During the May Day Golden Week and the Guangzhou Auto Show, Toyota, Honda, and Nissan, the three major Japanese car companies, all withdrew from the replacement models of the current best-selling products in China. The pen "Fun" Pavilion www.biquge.info just like the blowout of China's new cars, the entire Japanese car companies seem to be keeping a close eye on the A-class car market.

The first echelon of Toyota's new generation Corolla, Honda's Civic, that is, the famous Civic, and Nissan Sylphy were all unveiled at the auto show.

The second echelon was led by Mazda, which changed its name to Xingchen and officially launched it in the Chinese market for the first time. Isuzu, which is facing a financial crisis, announced that it would build a factory in China and unveiled a new A-class concept car "Guangwu" at the auto show

For a time, China's automobile consumer market was stirring with sparks caused by the fat of A-class cars.

Li Fanyu looked at the report from Zhengxin's side, and his brows furrowed into a pimple.

may be because of the change in the historical process of automobiles, the Toyota Corolla in this time and space is not quite the same as the "compact benchmark" that Li Fanyu is familiar with sweeping the global A-class car market. In addition to the fact that the core technology is about a generation behind the time and space before the photo, the spatial layout is also different.

Although there are slight differences, each generation of Corolla is the same as the previous time and space, firmly occupying the sales champion position of A-class cars in the Chinese automobile market.

Now, with a new generation of 1.6-liter engine, and upgraded exterior and interior parts, it is expected to be more competitive. Sylphy and Civic are still the same birds, but Li Fanyu, who has two time and space knowledge, knows that these two models that are not amazing are the two strong cash cows of Nissan and Honda.

After seeing the vehicle configuration and the price of these cars, Li Fanyu sighed in his heart.

Before the change in the tax policy, the price of these models was generally between 110,000 and 150,000 yuan. But now, the new models of the new generation have not been increased due to the floating tax rate, but have been lowered together!

Taking Corolla as an example, the price of the low-end 1.6L manual version at the Guangzhou Auto Show was only 88,000 yuan! In this way, it is expected that the price of Japanese A-class cars will be raised due to the tax rate adjustment, and the price of about 100,000 yuan is generally set, which must be high!

In the A-segment car market, what do customers care about the most?

Because of the unfavorable development of domestic automobiles, Japanese cars have dominated this market for nearly 20 years and have cultivated considerable brand influence and customer reputation.

With such a big factor and a difference of about 10,000 yuan in price, it seems that these guinea pigs are enough to choke.

Although Zhengxin currently has no plans to develop A-class cars, as a leader in China's automotive industry, the market context must be mastered.

Li Fanyu put down the report, made a call to Wang Meimei, and returned to Zhengxin Company.

A small meeting room for the faithful.

The directors of the operation department and the Audi part have gathered, and Li Fanyu, who is a little serious, came in and quickly got up to say hello.

It is said that during this period of time, Li Fanyu has focused his work on the industrial park, and the company has not seen him for a long time.

Li Fanyu sat down in the first place, his hands pressed weakly, "Sit down, I called everyone to a meeting today, mainly to straighten out the context." As you know, the market has not been flat lately due to policy changes. A number of new car companies have emerged, and foreign car companies are also very active. ”

Just now, Wang Meimei urgently notified everyone to hold a meeting, and they thought that something big had happened in the company. Hearing him say this, everyone present breathed a sigh of relief.

Hearing that Li Fanyu was worried about the impact of market changes on Zhengxin, the veteran of the operation department of a company smiled, "Mr. Li, our company does not have compact models now, and the turmoil in the A-class car market has little impact on us." And because of the policy relationship, the competing models of the A4, A6 and TT products in the market have different price increases or simple configurations. It can be said that thanks to the tax policy, the sales of several of our models are rising, what are you worried about?"

Hearing that the company's business was doing well, Li Fanyu was full of joy in his heart.

No matter if the flood outside is raging, as long as he doesn't wash his own paddy fields, it's good!

Li Fan smiled foolishly: "Well, that's good." As the old saying goes, people must have near-term worries, there are too many things in the industrial park during this time, and Director An is not in the country, so you have to pay more attention to the company's affairs. The A-segment market is the market with the largest audience, and it is difficult to ensure that the entire market is not implicated due to too many changes. ”

Wang Meimei put down the pencil in her hand and nodded, "Mr. Li, there must be some uncertainty in the market due to policy changes." But judging from the current situation, our situation is not bad. It's just ......"

Seeing her hesitation, Li Fanyu immediately asked, "But what?"

"Ah, that's Mr. Li... While researching the market, we found something very interesting. ”

"For example?"

"For example, there seem to be a large number of trolls on various automobile forums now. Through various ways to belittle the manufacturing level of Chinese automobiles, unlike the previous brainless and brainless praise, this large-scale wave of public opinion is very professional. There are several independent models on the market at present, and the black ones are a bit miserable. It also includes our faith. ”

Li Fan sighed foolishly.

!

Let's just say that there is always a little hairy in my heart, and I dare to be here!

Li Fanyu knocked on the table, "Why didn't you say this earlier?"

Seeing that he was a little angry, Wang Meimei hurriedly explained, "During this period of time, you are busy with the affairs of the industrial park, and you are going out to do research, and we have encountered this situation before, so I asked the company's public relations department to deal with it." ”

It is said that the tree is a big wind, although the Zhengxin has not been established for a long time, but it has been sprayed and hacked, and it is really not once or twice.

As early as when the A4 went off the assembly line, because of the initial spare parts incident and the production line was not strong, the production capacity could not meet the market demand, and it was sprayed by some people with ulterior motives through hunger marketing and quality control incompetence. Fortunately, Zhengxin strictly controlled the quality supervision department and the production process, and had the energy to add BUFF to the workers, so it was a successful slap in the face.

With the hot sales of A6 and mini, there are always some discordant voices on the Internet, which are completely black with every product of Zhengxin.

However, statements that have no factual basis or turn black and white upside down are often self-defeating.

Hearing that this wave of water army was a bit special, Li Fanyu immediately fell in love.

Thinking of the recent changes in the automobile market, and Zhengxin is the tallest tree in the forest of national brands, this matter is a little subtle.

So, Li Fanyu wrinkled the brows that had just stretched out again, "Go back and ask the public relations department to give me the information, the trolls who talk about technology, I want to see and understand." ”

More than ten minutes later, the information of the public relations department was presented to Li Fanyu's desk.

Looking at the pictures on the data, the various analyses and meanings of the car blacks were pointed, and Li Fanyu was a little clear in his heart.