Chapter 758: The Decision to Go Out

For the operation of Grandview Plaza, Wu Xiaozheng still has a lot of things to explain to Shen Mo.

If it weren't for Shen Mo taking the initiative to find him this time, maybe this matter would have been delayed a little longer, but Wu Xiaozheng decided to take the opportunity to explain it clearly.

"How's the co-branding going?"

Wu Xiaozheng decided to start by understanding the situation.

"The entry of domestic brands is basically progressing smoothly, but the entry of international brands is ......"

There seems to be something unspeakable about the silence.

In fact, the progress of co-branding is not smooth.

You must know that in order to attract investment, the conditions of Grandview Plaza are very favorable.

Specific conditions include:

From the opening of the business, all businesses settled in advance will be rent-free for half a year.

Within one year from the opening of the business, all merchants who have settled in advance want to withdraw from Grandview Mall for any reason, and Grandview Mall will pay the renovation cost in full.

Such preferential conditions are an irresistible temptation for all merchants.

Everyone knows how to settle accounts.

One of the largest and most luxurious stores in the country is bound to have a huge flow of people, and opening a store in such a place is bound to be very prosperous.

For all brands, Grandview Plaza offers such preferential conditions, which means that brand manufacturers do not have to bear any risks, and in case of poor management, they will not lose money.

Therefore, for domestic brands, Grandview Plaza is basically a quasi-talk.

If it weren't for Wu Xiaozheng's designation that space must be reserved for international brands, domestic brands alone would be enough to fill the entire Grandview Plaza.

The reason why silence is unspeakable is that the introduction of international brands is still a certain distance away from Wu Xiaozheng's expectations.

There are several reasons for this.

The first point is that China has just begun to take the road of reform and opening up, and many foreign brands have not yet entered for the time being.

The second point is that although Changshi is the provincial capital of Hunan Province, it is not a first-tier city in China, and foreign brands entering China are the first to consider first-tier cities like Beijing, Shanghai and Guangzhou.

Therefore, a considerable number of foreign brands are still hesitant about the olive branch extended by Grandview Plaza.

After listening to the silent explanation, Wu Xiaozheng pondered for a moment.

Indeed, because the road of reform and opening up has just begun, in this era, foreign brands still do not understand the domestic situation, and they do not understand the superior geographical location and huge consumption potential of Changshi, and it is normal to hesitate.

Alas, it's because the name isn't big enough.

"Don't worry, now we are begging them to settle in, but in half a year, they will come to us. ”

Wu Xiaozheng said this very confidently.

The solution to this situation is actually very simple, that is, to use performance to speak.

Wu Xiaozheng believes that as soon as Grandview Plaza opens, its business will be hot enough to make all brands, whether domestic or international.

"So what now?" asked Silent worriedly.

"It's very simple, take the initiative to go out, first Hong Kong, then Europe and the United States. ”

For international brands, Wu Xiaozheng is impossible to give up.

Because of the limited relationship of domestic development, domestic brands cannot support a high-end store for the time being, and international brands are a must.

Even if it is a foreign fast food brand that Wu Xiaozheng doesn't like very much, such as KFC, McDonald's, Pizza Hut, etc., he must invite in.

In the business field, you still have to rely on economic principles to do things, not personal preferences.

"When you go out, translation talent is also an issue. ”

"If there are not enough translators, I spend a lot of money to hire them. ”

This is the last thing Wu Xiaozheng likes to hear.

But considering that Shen Mo also has the problem of lack of experience, he added: "In this way, Ma Li will have a holiday soon, you go to find her, as soon as the holiday is over, let her be a translator and accompany her abroad, you let her prepare in advance." ”

In Wu Xiaozheng's cognition, Ma Li's English level is very good, not inferior to many professional translators.

Moreover, Ma Li is her own person, so if she prepares in advance, she can use it with confidence.

For this problem, Wu Xiaozheng can be regarded as helping Shen Mo solve the problem.

Now it's time to get to the point.

"You get ready, and we're going to start expanding the second store in Grandview Mall. ”

"Boss, are you saying that Grandview Plaza is also going to start a chain?" asked silently and sensitively.

That's right, in Wu Xiaozheng's plan, the initial positioning of Grandview Plaza is a national chain of modern luxury hypermarkets, and it is only a matter of time before it goes out.

The hesitation of international brands reminded Wu Xiaozheng that this step should be taken.

"And where's the second one?"

"Guangzhou. Wu Xiaozheng replied without hesitation.

It's something that doesn't need to be thought about at all.

At present, in China, it can be called a first-tier city, that is, Beijing, Shanghai and Guangzhou, and even Shenzhen is a little worse.

The closest first-tier city to Changshi is undoubtedly Guangzhou, which is also at the forefront of reform and opening up.

There is another very important reason why Wu Xiaozheng chose Guangzhou for the first time.

About 20 years later, in Guangzhou's Tianhe District, opposite the sports center, there will also be a nationally famous hypermarket, that is, the authentic Grandview Plaza.

Wu Xiaozheng must justifiably replace the genuine card.

He took out a piece of paper and began to draw on it: "In Guangzhou, there is a very famous stadium called Tianhe Sports Center, you know?"

"You know, this new sports center is famous all over the country. Shen replied.

Wu Xiaozheng drew it on paper: "This is the Tianhe Sports Center, directly opposite it, now it is a big open space, our second point is here, you take the time to talk in person, take down this land, at least 300,000 square meters." ”

This is again the advantage of being born again.

Wu Xiaozheng remembered that in 96 years of his previous life, when he fled from Xiangshui to Shenzhen, he passed through Guangzhou and passed through here, when Guangzhou and Tianhe District were not the center of the whole Guangzhou at all.

Opposite the sports center, except for a Tianhe City Square under construction, everything else is still deserted.

In the past from the sports center, except for an urban village Shipai and Jinan University, the others are still small dirt bags, which are called the eastern suburbs by the locals.

The development of that area basically did not begin until after 97 or 98, but it soon developed into the center of the whole of Guangzhou.

Wu Xiaozheng believes that even if it is the future Tianhe City, it should not be aimed at here yet.

That's the time difference he needs to play.

If it's too late, I'm afraid there will be an accident.

"Another 300,000 square meters?"

"Well, the bigger the better, there, our business area of Grandview Plaza will be increased, at least 300,000 square meters. In the vicinity of Grandview Plaza, we will also build high-end office buildings and five-star hotels. ”

Silent for a moment, dumbfounded again.

Boss, you're playing so big again, is there enough money to spend?