As soon as Majack said this, the otherwise mild question and answer immediately seemed extremely sharp.

The reporter who asked the question was in the eye, and his professional instinct made him immediately realize that he might have to dig up big news today!

"Mr. Ma, why do you say that? Aren't you optimistic about the prospects of this round of Zhengxin's project?"

Lao Ma pursed his lips, "It's not that I'm not optimistic, but I think this project of Zhengxin is an impossible project to realize." I don't know if Ali's free strategy has caused some stimulation to Zhengxin and Li Dong, they actually came up with such a lame way to seize the future electric vehicle market. Also...... It's embarrassing. ”

Hearing Lao Ma's undisguised sarcasm, the crowdfunding users in the audience let out a burst of laughter.

"That's right, I saw the news. It's just! Car sharing is no different from renting a car, anyway, it costs money according to time or mileage, so why should we take a taxi? Why bother with that troublesome thing, what kind of car sharing is this?"

"Mr. Ma is right, saying that it is car sharing, but it is actually a form of renting a car. I really can't think of any need for this thing to exist. ”

"Zhengxin said that this is a complementary part of public travel. But in my opinion, it is actually under the pressure of the winter offensive crowdfunding, they are afraid that the new car will not be sold, so they have such a moth. Laughing to death,"

"Yes, maybe the new car is already under development. And it overlaps with Ep's positioning, and now Ep has five years of cashback and half price for the car, and they feel that their car is unmarketable, so they have engaged in such a lame business model. ”

"Oh, haha, when I hear you guys, I feel that Zhengxin is so sad?"

When everyone was talking, the reporter hurriedly asked into the microphone: "Mr. Ma, you are the leader of the domestic Internet business, and you are also regarded as a spiritual mentor by many entrepreneurial young people." Everyone knows that you have a unique eye for the analysis of projects in your field. Since you think that Zhengxin's car-sharing project cannot be successful, can you give us a detailed analysis of why this project cannot be successful?"

Lao Ma crossed Erlang's legs on the stage, "I said a lot from the audience just now, and I vaguely heard some." If you want to say that there is no need for this shared car to exist, it is not. Now that Beijing, Shanghai, Guangzhou, and Shenzhen are in rush hour, it's actually hard for you to get a taxi, right?

Therefore, Zhengxin is actually right when he says that this car-sharing is a complementary part of urban transportation. But the problem is that it's very difficult to commercialize and be profitable.

Cars don't look like fast-moving consumer goods. If you get a sharing bike, I think it's actually a head. After all, the cost is low, and the demand is high. The high demand means that the business model can be quickly restored, and the low cost means that it is easy to manage.

But what is Shoshin doing? It's a car!

In fact, after Zhengxin announced the project, I and several executives from the project team studied it. Actually, it's not a study, but I talked about it during dinner.

In just ten minutes, we found two problems, two of which were destined to be impossible for the project.

Now this market, and our national conditions are placed here. According to Zhengxin's current propaganda, you only need to download the mobile phone Benben APP to register an account, upload your ID card and driver's license and pass the review. You can place an order through an online appointment, unlock the lock without a key, and successfully pick up the car after completing this process. Car sharing seems to be very convenient, but can this model really succeed in China?

"I can't see it. Speaking of this, Lao Ma showed a strong sense of business, "I don't say anything about the process itself. ”

"But as we all know, Ali has its own big data. I'll just tell you a problem: the problem of parking difficulties has existed in China for many years, especially in the first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen, which have a large population density, that is, the first batch of cities in Zhengxin to lay out shared cars.

According to our big data statistics, it is currently conservatively estimated that there is a shortage of 50 million parking spaces in China. So in this situation, how to solve the problem of parking fees incurred by users in the middle of using the layout of Zhengxin's car-sharing outlets? Is it because you are a car-sharing and solve some of the peak travel problems, and the parking lot will be exempted from your parking fee?

Not to mention other places, according to the current market in Beijing, such as Chaoyang and Haidian, the parking fee is about 00 yuan to 500 yuan per month, and the temporary parking fee is about 10 yuan per hour.

Who pays for this cost? user or platform? user out, the cost of using a car has risen sharply, it is better to take a taxi. If the platform comes out, then this business will lose money out of ten.

If you say that shared bicycles don't need a fixed parking space, then if the bike is parked in a very remote location, it will encroach on public resources. Parking casually may also cause illegal parking problems. If this problem is not solved, it will definitely lead to a significant decline in the efficiency and value of shared cars, and the final result will inevitably be eliminated by the market. ”

The first question was thrown, and Lao Ma immediately raised his hand and said the second question: "People are self-interested." But when it comes to this sharing, the car is not your own, so how do you ensure that every user takes care of the car? The user has no ownership of the car, how do you ask every passenger to try not to damage the vehicle, and also need to report the damage to the vehicle in time?

According to the current solution given by Zhengxin, it relies on the manual inspection of the community dispatcher and the integrity rating of the Benben APP. Then let's calculate that this mechanism can solve the problem of the exterior and interior of the car without major damage, but how do you solve the interior part of the car?

If there is a dark wound that is not detected, how can you solve the traffic accident?

According to the law, the owner, manager and user of the motor vehicle shall be liable for damage to the motor vehicle. Even if the insurance company is able to compensate financially for the damages, how is the above legal liability apportioned?

Is it owned by the platform or by the user? As in the past, the responsibility belongs to the platform, which is definitely a high-risk and low-reward business. Not to mention the question of whether the responsibility of the user can be determined, if you really do this, who will dare to use your car?"

"Just consider these two big issues. Zhengxin got this car sharing, and it must be a thing that can't be done. So you see, this car-sharing project is a suicidal business practice.

For this business layout of Zhengxin, we Alibaba and TSL will not adjust and respond to the existing business. When the time comes, Zhengxin will believe that this shared car is dead, and it will have a relationship with us. ”

It is destined to die from birth - Lao Ma's attitude towards Zhengxin sharing cars is very clear.