables is about 20% higher than that of Xiangshui.

After a careful visit and inspection, Wu Xiaozheng began to arrange the specific work of the opening marketing plan.

First of all, the leaflets must be printed and distributed in batches as soon as possible.

Even in later generations, flyers were a very effective way to promote the restaurant, because in the early stage, before the popularity of the restaurant was hit, its coverage was very limited, basically limited to one or two kilometers around the restaurant.

Flyers don't need to be sent too far, high-end office buildings within a few hundred meters around Xinfeng Building are enough, as long as the quality of the restaurant is excellent, the reputation will be slowly passed on.

The flyer doesn't have to be too complicated, a black and white printed A4 paper size sheet is enough, because it is mainly an introduction to the restaurant and the opening promotion discount plan, which is enough for everyone to understand at a glance.

Don't worry about the people who take the flyers.

There are so many beautiful waiters in the hotel, sending them out during the rush hour, wearing beautiful uniforms to each intersection for a stop, it is a beautiful scenery, don't worry about no one asking for flyers.

Flyers are necessary, and the leaflets for opening publicity can also be sent by Xiong Guoping to his customers and friends, so that on the day of the opening, there will be people seated in the box.

Also, Wu Xiaozheng felt that Hall Chief Yu could also take advantage of it.

The next step is the layout of the store.

Since you want to carry out promotion, at least one thing is that after the customer approaches, you can quickly and obviously understand the main content and rules of the promotion plan.

Wu Xiaozheng implemented the entire plan little by little.

Xiong Guoping couldn't help but ask: "Xiaozheng, what do you think will be the effect of opening after the implementation of this plan?"

Wu Xiaozheng blurted out: "If I'm not mistaken, the attendance rate on the first day of opening will reach more than sixty percent, and it will get higher and higher in the future." ”

"So good?"

Regarding Wu Xiaozheng's prediction, Xiong Guoping couldn't believe it.

Because of the huge investment, he has made predictions about the hotel's income.

According to the number of meals in the first branch of Chef Wu's restaurant, as well as the per capita consumption of the Xiangshui flagship store, it will stabilize normally, as long as the occupancy rate of the hotel reaches more than 60%, the monthly revenue will reach 40 to 450,000 yuan, so as to ensure that the investment can be recovered in about four to five months.

According to Wu Xiaozheng's current statement, if the attendance rate can reach 60% at the beginning and get better and better, wouldn't it be unexpected that the store's monthly revenue will exceed 500,000?

In this way, won't your investment be recouped in three or four months?

That's a little bit of money, isn't it?

"Let's wait and see!" Wu Xiaozheng said confidently.

For Wu Xiaozheng, this is the first shot of his restaurant career in the provincial capital.

If he came to the provincial capital in person and the first shot could not be fired, then he would be in vain.