"Mr. Zhang, you have been in charge of the procurement of ingredients here, right? What is the level of the ingredients we are purchasing now, and what is the level of the purchase price?" Zheng Xiulan looked at a middle-aged fat man and asked.

Zhang Lan has been responsible for the procurement of ingredients in the Jiangsu and Zhejiang Hotel, and is very familiar with his own business, and said with a smile: "The purchased ingredients are all excellent products." Even if it's not all top-notch, the most inferior ingredients can reach medium to high quality. For a hotel, reaching this level is much more than the norm. The price is slightly more expensive, about five times higher than the price of ordinary ingredients. ”

"What is the ratio of top-level ingredients to middle-class ingredients?" asked Zheng Xiulan.

"Forty-six, the top ones account for forty percent. Zhang Lan gave the answer.

"From today onwards, all our ingredients will be replaced with high-quality ingredients, and even if the standard of ingredients selection is not higher than that of the Showland Hotel, we must try to achieve the same level. ”

Hearing Zheng Xiulan's words, Zhang Lan hesitated and asked: "Mr. Zheng, you also understand our current turnover situation, if this is the case, our cost will be doubled, in this way, won't we lose money? ”

Zheng Xiulan shook her head and said, "People spend money in hotels, not only because of the taste of the food, but also about safety. The better we choose ingredients, the more we have an advantage. When we publicize it to the outside world, we can also start with the ingredients. In the past, the publicity of our hotel rarely made a fuss about it, but the Xiulan Hotel almost boasted about the ingredients they used, and people subconsciously thought that the ingredients they used were better than those used in all hotels.

Hearing Zheng Xiulan's words, everyone couldn't help but bow their heads and ponder.

"Okay, I'm afraid it's too late today, Mr. Zheng, give me two days, and I'll contact all the ingredients. Zhang Lan also took over the job.

"Mr. Qin, you have been responsible for the publicity of our hotel, I would like to ask, what is the approximate situation of our hotel's investment and effect on publicity?" Zheng Xiulan asked again.

"Before the Xiulan Hotel came to Jiangsu and Zhejiang provinces, our advertising expenditure was relatively balanced, but after they came, our cost in this area was very large, once accounting for 2025 of the total expenditure, the effect is actually still obvious, if there is no Xiulan Hotel, our turnover will definitely increase significantly. Qin Yu said the result very objectively.

Zheng Xiulan nodded, said: "The development concept of our hotel will be adjusted now, in the advertising expenditure, we still need to work harder, from now on three months, advertising costs can account for 5025 of our total expenditure, as long as the useful advertising position, we have to win." Even those ads that can only make ends meet are taken down. ”

Qin Yu's heart suddenly suddenly, now there is such a rule in the advertising industry: if you don't make money, you will lose.

Now that Zheng Xiulan's advertising efforts have been paved, it is really burning money.

But the hotel is like this now, Qin Yu also wants to try a way to make a comeback, nodded and said, "Okay, Mr. Zheng, I will fully cooperate here." ”

"Mr. Zhou, you are in charge of service. In the past few days, I have probably taken a look, it may have been affected by other hotels, many people think that our hotel is going to close, one by one listless. After the meeting, Mr. Zhou wants to pass on the words, our hotel will only get better and better, and it will not be disbanded! Let everyone lift their spirits and give the guests a good mental outlook!"

After a pause, Zheng Xiulan continued: "Our service level has not been good before, and the service level of Xiulan Hotel, everyone here should understand, and it requires proficiency in makeup, etiquette and foreign languages. We will also implement this from today. Today, Mr. Zhou has to formulate a good training plan, and tomorrow there will be professionals to guide the waiters, and we must improve our service level. Salaries and incentives are all based on the Showland Hotel. Mr. Qin, you have to cooperate with Mr. Zhou, don't get stuck in the bonus and salary. ”

Zhou Fan and Qin Yu looked at Zheng Xiulan's posture, and they were obviously going to do a big job. Although this toss was quite severe, there was nothing wrong with every plan, and the two hurriedly responded.

"Mr. Zhao, you are the chief chef of our hotel, I would like to ask, how many main dishes are there in our hotel, how popular are the main dishes, how much is the praise? The data must be true, I hope to give me a real feedback. Zheng Xiulan asked.

Although Zhao Wufeng is a cook, he looks lean and lean, and when he heard Zheng Xiulan's words, he immediately sat up straight and said: "Mr. Zheng, we now have nine main dishes, and three of them have a good reputation of 9025, which is more difficult in the hotel, and it is also our advantage." Other staples vary from person to person, with the lowest satisfaction rate being only 5325. ”

"Our ingredients also need to be replaced, and the customer satisfaction rate of the main dish is only 5325, so what is the meaning of the existence of this dish?" Zheng Xiulan asked with a frown.

"Mr. Zheng, food is different from ordinary products. There are people from all over the world, and the difficulty of adjusting the crowd is most obvious in the meal, and a dish cannot be satisfactory to everyone. Although a dish like green pepper and shredded potatoes has reached 7525, this kind of dish is not suitable as the main dish, right?" Zhao Wufeng explained.

