When Huang Qi handed over Li Kai's plan to organize the golf star tour, Li Fanyu, who felt that it was feasible, immediately approved it. Pen % fun % Pavilion www.biquge.info

According to their preliminary calculations, the preparation of this event will cost almost 10 million to Zhengxin and A8 before and after. For Li Fanyu, who has nearly 10 billion yuan in his bank account, it is worth spending this money to improve Zhengxin's brand awareness and promote A8 by the way.

In other words, Zhengxin has done it now, and it is also a big guy with fixed assets of more than 10 billion. In terms of specific operations, there are not many places for Li Fanyu to worry about. In fact, in addition to R&D, he is also consciously reducing his influence within the company. Specific affairs, large and small, except for the strategic level and some emergencies, are tried to be solved by the executives of the department themselves.

But the matter of the Golf Star Tour made Li Fan foolish and had the urge to intervene.

According to the inner activity of this goods, the master is now a rich man. But apart from fucking dealing with cars all day, there's no entertainment at all!

To be honest, a rich man like Li Fanyu is really non-mainstream.

For nearly a year after stepping on the road of automobiles, Li Fanyu seemed to exist as a super R&D engineer most of the time, except for a little scandal with Zhou Qingyu before. As a valuable and young business CEO, it is simply low-key.

Except for the occasional **app pushing, participate in some deadly car events. In addition, his private life is as clean as a blank sheet of paper.

Now An Ning has been in the United States for more than two months, and she can't even live a life. The whole person has no spare time activities other than work, just an ascetic-like rush.

Therefore, although he didn't know anything about golf, Li Fanyu still grinned and said to Huang Qi: "This is fun, don't forget to leave me a ticket when you go back and prepare." Let's also experience the arrogant and lascivious life of the rich. ”

Looking at the turtle on his face, Huang Qi wanted to laugh, "Ahem, Mr. Li, we have a golf course in Tiancheng, why don't you go to practice first?"

"Hey, you girl, don't you just take a hardcore and put the ball in the hole, who do you look down on?"

Seeing Li Fanyu's depressed look when he was ridiculed, Huang Qi quickly stuck out his tongue and fled.

In other words, golf is a sport that cannot compete with sports such as football and basketball because of its high requirements for the field, and its popularity around the world is extremely worrying, and it can only exist as a pastime for the rich. So comparatively, there are relatively few golf events.

In this context, it is much easier for Zhengxin to hold an All-Star Game with a gimmick of huge prize money. After some discussion, Zhengxin took the planning department as the main force, and transferred a small number of people from the operation department and the Audi brand department to form a preparatory team.

After the establishment of the preparatory team, they immediately started to get in touch with some well-known golf courses in the country, and preliminarily set the venue and time of the event. After that, invitations were sent to golfers and well-known golfers who are currently well-known at home and abroad.

The list of invitations includes international golf stars such as McIlroy, Paul Cassie, Spieth and Mickelson.

The relatively well-known ones in the domestic golf circle, such as Shengmei, Lin Xi, Guan Tian and Feng Shan are also on the list.

After learning that the champion had a million dollars in prize money, almost all the athletes who received the invitation showed great interest. They have given positive letters and receipts, saying that they are looking forward to participating in the tour.

With so many star golfers gathered, the tournament preparation team of Zhengxin also went very smoothly in the negotiation with CTV5.

Because the original intention of Zhengxin to hold this competition is to promote the brand and the newly launched A8. It didn't refer to selling the copyright of live broadcast or the like, so CTV5 agreed to the proposal of the preparatory team to exchange the copyright for promotion almost without hesitation.

There are so many big-name stars in the competition, and you don't have to spend money to prepare for the competition. As long as you invest some promotion resources, you can get the copyright, and a fool won't do it!

It was in such a smooth rhythm that the preparatory team quickly formulated the specific process of the tour. After the process was formulated, the operation department and the Audi brand department participated in the implantation of the promotional points of Zhengxin and A8.

It took less than a week to get the deal done.

Zhengxin is going to organize the holding of the Golf Open, and it immediately spread through CTV5 and various car media channels.

At the same time, the owner of the A8 received a letterhead from the sales staff of Zhengxin. The beautiful letterhead contains tickets to the Open Golf Tournament and invitations to the amateur part.

In order to attract as many potential customers as possible, these car owners received three tickets on letterhead......

This shows how many chicken thieves the group of monks in the planning department must be.

But I have to say that Golf, a sport that is compelling and in line with the living habits of A8 owners, still has some attraction for them.

Jeongju, a villa.

A middle-aged man was making a phone call with a bold face, "Hey, Lao Wang, do you have anything to do next Wednesday?"

"No! That's great! Isn't it that I bought a Zhengxin A8 some time ago, their company recently prepared an open golf tournament, and specially sent me three tickets and invitations, how about going together?"

"It's not interesting? McIlroy and Paul Cassie are coming, and it's not interesting?! And not just to see, they also sent me an invitation to the amateur competition, why don't we form a team and try it? Don't you old boy always brag that he can't find an opponent, and I'll give you a chance to make a wave this time, okay?"

"Well, let's say that, I'll see you next Wednesday. ”

In Beijing, on the top floor of an office building, two men were also talking and laughing in the reception room.

"I said Qingcheng, don't be ashamed to participate in an amateur tournament with our skills! If you want me to say let's go and see how the masters play, don't give me this invitation." ”

"Haha, Mr. Zhou, are you humble? I've seen your skills, but I definitely didn't say it. No, the first thing that came to my mind when I received this invitation was you. If you don't have anything to do, let's go play together for two days, and don't think about whether you win the prize or not, it's all a distraction. ”

"Hehe, it's rare that you have this heart in Qingcheng, then go! But then again, this Zhengxin is a bit interesting, this marketing method is not lost, and it is worth learning from our business. ”

"Well, indeed. By the way, Mr. Zhou, I heard that Li Fanyu, the president of Zhengxin, will also be there at the Open Tournament, so maybe he can see him at that time. ”

"Oh? It's not bad to go for a break and make friends. ”

......

Conversations like this are going on all over the country. For Zhengxin, a large wave of wealthy people is approaching.