Chapter 896: Double Eleven (4)
At noon, Feng Yiming fulfilled his promise, cooked a table of good dishes, and made a pot of tea and brought it to his father.
Feng Wei'an's eyes lit up, and he carefully looked at the purple sand teapot on the saucer.
The teapot is smooth and shiny, with a large belly and a half-scoop shape, and the lid button is similar to that arc. The mouth is short and straight, it looks elegant and simple, the shape is simple and digging, the production is fine, and on the side of the body of the pot, there is an inscription engraved by a knife.
After a while, Feng Wei'an hesitated: "It can't be a Mansheng pot, right?"
"Hey, Dad, you've seen it!" Feng Yiming was surprised, "It seems that the antique association still has real materials......
Feng Wei'an glanced at his son, lowered his head and studied it intently, and asked casually: "Last time, I mentioned it once, there are not many surviving Mansheng pots, where did you get it? How much does it cost?"
"Not to mention, it took a lot of effort to get it from a private collector in Wanwan after a few detours. Feng Yiming knew that this was a critical moment to show his merits, "It's a trivial matter to honor my father and spend more money, the key is to owe a favor that is not too big, tsk......"
Feng Wei'an raised his head and glanced at his seemingly well-behaved son, and the corner of his eye swept over Zhang Miao and Ye Zizi on the side.
Your mother doesn't know, but I know your ugly things!
"The shift changes at two o'clock in the afternoon, and it's almost a little bit now. Ye Zizi raised his hand to look at his watch and asked, "Do you want to go to Zhanxiong Building to have a look?"
"Not interested. Feng Yiming was communicating with Feng Wei'an about the inscription on the Mansheng pot, and said casually: "Besides, today is Daddy's birthday, and I won't go anywhere!"
"Don't pretend here, your filial piety is on this?" Feng Wei'an said angrily: "I heard that the promotional activity data is not ideal? Nie Wei called you and you didn't answer, you really want to be a hands-off shopkeeper!"
Feng Yiming patted his ass and sat down, and said lazily: "Nie Wei, this guy is good anywhere, but he is not too calm, even if the data is not ideal, what can he do? Could it be that he stopped halfway, or increased his publicity efforts, and reduced the price by a large margin again? This is unrealistic, besides, the data as of eight o'clock in the morning has no actual reference value." ”
Regarding the cold reception he received at the beginning of the Double 11 promotion, Feng Yiming was fully mentally prepared.
After all, in this life, the big guys have not yet developed the habit of staying in front of the computer at zero o'clock, holding a mouse, and showing a fierce light, and the word chopping party has not even come out, and the sales data as of eight o'clock in the morning is indeed of little reference value.
But for the market capacity, Feng Yiming is full of confidence.
The reason is very simple, in the previous life, Feng Yiming basically shopped in large quantities every year on Double 11, and had a certain understanding of the Double 11 Festival, although I don't know what year Ma Yun started, but it is very clear that the promotional activities in the first year were given a cold reception, the scale was small and the sales data was not very high, but in the second year, there was a blowout, and Ali established a leading position in the e-commerce industry in one fell swoop.
This shows that the domestic e-commerce industry, for online shopping has a very strong adaptability, domestic netizens have a very strong demand for shopping, from a certain point of view, Ali, Jingdong appeared in the Chinese market is the inevitable result, even if there is no Ma Yun, there will be Wu Yun, Liu Yun......
In 2007, the first Double 11 Promotion Festival was not Feng Yiming's decision alone, but Wei Jun, Liang Xing and the team of the Economic Research Institute conducted a detailed analysis and market forecast.
Feng Yiming guessed through various clues that he might start the Double 11 promotion festival earlier than Ma Yun in his previous life, but he didn't think that he would be treated as coldly as Ma Yun.
A large number of publicity activities in the early stage, the solid and meticulous work of Yipin.com, Yipin Logistics and Yifubao in the past few years will become a winning factor, the most important thing is that with Feng Yiming, a reborn butterfly, the domestic Internet business community has long been very different from the previous life, and all kinds of speed-ups abound.
"You're not in a hurry at all?" Feng's mother was a little restless, although she didn't understand business, she knew that her son had been busy for this promotion for a long time, "Why don't I buy a few more clothes?"
"Don't, don't!" Feng Yiming couldn't laugh and cry, "Today's sales ...... Nie Weiding's bottom line is 70 million, what can you do if you buy a few clothes. ”
"70 million?" Zhang Miao hiccuped without warning, "As of eight o'clock in the morning, it's only one-tenth ......."
Ye Zizi lowered his head and pondered for a moment, and suddenly whispered: "Do you want to hint at Nie Wei, the data is ......?"
