Chapter 698: A Giant with Great Strength, but Slow to Move!

"Just now, Tong Cheng told me that you and you are coming to the letter, and you arrived as soon as you finished speaking. Pen Fun Pavilion wWw. biquge。 infoThat's really... I can't help but chatter. ”

Facing Xue Yaoguo's greeting, Li Fanyu smiled, turned to look at Kang Tongcheng, "When I first went upstairs, my ears were hot, so I knew that someone was talking to me behind my back." Tell me honestly, are you two praising me handsome behind my back again?"

Xue Yaoguo and Kang Tong are post-70s, and they are really not used to Li Fanyu's way of speaking.

Kang Tongcheng laughed, "Dong Li is young and promising, I'm afraid there are many people who praise you for being handsome behind your back, and you can't rely on our old brothers if your ears are hot." ”

Xue Yaoguo was blunt, "Just now Tong Cheng talked to me about Guangqi's business problems last year, and I just talked about you." ”

Li Fanyu looked at the trace of unnaturalness on Kang Tongcheng's face, looked at Xue Yaoguo's slightly playful expression, and sighed, "Wait a few days for the China Automobile Association to hold a year-end report meeting, and I am still looking for an opportunity to contact Kang Dong and ask how Guangqi is doing this year." I'm usually too busy, and I don't have time to pay attention to too many things. Kang Dong, how is this year?"

"Hey," Kang Tongcheng shook his head with an embarrassed face, and said, "So-so." ”

It's really hard to talk about this matter in the face of Li Fanyu.

In addition to the legendary SUV last year, Guangqi rolled off the assembly line with a mid-size SUV, which was almost the same as the Q5. However, in Guangqi Zhengxin 4S stores around the country, the sales volume of Q5 is on average fifteen times that of GS. You know, although the two are both mid-size SUVs, the price difference between the two is three times.

With prices three times cheaper than the Q5 and a lot of traffic to the point of sale, GS still doesn't sell well. Judging from the daily sales of even brands, the entire Guangqi models do not have the capital to compete with Zhengxin's products.

Although the sales terminal network shared by the two groups was built by Guangqi alone, in fact, most of the time it was creating benefits for Zhengxin.

Sadly and lamentablely, the largest revenue input of Guangqi's sales network is not the profit obtained from the sale of its own models, but the 5% commission earned by Zhengxin consignment.

Under such circumstances, Li Fanyu asked about the situation of Guangqi, Kang Tongcheng, the current leader of the group, really had no face to talk about it, so he could only vaguely go over.

But Xue Yaoguo didn't save face for his old buddy at all, he got up from behind the desk, walked to the two of them and said: "Guangqi Group's revenue has declined in this year, when the civilian automobile market has developed so well. Earnings fell by eight percentage points compared with last year. ”

Li Fan was stunned, "How can this be?"

"Among them, there is the credit of your boy's faith. Xue Yaoguo patted Li Fanyu on the shoulder, and told him about the bitter water that Kang Tong had poured just now.

After listening to it, Li Fanyu felt like he was playing with two huskies.

Hold the grass! What does this have to do with the master! I can't pull out the poop and blame the earth, it's not attractive?

This pot, Lao Tzu doesn't carry it!

"Xue Dong, you can't say that! We are believing that we are developing in the direction of following the established policy for a while, and even if we show competitiveness, we are mostly targeting the middle and high-end markets. Throughout last year, except for the Tiguan model, which had a slight conflict with our Guangqi, all the remaining products were not injured by accident. You two old guys... You can't just gang up and bully me and put on my head......"

Xue Yaoguo smiled, "I didn't say anything, you see, don't talk about the personal relationship between you and me Tong Cheng, just talk about the two groups of Zhengxin Guangqi." While Guangqi is engaged in independence, you are believing that it is involved in automobile manufacturing.

On the first model, the two groups had a cooperative relationship, Guangqi introduced Zhengxin's platform, and Zhengxin obtained Guangqi's vehicle production line. Not to mention the fact that two groups share a single point of sale.

When I tell you about this to your face, I also want you, the big boss of the faith, to think of a way to get rid of the predicament for the brother company. Tong Cheng, does what I said make sense?"

"Well, Lao Xue is right!"

Li Fanyu: "......"

Xue Yaoguo, who has always been a man of few words, said so much, it must have been a plan.

Yes, there is a plan!

Without waiting for Li Fanyu to think of a way to get rid of himself, Xue Yaoguo said: "Li Dong, Zhengxin's four brands cover most of the existing models on the market. The product lineup is complete, and the brand's previous positioning is clear, which has good complementary advantages. I admire how tight this management method is.

The three of us haven't known each other for a day or two, even if you don't consider me, a girl married from Guangqi, Tong Cheng, the current master, has a relationship with you. And Zhengxin and Guangqi are also quite related, if you don't bother, you can help Tong Cheng think of a way.