Zheng Xiulan shook her head and said clearly: "The main dish of Xiulan Hotel, how much customer satisfaction, I don't know if Mr. Zhao knows?"

Knowing oneself and knowing that the other is invincible, if you don't even know the situation of the opponent, Zhao Wufeng, the chief chef, really doesn't have to do it. embarrassed: "The food in our hotel is much higher than that of ordinary hotels, and the situation of Xiulan Hotel is indeed a bit difficult, and their meals are really good." ”

"Can we get a few more equally popular meals?" asked Zheng Xiulan.

Zhao Wufeng's face showed a difficult expression: "This is not very easy to do, the dishes of Xiulan Hotel, Mr. Zheng has already heard of it, there is a special medicinal diet formula, this is a secret that is not passed on, it is not easy to study, and we don't have such a cooking recipe." ”

"If there is a recipe, can our chef make it?" asked Zheng Xiulan.

"Normally, it is possible, but if it is a very cumbersome and complicated dish, it may be more troublesome, and it is difficult for most people to master. Zhao Wufeng told the truth.

Zhao Wufeng thought that his words that were almost shirking responsibility would be ridiculed or criticized by Zheng Xiulan, but he didn't expect this woman to nod and didn't say anything to him.

However, Zheng Xiulan was not idle, and turned her head to look at Qin Yu, who was in charge of publicity: "Mr. Qin, you have always been in charge of advertising, and you were mainly responsible for advertising in Jiangsu and Zhejiang provinces before?"

Suddenly asked by Zheng Xiulan, Qin Yu was stunned for a moment before saying, "Yes." ”

"Can you reach the domestic media?"

"It's fine, it's just that I didn't need it before, so I didn't do it before. Qin Yu said firmly.

Zheng Xiulan nodded and ordered: "After you go back, draw up an advertisement to collect cooking recipes from all over China, and if the recipe is good enough, let's buy this cooking method." On the one hand, we take the initiative to solicit cooking skills, and the results are actually very small, but it is a publicity gimmick, which can be operated well. Then privately, you have to find someone to quickly inquire where there is a better person to cook, and you must learn how to cook. Third Master Xie, Qin Yu's authority is limited, and you also have to use the Xie family's relationship to quickly find these cooking recipes. ”

Qin Yu has been in the advertising industry for so many years, but when he heard the key content of asking for a formula with a lot of money, he immediately realized that this was indeed a gimmick, and he was also a little convinced of this young president, nodded and said, "Okay, I will do it as soon as possible." ”

Xie Wei, as the core personnel of the Xie Group, naturally has no need to say much about his intelligence, listening to these plans listed by Zheng Xiulan, he also nodded slightly in his heart and secretly praised, this woman is indeed not simple, and what she said can effectively alleviate the crisis of the Jiangsu and Zhejiang Hotel.

But what she said was far from enough for the hotel to rise, if this woman only had these tricks, then it is estimated that the hotel would have to find another master.

Thinking about this, Xie Wei nodded, and said tentatively: "I will use some resources to find these, Mr. Zheng, your development plan is finished, right?"

"Does Mr. Xie feel that these are enough?" Zheng Xiulan asked rhetorically.

Looking at Zheng Xiulan's calm face, Xie Wei's heart jumped slightly. This woman, it seems that she has a trick?

Of course, this is also the situation he wants to see, calm down, Xie Wei smiled: "I'm a layman, I don't understand it very well, but what I said before is really good." ”

"Everything I said before is very important," Zheng Xiulan also affirmed her words, and continued: "However, for us, it is still far from enough to want to develop. ”

"Far from enough?" Hearing Zheng Xiulan's words, all the people in the room looked at her in surprise, what else did this woman have?

"Mr. Zheng, can you explain a little more?" Xie Wei asked very dryly.

"Of course, I don't want to make it clear how everyone works together," Zheng Xiulan said calmly: "The positioning of our hotel needs to be transformed." ”

Everyone stared at Zheng Xiulan, knowing that what she said next was the key.

"The road that our hotel used to take has always been high-end and luxurious, and the people who come to us to consume are ordinary people who consume at one time, and those who can come for a long time are all middle and upper class people. In the past, our development model was very correct, the money came quickly, and it seemed that our hotel was high-end, no problem. ”

"But now we have the competitor of the Xiulan Hotel, and their hotel address, decoration, ingredients, service, food taste and super anti-sky publicity methods are all difficult to overcome. The strategies I mentioned earlier will at most narrow the gap between us and them, and it will be even more difficult to catch up with them. As long as we can't outdo them, we can't defeat them. ”

"I know what everyone wants most is to bring down the Sheilan Hotel. But have you ever thought about it, if we want to bring the two hotels closer, we will have to spend countless energy to defeat them, and I am not polite to say, it is impossible for us to do it now! Competing with them for the high-end market will only hasten our demise. Therefore, the customers of our hotel are shifting to the middle income group!"