Li Fan was so stupid that he really wanted to slap the table. Pen & Fun & Pavilion www.biquge.info

These articles and reviews taken from the evening are scattered, but they cover almost all Chinese-made models on the market. From the selling price, value preservation, appearance, interior power, etc., there are targeted blacks.

What is puzzling is that, unlike the previous car black car spray, this time it is only one-sided to belittle most of the models in the Chinese market, but there is no targeted promotion of a certain brand.

What makes people angry is that these trolls still have these problems.

The Chinese-made cars on the market today are indeed not very rigorous in technology. There is generally no foundation and no perfect manufacturing management standards, and some companies are rushing to make quick money, so many links are not good enough.

Because the manufacturing platform and assembly components of the new brand are supplied by Zhengxin, Zhengxin has also suffered from the defeat of these car companies.

These negative remarks are very clever to avoid Zhengxin's products and start from the supply chain, which really hacks the entire Chinese automotive industry.

The information is very complicated, Li Fanyu took a cursory look at it, according to these trolls' theory, the car made with the Zhengxin platform and parts assembly is not good, which means that the platform and parts are not good. And the parts and platforms produced by Zhengxin are not good, which means that Zhengxin's cars are not good.

This pot, Li Fanyu really can't carry it!

The automotive industry is a comprehensive manufacturing industry, and there are so many aspects involved.

It's not simply a matter of which link is done well, and the car that is made is good. But what is certain is that there is a link that is not done well, and there must be something wrong with the car that is made.

Although Li Fanyu made some money in this round of car-making boom, he also circled money with a conscience.

The PQ platform is a bit older. However, when getting this platform out, Li Fanyu took into account that the technology of this platform is relatively perfect, and the difficulty of operation is relatively low, which is in line with the production situation of these domestic car companies.

After the new standards of the industrial park are implemented, nothing else dares to guarantee, but the quality of the spare parts supplied by the park to various car companies, Li Fanyu dares to pat his chest.

The examples cited in these negative remarks, Li Fan Yuzai carefully read them, and the products in these examples do have a lot of rough spots, but according to his experience, most of them are concentrated in the assembly process.

Automobile production is like this, and if the assembly process is not accurate and rigorous enough, problems will arise. The external manifestation is the unevenness of the paint surface and the excessive gap between the sheet metal. The internal manifestation is all kinds of inexplicable abnormal noises, as well as the problem of coordination between the various assemblies.

But does this have a hairy relationship with Zhengxin?

And those who have the experience to point out these problems will definitely not fail to understand this truth. Therefore, from this point of view, this round of the car black water army is obviously rushing to open the map cannon -- aimed at the entire Chinese automobile manufacturing industry.

Thinking of the recent change in the tax rate policy and the chaos in the automobile market, it is self-evident who is the driving force behind it.

And in order to open the map cannon, he tried his best to snare the "crime" and bring the righteous letter with him, which is very hateful.

It is very difficult for an enterprise to establish a good reputation, and it is necessary to be strict with oneself at all times, do a good job in one's own quality control and service, and only after a long period of accumulation can customers be satisfied, so as to make one's own golden signboard in the market.

After nearly a year of development, Zhengxin has a certain foundation, and there is still a little resistance to this kind of negative remarks. But over time, it will definitely have an impact. The company is growing too fast and has been established for too short a time. Just like a small tree, even if it grows luxuriantly, the roots in the soil are still shallow.

And to say that Zhengxin is a small tree, those national brands that have just emerged can only be said to be seedlings. The negative word-of-mouth generated during this time period may accompany a brand for a long time. In the development stage, it is not recognized by the public, and the chances of hitting the street are too great.

So the stuffy stick of this round of the black army is really accurate.

"That's not going to work. Li Fanyu put down the information in his hand with a solemn face and muttered to himself.

It is said that the embankment of a thousand miles is destroyed in an anthill. But now such a huge public opinion attack, is it not as simple as an anthill?

He put down the information and asked Xu Lei, the head of Zhengxin's public relations department, "What measures have you taken in response to this situation?"

Xu Lei replied with a solemn face: "According to past experience, we refuted the rumors on the cooperation platform for the first time. It shows the honors won by the company in the production process, as well as the status of the production line and the production process. ”

"How's it going?"

"Well, how to put it. It can be said that the masterminds behind this round of negative public opinion are very cunning, and they have amplified and hyped up the current problems and shortcomings of all car companies. And the scale is much larger than before, and the duration does not seem to be very short. Our measures have had some effect so far, but we still can't suppress the negative rhetoric. Therefore, our public relations department is considering the introduction of a water army and increasing its efforts in the scale of public opinion. ”

Li Fan shook his head after hearing this.

Zhengxin has never used such a thing as a water army. Only the reputation of consumers and potential consumers is real and effective, although the employment of these so-called "five Mao parties" can correct public opinion for a while, but the matter of the water army itself is not very glorious. is obviously brushed, if you use the same opponent to fight back, it will give the truth to those who have a heart.

Li Fanyu crossed the fingers of his hands together, put them on his chin and thought for a moment, then looked up at Xu Lei, "There are only thousands of miles to be a thief, and there are no thousands of miles to prevent thieves, and to solve the root cause of the problem." Let's not talk about other car companies, what is their main direction of attack now?"

Xu Lei paused and said: "It's nothing more than that our technology is not systematic enough, and the production structure is scattered. And ......"

"Don't ramble, just say if you have a problem. ”

"And the positioning of our main products is also the main attack direction of these negative remarks. ”

"Positioning?"

"Yes, according to these car blacks, the company's products are the least cost-effective models of China Automobile. Without the accumulation of experience and technology in important automobile events, and there are no products that can represent the top level of the industry, the 'luxury' positioning of A4 and A6 is to force the premium ability of the brand to increase its own face. ”

Scold!

Li Fanyu sneered.

I have to say that the car black dispatched this time is really a bit of a car, and he actually talked about the unusual direction of the product.

The accumulation of experience in automobile racing is not an overnight problem, but through this incident, Li Fan also secretly has a plan. Zhengxin is indeed a little too simple now, to establish a brand team, to participate in well-known car competitions is the way that every well-known car company should take.

I'll take care of this later.

A product that represents the best in the industry?

Is this a matter for the master?