My current position is more sensitive, and I am half of Guangqi's superiors. Therefore, Tong Cheng and I both know in our hearts that we can't have too much communication in the group's business, otherwise we will have to be talked about by outsiders.

So if you have time, communicate with Tong Cheng more. Although Zhengxin is a private company and Guangqi is a state-owned enterprise, they are both our Chinese car companies. Does Dong Li think so?"

"Yes!" Li Fanyu nodded.

promised simply, but in his heart he was desperately complaining;

As soon as I came, I let the two of you old friends fool you around, the capital is really dangerous, and it is not a place where our soil buns can come casually!

As soon as I entered the door, I was caught by the tide of routines.

You civil servants, why do you have so many flowers and intestines in your stomach?

Under admiration, admiration!

Xue Yaoguo and Kang Tongcheng smiled when they met, and said, "Tong Cheng, tonight was supposed to be Dong Li to invite guests." I didn't expect you to come in a hurry, and now Dong Li promised to stretch out his hand to Guangqi, what do you say?"

Kang Tongcheng laughed, "Then you don't need to say, tonight is mine, let's go to Baijialou! There is a revolutionary restaurant over there, let's drink in the big tea jar tonight, I have to take this opportunity to learn from Li Dong!"

Li Fanyu exhaled,

The master ate your meal, although his butt didn't hurt, but he inevitably had a lot of trouble.

This wine doesn't taste good!

But if it doesn't taste good, you have to drink it.

Although Xue Yaoguo talked about friendship as soon as he entered the door, he didn't say a word about anything else. But Li Fanyu can remember it in his heart....... I still owe Xue Yaoguo a favor!

……

Because he wanted to drink, Li Fanyu left his car in the parking lot of the Ministry of Industry and Information Technology. took the car of the Guangqi Beijing Office and came to the Fifth Ring Road with Xue Kang.

Outside the Fifth Ring Road, No. 226, Baijialou.

This is a classic red theme restaurant with a lot of characteristics.

Everything in the lobby is red, the red five-star chandelier, the red flags crisscrossing the head, the propaganda posters of military and civilian unity in the 50s on the walls, the green military uniforms of the Red Guards worn by the waiters and waiters, and most exaggeratedly, the tractor in the center of the lobby is still parked in the oriental red......

In a private room away from the lobby.

Li Fanyu was putting down the small army-green enamel jar with the symbol of the "1 August" unit printed on it, and while waiting for the food to be served, he had already listened to General Kang Tongcheng's general explanation of the general situation of Guangqi.

In fact, in his opinion, there is no problem with the operation of Guangqi.

may have followed Xue Yaoguo's development line, and Kang Tongcheng also followed the tone of "stability" in the specific development of Guangqi.

It can be said that Guangqi has not done anything wrong in the past year. But, again, there is nothing outstanding to do.

This company, which is walking on the road of autonomy with its own group, seems to be taking two diametrically opposite paths to Zhengxin.

One is to make desperate waves, desperately forge ahead, and take the most violent offensive posture against the market. One is to defend on all fronts, wait for opportunities to develop, and adopt a strategy of defensive counterattack.

Such a pace of development is actually inevitable in the development of Guangqi. Because unlike Zhengxin, the system of Guangqi is there, and if it develops as extensively as Zhengxin, it will definitely breed all kinds of chaos inside.

In fact, the development of Zhengxin now under the leadership of Li Fanyu is itself pathological. It is a desperate growth, ignoring its own problems in the process of development. However, too rapid development can make up for these problems to a large extent, and smooth out these problems with ultra-high profits and return on investment.

Of course, there is also the credit of Zhengxin Group, which is owned by Li Fanyu in addition to the majority of the shares of employees, and the leadership of the group headed by An Ning desperately makes up for it.

But this is something that a state-owned enterprise cannot tolerate.

Many state-owned enterprises have bred the root causes of corruption and chaos in the course of excessive development.

As the leader of the group, Kang Tongcheng's strategy is not wrong.

But for a large group with assets of tens of billions, such a sluggish development policy limits the speed of their rise.

Slow market sense of smell, slow R&D, slow implementation of business strategy......

It can be said that Guangqi Group seems to be a giant with great power, but it is slow to move, and in the sluggishness of the jam, it always can't catch the fattest prey!

In Li Fanyu's view, there is no way to cure his illness at all.

If you really want Guangqi to get out of trouble in a short period of time in the current market environment. Unless all the sluggish links are removed, its unique policy and scale advantages are brought into play.

Thinking like this, Li Fanyu's eyes lit up.

Last year, Mitsubishi broke with Guangqi and terminated its joint venture with the GAC Group, leaving behind a large number of production facilities.

With such conditions, OEM is also a good direction!

Thinking of this, he rolled his eyes and lifted the teapot.

"Comrade Yaoguo, Comrade Tong Cheng, I have an idea!"