"A little modification?" Feng Yiming couldn't help but smile: "I remember, Uncle Ye used to do this kind of thing in the Qingping City Bureau of Statistics...... What a family history!"
Feng Mu couldn't help but laugh, it was many years ago, Ye Huai'an was the director of trade statistics in the Municipal Bureau of Statistics, and when he counted the city's economic data, he was pressed enough by the top, and finally made a small modification, which was punctured by Zhao Xin, the secretary at the time, at the conference...... It was for this reason that Ye Huaian was transferred to the idle post of deputy secretary general of the municipal government.
"Good intentions are not rewarded!" Ye Zizi glared, "This promotion is so well prepared...... In other words, the momentum is so loud that many people are staring at the joke with wide eyes!"
This is true, the cooperation between Zhanxiong and Ali has caused a lot of sensation in the domestic Internet enterprise industry, and the most direct reaction is that many so-called experts have refuted it in public opinion, especially in the three first-tier cities, many peers are looking forward to Zhanxiong and Ali falling a big heel.
Nowadays, in terms of the concentration of Internet companies in China, the three first-tier cities are still the leaders, but Jianghe City and Yuhang City are not inferior to Zhanxiong Group and Ali Group, and Beijing, Shanghai and Guangzhou have long been dissatisfied.
The counterparts in Jianghe City and Yuhang City have different thoughts, some are also looking forward to Ali and Zhanxiong stumbling, but more are looking forward to the success of this promotional activity, and even at the end of October, three small and medium-sized e-commerce companies, including Leiwu E-commerce, have also tried to participate in it.
If this Double 11 promotion cannot achieve a jaw-dropping success, even if Zhanxiong and Ali have a deep heritage, the pace of expansion will have to be suspended, and the entire e-commerce industry will choose a more stable business strategy.
All kinds of thoughts flashed through Feng Yiming's mind, and he smiled lightly: "Over the years, there have been many people who want to see my jokes. ”
"I admit that there is a certain risk in launching the promotion festival plan this year, but the risk does not mean that you can't do it, and you need to judge the ratio of benefits and risks. ”
In fact, although there are various reasons, the biggest reason why Feng Yiming insisted on launching the promotion festival plan is that he can't be sure when Ma Yun will launch the promotion festival plan, it is not advisable to strike first, and losing both sides will only cheapen those chasers, which is why Feng Yiming decided to cooperate with Ma Yun.
Feng Yiming looked down at the leftovers on the table and muttered, "Everything I can do has already been done, and I also believe that Wei Jun and Nie Wei can hand over a qualified report card." ”
The truth is much better than Feng Yiming imagined, Wei Jun, Nie Wei and Bai Jianqi handed over the transcripts not only qualified, but excellent.
After more than two months of all-round and three-dimensional bombardment of all kinds of brainwashing advertisements, from 10 o'clock in the morning, the traffic of Yipin.com has increased significantly, and the number of transactions has also risen rapidly.
There is one thing that Feng Yiming did not guess, today is Saturday, a large number of young and middle-aged people who have both the desire to buy and the ability to buy have enough leisure time, and it is also a good experience to try to carry out a promotional shopping on the Internet.
As of two o'clock in the afternoon, the sales of Yipin.com have exceeded 25 million, and according to the principle of information sharing between the two sides, the sales curve chart on Tmall Taobao is basically similar, but the data is much higher...... 70 million.
There are considerable differences in the business models and concepts of the two e-commerce companies, Feng Yiming has no intention of finding this uncomfortable, but he is pleased to find that the promotion effect of Yifubao is very prominent.
In the negotiations with Ali in August and September, Nie Wei proposed that Yifubao would carry out a nine-fold promotion campaign, which was highly opposed by Ali, and the negotiations were almost interrupted, Ma Yun also called privately, saying that Feng Yiming was too inauthentic, if others had the same example, it would not be a big mess in the world, you must know that Alipay has always been, and will always provide services in a free way.
Feng Yiming scoffed at this, the surname is Ma! What you say is better than what you sing, and I don't know which bastard in the previous life charged the fee, and none of the people surnamed Ma are good things!
Compared with shopping in physical stores, online shopping has its advantages of convenience and cheapness, but it also has various inconveniences, such as the size of clothes and shoes, such as the price is cheap, but the material is not good......
However, Chinese people often have a strong curiosity and yearning for this kind of thing, so after the launch of the preferential activity of 10% discount on balance payment, the number of balance transactions and transaction volume of Yifubao ...... actually exceeded the monthly average data of the previous three quarters, and it is said that the Northeast man, Wei Qiangren, the president of Yifubao, had red circles in his eyes!
