Ma Zhi, the general manager of the hotel, who had been silent before, was curious at the moment: "Mr. Zheng, do you mean to lower our prices?" ”

"Not bad!" Zheng Xiulan nodded.

"How much?" asked Ma Zhicha.

"Normally, how much did we have in terms of costs and profits?" asked Zheng Xiulan.

"Profit is about 455525 of turnover, which is a relatively normal level in the industry. But according to what you said before, if we replace all the ingredients with the best, our profit will be 4525 at most!" Ma Zhi reminded.

"From today onwards, our net profit is set at 2225!" Zheng Xiulan estimated a number.

"So low!"

This time, not only Ma Zhi, but everyone else also stared at Zheng Xiulan with wide eyes, this woman can't be crazy, right? Opening a hotel is a very hard job, if the profit is reduced, then the hotel's profit is too little, right?

"Mr. Zheng, do you have to think about this again? Isn't it to increase the cost of our advertising expenditure, don't be busy and find that you don't make any money at all. Qin Yu reminded on the side.

Zheng Xiulan shook her head and said, "If there is no relatively large discount in terms of price, then why should customers choose us? Isn't it better to go to Xiulan Hotel? If we don't do this, is there any other way out for our hotel?"

Everyone was silent when they heard this, and finally someone questioned: "Then we make too little." ”

"It's hard for us to grab high-end customer resources, so we can only focus on the middle and middle and upper income groups. Although we made half of the profit from selling at a unit price, I don't think our total profit will be lower. In fact, there are still few high-income people, and the base of middle-level and middle-to-high-income people is larger. If we can occupy these markets, the customers who come to our hotel to eat will definitely exceed the previous peak period if they do well. If the number of people exceeds the past, with small profits and quick turnover, we can really look forward to how much our turnover is. ”

Zheng Xiulan took a sip of tea and continued: "The Jiangsu and Zhejiang Hotel has been in operation for many years, everyone is used to a good life, are you not used to a hard life?

Listening to Zheng Xiulan's eloquent conversation, the others were also in a trance.

This woman is right, no matter how much they dislike the low profits, the hotel will really die.

Ma Zhi, the general manager, was the first to react, and asked a very critical question: "Mr. Zheng, those middle-income people generally don't come to high-end hotels to eat, right?"

"How could it not?" Zheng Xiulan waved her hand and analyzed: "There is no absolute monopoly industry now, how powerful is the buckle chat? Isn't there other chat software now? The same is true for hotels, when the Jiangsu and Zhejiang hotels were dominant in Jiangsu and Zhejiang provinces, there were still many five-star hotels that still persisted. Our current prices are lower than theirs, but the specifications are much higher than theirs, and the customers of these hotels will be directly grabbed by us. ”

Hearing this, everyone nodded slightly, Zheng Xiulan's analysis was indeed reasonable.

"Now people with middle-level and high-income levels are actually very reluctant to go to high-end hotels to spend. Between us and the Sheedland Hotel, although the specifications of our hotel are also very high, at the same price, they are still willing to choose the Shirlan Hotel, which has a higher reputation. But if our prices suddenly drop so much, some of the people who were originally swollen and fat will also be transferred to our hotel. ”

Hearing this, everyone's eyes lit up a little more.

"We have made such a big concession on the price, and the price is not much more expensive than ordinary mid-range hotels. Originally, some people who couldn't afford to spend in high-end hotels, seeing that we were so cheap, it was better to grit their teeth and spend a little more money to come to our more high-end and more noodle hotels to eat, which is an advantage that other high-end hotels can't match. There will be many benefits associated with the price concession. Not only on a single customer, some people set up wedding banquets, company team building, if not very tyrant, our hotel is undoubtedly their best choice. ”

Speaking of this, Zheng Xiulan simply said everything: "The development plan in my heart has been seventy percent today, and I have three points left." I hope everyone can work together to make our hotel a success. All of you here are the backbone of the hotel, and they all enjoy the hotel's profit sharing. Here I would like to make a guarantee to you, if our hotel can be on the right track in three months, I will let everyone in the hotel dividends in two years, compared with the peak of the five-fold upward. I'm done with what I'm going to say today, do you have any questions?"

There was silence in the room for a while, and Xie Wei suddenly stood up and took the lead in applauding. The others also woke up from a dream and clapped their hands desperately.

Although Zheng Xiulan looks young, although she has set a big goal in the end, today's well-founded and well-organized plan reveals sophistication and sharpness at every step, so that everyone doesn't think she is talking big.

This young president is indeed very unusual!

At least, now everyone is temporarily convinced of Zheng Xiulan.

Xie Wei saw that everyone didn't speak for a long time, and there was a great sense of convincing in his eyes, and he immediately said: "Mr. Zheng said very well, if you have no opinions, this is the end of today." The plan that Mr. Zheng said, everyone should be strict and efficient to complete, and I will follow up everyone's work throughout the whole process these days. The task is heavy, and the meeting is dismissed!"

At this time, everyone stood up and applauded again, and then left the office one after another.

Jinling City, Xie Group Building, near noon.

Xie Zhengfei is holding tea at the moment, this tea was given by his old friend, and he will leave a fragrant taste on his lips and teeth when he takes a sip, which is very much loved by Xie Zhengfei.

At this moment, Xie Zhengfei took a sip of tea, looked at the third brother who came in, and asked, "Why do you have time to come to me?

Xie Wei was a little amused, but quickly got down to business: "Just an hour ago, Zheng Xiulan convened a meeting with the hotel's top management to explain her development ideas. ”

"What are you talking about?" Xie Zhengfei also asked curiously.

"The development plan is clear and clear, and I feel that there is a lot of feasibility, and if we do it well, we can stand on our feet in the catering field again. Xie Wei said excitedly.

"That's amazing? Xie Zhengfei hurriedly said.

Xie Wei did not slack off, and told all Zheng Xiulan's plans.

Zheng Xiulan said it clearly, Xie Zhengfei is an old fox in the shopping mall, and he has long been familiar with the doorways and tricks in it, and he just slapped his thigh after a little analysis: "The hotel is professional and exquisite! The hotel layout is wonderful! The hotel plan is exquisite!"