Chapter 541 Crisis and Response

After the "Changshi Evening News" came out that day, Xiong Guoping was the first to see this article.

As the leader of a state-owned enterprise, Xiong Guoping's daily work is not only to talk about business and socialize, but also to drink tea and read newspapers, and live a very leisurely life.

After reading this article, he realized that something was wrong, but he did not realize the seriousness of the matter.

He immediately took the newspaper to Chef Wu's restaurant.

At this time, in Chef Wu's restaurant, in addition to the intern manager of the store, only Yu Jun remained.

Wu Xiaozheng had already returned to Xiangshui, and Shen Mo also went to Xiangnan to inspect the location of the Xiangnan branch.

Yu Jun hasn't been home at all these days, even after Wu Xiaozheng returned to Xiangshui.

According to his current intentions, he is going to apply for the university to major in economics and management.

Under the influence of Wu Xiaozheng, he has decided to become a businessman and become a famous businessman. Therefore, even if Wu Xiaozheng returned to Xiangshui, he did not go home, but took Chef Wu's restaurant as a valuable internship opportunity, and followed the manager to learn how to handle the affairs of the restaurant.

After seeing Li Canru's article, Yu Jun was very angry.

"Damn, him, gotta him!"

Xiong Guoping asked, "How to get it?"

Yu Jun was speechless for a while.

It is not difficult for him to get a Li Canru, but he doesn't have a specific idea of how to get it and how to make it very comfortable.

At this point, the aftermath of the article comes into play.

According to the level of partners of Chef Wu's restaurant, the seats are basically booked in advance every day, but now customers are starting to call to cancel their subscriptions, and I don't know how many customers who don't cancel but don't come.

The problem is serious!

Xiong Guoping realized this, and he discussed with Yu Jun: "Why don't you inform Xiaozheng of this matter first." ”

The reason why he treats Yu Jun as a character is naturally for Yu Zixuan's sake.

Xiong Guoping knew that if Yu Jun intervened in this matter and moved the power behind him, it would be very simple to solve.

But he remembers one thing now, no one has the overall situation as strong as Wu Xiaozheng, and how to solve the problem is better than Wu Xiaozheng's opinion first.

This proposal was approved by Yu Jun.

The call was made by Yu Jun himself.

As soon as the phone called, he couldn't wait to say: "Xiaozheng, something big happened, Li Canru published an article in the newspaper to slander us." ”

At this time, Wu Xiaozheng was conducting technical training for the chefs on two new signature dishes at the Xiangshui flagship store of Chef Wu's restaurant.

After figuring out what happened, he realized the seriousness of the matter.

In the restaurant industry, there are a few things that can't be touched.

The first is mass food poisoning incidents, the second is serious health problems and consumer safety problems, and the third is the introduction of illegal food additives into food ingredients.

As long as any of these three types are touched, they will be suspended for rectification at the least, or ruined at worst, and there will never be any possibility of turning over.

Although Chef Wu's restaurant is now slandered, Wu Xiaozheng knows that the follow-up troubles will not be so simple.

So what to do?

In the business field, once a major problem arises or is involved in major rumors, the company's response and handling process is called crisis public relations.

Crisis public relations is a science.

If it is not handled well, it will only make the crisis worse, but once it is handled well, it will turn bad things into good things.

What Wu Xiaozheng is thinking about now is how to turn bad things into good things.

Li Canru's kind of trick, he had seen too much in his previous life, and he understood what was going on as soon as he heard it.

He also knew that this was just the beginning of trouble, and if it was not handled properly, the trouble would turn into a disaster, and Chef Wu would most likely face destruction.

Disaster was not what he wanted.

What he wants is how to turn trouble into an excellent development opportunity for Chef Wu.

After thinking about it, he instructed: "Don't do anything now, just do one thing, hire a very professional lawyer to sue the "Changshi Evening News" and Li Canru, accuse them of framing and slandering, accuse them of damaging Chef Wu's reputation, and ask them to pay for the loss of reputation. ”

On Yu Jun's side, the phone was on speakerphone, so Xiong Guoping also heard Wu Xiaozheng's instructions clearly, and he hurriedly asked: "Do nothing else except sue?"

"Don't do it, let Yu Jun not act rashly. As long as the relevant authorities do not come to seal down our store, we will prosecute, but we must make the movement as loud as possible. ”

Xiong Guoping said unwillingly: "But the business of the store has begun to be affected......

His words were immediately interrupted by Wu Xiaozheng: "It's okay to be affected a little, we can afford to lose." Moreover, what has been lost these days, we will double it back. ”

"But ......"

"It's nothing, do as I tell you, and I'll be back as soon as I can. ”

Wu Xiaozheng hung up the phone over there.

Xiong Guoping was a little confused for a while, he didn't understand why Wu Xiaozheng wanted to arrange it like this.

This can be solved at once if Director Yu comes forward!

If the old man comes forward, "Changshi Evening News" and Li Canru will definitely not be able to eat and walk around!

But now, he has slowly learned to only implement Wu Xiaozheng's orders instead of questioning them.

It is not difficult for him to hire a lawyer to sue the Changshi Evening News and Li Canru.

It is not difficult to make the impact bigger, and it will be enough to hold a press conference specifically for this matter.

A private enterprise sued a well-known newspaper under the government, which is definitely gimmicky and newsworthy.

There is another point that Xiong Guoping doesn't understand.

That is, Wu Xiaozheng said on the phone, as long as the relevant government departments do not come to seize Chef Wu's restaurant......

It's such a matter, and the relevant departments are back to find trouble with Chef Wu's restaurant?

This is a bit too trivial!

It's really possible.

As soon as the report came out, Kang Youdao understood what Li Canru meant.

After pondering it for a while, he decided to add some more ingredients.

He began to anonymously call the Industrial and Commercial Bureau and the Health Bureau, saying that when he was eating at Chef Wu's restaurant, he felt that poppy shell powder was added to some dishes there, and flavor was added to the wine, and he asked the relevant departments to insist on it in the past to be responsible for the majority of consumers.

After making a few phone calls in a row, Kang Youdao smiled proudly, and he also made a special call to Li Canru, on the one hand, he thanked him, and on the other hand, he also showed off his measures to Li Canru.

"Boss Kang, your trick is really high, I admire you, you just wait for your store business to be hot!" Li Canru praised Kang Youdao's initiative very much, and patted his ass appropriately.

"Li Ji, once this is done, I will definitely thank you again. ”

……

This is how a crisis in Chef Wu's restaurant came.

But at the same time, Li Canru's trouble is coming.

This is a confrontation between good and evil.