Chapter 243: Big head, big head, sales are not worried.
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"Why are there so many patents? Is this still autonomous? It's just nonsense,"
Liu Hua looked at the report in front of him and wanted to get angry. But because he didn't understand Wang Linqun's attitude, he stiffly held back.
Wang Linqun exhaled a puff of smoke, and his face was very helpless: "At the beginning, Lu Heming also wanted to introduce a large number of patents, but then I don't know why it didn't happen. At that time, I was quite happy, thinking that our comrades had the backbone to work hard. Now it seems that when Beiqi took over this project, it did not plan to take the road of complete autonomy. From this point of view, Xu Guangsheng's ability and courage are not as good as Lu Heming. ”
"That's a trivial matter, I want to know now; how can this cobbled together car become competitive in terms of cost and technology?" Liu Hua threw the report on the table, still holding back the anger in his chest.
Wang Linqun took a hard puff of cigarette, extinguished the cigarette fart, and threw it into the flower pot.
Looking at Liu Hua with a worried face, he said slowly: "I just calculated, with the current investment, if you want to maintain 8% to 10% of the profit, the price of Shengshi C will not be less than 350,000 yuan in the future." This price is almost the same as that of imported cars of the same class.
I was also thinking about where the competitiveness of this project was, when the Shengshi C-level project was established, it only focused on the government official vehicles, and did not develop them according to market positioning. Now that I think about it, even if I invest another 10 billion, what is the significance of this project after it lands. Lao Liu, I'm afraid just now... It was me who was wrong. ”
Watching him inhale again and again with a toothache, Liu Hua felt uncomfortable.
At the beginning of the Shengshi project, it was necessary to have an official car with independent intellectual property rights. Whether you make money or not, whether there is a market or not, is not considered at all.
The will of the state is good, and it wants to seek breakthroughs in the field and solve the existing problems in the system by the way.
Now it seems that Shengshi C is not autonomous, and it cannot solve the problem in a short time. At this moment, he was also a little skeptical.
Is the project too hasty, or is it that the following companies do not fully understand the idea and intent of the project?
Looking at the state of Beiqi, I just want to use money to pile up a way. This is spineless than the original red flag.
Liu Hua and Wang Linqun sat silently in the smoke, relatively speechless.
For a while, the atmosphere in the office was a little depressing.
......
Zhengxin is not depressed at all, not only is he not depressed, but he also wants to go to heaven a little.
In the past two days, the news that A6 has been partially installed and has become a car for a new generation of government cadres at the department and bureau level has frequently broken out.
Coupled with Li Fanyu's invitation to various car media test evaluations to be publicized one after another, the sales of A6 have finally risen steadily.
On the Zhengxin online sales platform, from more than a dozen vehicles a day at the beginning, it soared to about 50 vehicles.
However, this sales only lasted for two days, and with the frequent positive reviews from the first users, as well as a variety of real user car experience forums on major automotive websites, sales immediately approached triple digits.
For the A6, a C-segment car priced at more than 300,000 yuan, it is not bad to get this sales volume at the beginning of the launch.
However, perhaps it is the good momentum brought by the New Year, or the huge dividends brought by the diversified market now, Zhengxin Audi has received a lot of bulk purchase intentions in the past few days.
The amount of goods required is not large, each order is ten and fifteen units, and the largest order is only more than 20 units.
But there are so many connections that can't stand it!
As soon as Huang Qi inquired, he found out that it was A6's market performance that was favored by leasing companies from all over the country.
With the development of the economy, China has been regarded as the world's fastest-growing car rental market with the greatest potential. Why? Here's a simple statistic.
In the United States, there are 210 million people with driver's licenses, but the number of cars in the country is as high as 254 million. In China, the two figures are 151 million and 60 million, respectively.
What does this mean? It shows that the stock of cars in the market is far below the demand!
Moreover, China's per capita income is lower than that of the United States, while the price of cars is much higher than that of the United States. This means that many people have a need for a car, but they don't have the strength to buy a car.
Therefore, in recent years, domestic car rental companies of various sizes have sprung up.
Although the car rental industry is not mature in foreign countries, there is no set of scientific and effective profit models. However, this huge market still attracts many entrepreneurs to set their sights on this big cake.
In terms of automobile technology, China may have a weak foundation and a poor foundation. But when it comes to making money, the Chinese really haven't served anyone.
Our 5,000-year-old hard-working and hard-working spirit is not just talking!
It is in this environment, relying on the continuous exploration in the past few years, that the car rental industry in China has expanded rapidly, through continuous reshuffle and elimination. Finally, a preliminary situation was formed, and a profit model with Chinese characteristics was found.
It's actually quite simple to say, the car rental business is - take all the work......
However, China's national conditions are placed here, relying on the huge demographic dividend and the vigorous development of the economy in recent years, relying on weddings and funerals, tourism, and business reception, and the car rental industry is also feeding itself fat.
Some people may be surprised: your car rental company will pay two or three hundred thousand yuan to buy a car that is enough to save face, and rent three or five hundred at a time, when will it be able to recover the cost?
In the face of such doubts, the car rental company must have said with a smile on the surface: hehehe, lose money and make money, serve the people, serve the people, serve the people......
But behind the scenes, he may have to look at you with contempt, and by the way, throw you a picture of the milk obligation.
The real profit model of the car rental industry lies in taking advantage of the depreciation cycle and discount rate of the vehicle!
For example, if you buy an A6, the purchase price is 350,000 yuan after tax. The discount rate is ten percent per year, and after three years of use, the value of the used car is two hundred and fifty-five thousand.
In this way, the annual cost of each car is 30,000. The daily rental rate of the A6 class car is 500-700/day!
According to the median price of 600 yuan, it only needs to be rented out 50 times a year, even if the cost is recovered. From now on, for example, online car-hailing, self-driving tours, and other more and more car rental businesses, fifty times is completely a small cass for car rental companies with a certain scale!
(Note that the 10 percent discount is just an analogy.) At present, the formula used in second-hand car transactions is: 1-month of use/320, the estimated value, and students who buy and sell second-hand cars can use it as a reference. )
Now, the A6 has been introduced by government departments on a small scale and has become a leading administrative car, which has virtually enhanced the value retention rate and commercial value of this model.
In addition, compared with the price advantage of foreign brand models of the same level, Zhengxin's three-package policy and the good reputation of users in the current market are ......
Car rental companies, which are keenly aware of business opportunities, have all thrown an olive branch to Zhengxin and focused on the A6 body!
Huang Qi's preliminary statistics show that the existing orders of car rental companies alone have reached more than 600 units, and the company is still receiving negotiations and orders from car rental companies all over the country.
With this foundation, the sales volume of the A6 in the first month of its launch seems to be heavenly!
When Li Fanyu received Huang Qi's report, he was watching the ghost animals of domestic animation at station B.
The demand for car rental companies was completely unexpected by him.
This belongs to partial wealth.
So, this product, who was brainwashed by the ghost animal version of the lines of "Big Head Son and Little Head Dad", came with a sentence by the way: "Big head and big head, sales are not worried......"
Huang Qi looked at the president's intermittent convulsions, the corners of his mouth twitched, and he could only laugh dryly...... (To be continued.) Mobile phone users, please browse and read, a better reading experience.