***
Yanjing, three o'clock in the afternoon.
I haven't seen my husband for two whole days, Li Xinyu had a meeting with her subordinates in the morning, and drove directly to the Yanjing branch of Yipin Logistics in the afternoon.
"Those courier companies are uneven, and many employees play high-altitude work during transportation and cause damage to the goods, admittedly, this situation occurs very rarely in Barter Logistics, but today ...... It should break the record, right?" Liu Hong finally took ten minutes to pull the heads of various departments over for a small meeting, he sat in the Yanjing branch today, and found that many employees lacked a minimum sense of responsibility during the inspection, and they were furious.
"Most of the employees who are operating in violation of the rules are newly trained. Deng Hanhang, the boss of Yanjing Branch, said with a wry smile: "After all, we don't have so much business like other express companies, and it is impossible to raise so many people in normal times......"
"That's not a reason!" Liu Hong reprimanded unceremoniously: "You mean, the training mechanism of barter logistics is seriously flawed?"
"It is true that the headquarters proposed to deliver the goods to the consumers as quickly as possible, but the first requirement of barter logistics is the quality of service, and speed is only one of the factors. Liu Hong said in a deep voice: "Even if I slow down, I demand a high level of service quality." ”
"You just said, other express companies have a lot of business, and many of them appear in the form of franchisees, even if they have Ali's influence and greet in advance, but they will not attach great importance to the double eleven goods, even if we are a little slower, we will definitely catch up with them. ”
Deng Hanhang nodded in response, "No problem, I'll immediately ask someone to sort out a reward and punishment system, print it out, and send a copy to each employee." ”
Liu Hong got up and pressed the edge of the table, and his eyes slowly crossed the faces of his subordinates, "You all know how difficult it was for barter logistics in the past few years, lack of money, lack of people and lack of business...... However, the funds consumed are among the best in the group, and if it were not for the group's headquarters and Google finally reached a financing agreement, it would be difficult for Barter Logistics to survive so far. ”
"This is the first self-built logistics system of domestic e-commerce enterprises, which has not appeared before, and it will be difficult to appear in the future. ”
"Not to mention the cynicism of the outside against us, there are also a lot of rumors within the group, I believe you have also heard ......"
"This is the first real appearance of barter logistics, I boasted to the headquarters of Haikou, set up a military order, from the acceptance of orders, to picking, packaging, system entry, scanning out of the warehouse, transportation, home delivery of all details, I will stare at it with wide eyes. ”
……
The fifteen-minute meeting time passed in a hurry, and everyone hurried out of the door, only Zhan Tianyu stayed, frowning and looking at his wife standing at the back door.
"Hey, Xiao Li is here. Liu Hong waved his hand, he was a witness to the marriage of Zhan Tianyu and Li Xinyu, and he was naturally no stranger to Li Xinyu, "Xiao Zhan is in the marketing department, but he has held many positions before and is familiar with grassroots work. ”
This is a nice statement, in fact, although Zhan Tianyu was born in blue and white, he started as a delivery man, stayed at the grassroots level for a whole year, and only then did he receive Liu Hong's attention, and he was promoted all the way up, and he rotated in various departments, so basically any department can get started, this time there is a shortage of manpower, Liu Hong transferred Zhan Tianyu and a group of other people to form a temporary team as a reserve.
Li Xinyu politely said a few polite words, and after sending Liu Hong away, he wrinkled his nose dissatisfiedly, "I've heard it a long time ago, you Liu is always a workaholic, I didn't expect this promotion to be in the Yanjing branch, it's really enough for you." ”
"That's also a helpless thing, Mr. Di is in the magic capital, Mr. Huang is in Yangcheng, and the three high-level leaders have squatting tasks. Zhan Tianyu spread his hands, "But Mr. Liu's work is really meticulous, and any unexpected situations have been planned, tsk." ”
"Sensei, I'm too lazy to listen to your company's. Li Xinyu asked in a low voice: "I haven't been home for three days in a row, and I'm about to treat you as a missing person!"
Zhan Tianyu accompanied his wife out of the building with his wife, and stood in the corner of the warehouse at the back.
"How did this promotion work?"
"So far, pretty good. Zhan Tianyu smiled and pointed to the big warehouse, "After ten o'clock in the morning, orders have increased significantly, and if this increase is maintained, the shipment volume will be almost three times that of usual." ”
"The rules and regulations set by Mr. Liu before can be seen at this time, from accepting real-time orders, to sending orders, sorting and packing, they are all in order, and the transmission track set before has also played a very good role. Zhan Tianyu smiled and said: "Four words, busy but not chaotic." ”