Due to geographical considerations, the Zhengxin Cup Golf Tour Open finally designated four venues. Pen "Fun" Pavilion www.biquge.info

Three in the south and one in the north.

In order to facilitate the promotion of Zhengxin and the convenience of holding various publicity activities and press conferences, the venue of the first event was set in Beijing.

Beijing, Huabin Manor Golf Course.

If you want to say that Huabin is the most high-end golf course in China, there should be no objection. This stadium is located at the foot of the Great Wall and is the upwind and water of the entire capital. Covering an area of nearly 6,000 acres, the entire course is planned and designed by Jack Nicklaus, who is supported by the "King of the Century", and has a 45-hole super large field.

The course has always been membership-based, with lifetime membership dues of $250,000 alone. If it weren't for the preparation of Zhengxin and the invitation of so many stars from all over the world, this stadium would generally be closed to the public.

With such a bullish environment, Zhengxin's propaganda work is much easier.

But even with this unique condition, Zhengxin did not expand too much space to turn the event into a complete publicity tool. According to the thinking of the Planning Department, truly effective publicity should not be too publicized and overflowing. Just like the original intention of the golf tournament, apart from the sponsorship slogans and billboards at the tournament venue and press conferences, Zhengxin did not advertise itself too much.

No giant ads, no visual bombardment.

But the elements of Zhengxin and A8 are reflected in all aspects of this golf open all the time; such as an admission ticket printed with the Zhengxin Audi logo, such as a small A8 souvenir model with exquisite workmanship, such as Zhengxin users who drive A8 to watch the game or participate in amateur competitions from time to time, are whispering to people from time to time; I tell you but don't tell others, this game is an occasional Zhengxin Da.

Of course, when Li Fanyu participated in the amateur group competition nicknamed "Zhengxin Golf Friends Competition" by Wang Dazui as a contestant as the president of Zhengxin, it still attracted the attention of many media present.

"May I ask Mr. Li, what is the original intention of Zhengxin to hold such an event? Is it just to give your company's newly listed A8 a boost?"

Li Fanyu has dressed up carefully today, with a peaked cap, black sunglasses, polo half-sleeves, and white pants, he really looks like a golfer.

Faced with the reporter's question, the thing nodded with a smile and shook his head, "You can say yes, you can say no." Although the open competition was chosen after the A8 was listed, in fact, this competition, as an important part of our second large-scale publicity this year, is largely aimed at improving the brand awareness of Zhengxin and showing our values to the society. ”

"Mr. Li, as far as I know, this is the first time that Zhengxin has sponsored a sports event, does the company have any plans to sponsor other events in the future?"

"That's a must. The purpose of this golf tournament is to fit the high-end positioning of A8 and increase its brand value. But let's not forget that we believe in making cars, and in terms of investment in sports events, I think we will definitely do more in the future. I'm a driver myself, so I'm at least interested in motorsports. ”

"So, can we understand that Zhengxin will focus more on racing in terms of publicity?"

"Well, I can't say that. Maybe we'll even form a team to participate directly in the competition. You see, didn't I participate in this golf tournament myself? ”

"Wow! Mr. Li, we all know that you have very good driving skills, and you have made high achievements in karting and drifting technology. I wonder how you are golfing?"

"Ahem," Li Fanyu blushed when asked about this, "I refuse to answer this question!"

Wang Dazui, who was beside him, sneered, "Let me answer this question for Mr. Li." Before coming, Mr. Li asked me to go to the golf course in Amagi for some practice. On the nine-hole practice course, his best score was a 66. ”

Burst!

Hearing this achievement, the reporters below erupted.

Damn, an average of seven more swings to get into a hole, you're going to die for such a stinky skill to participate in the competition!

Li Fanyu blushed with an old face, and said with a dry smile: "Isn't this an amateur competition is all users of Zhengxin A8, let's interact with it, and the right is to sacrifice my life to accompany the gentleman." Well, sacrifice your life to accompany the gentleman......"

……

In fact, Li Fanyu's motive for participating in the competition was not pure.

After the press conference and the grand pre-game event, Li Fanyu and Wang Dazui participated in Zhengxin's viewing team.

Golf tournaments are too large to be spectators. Therefore, the way to watch the game is also different from a small field event such as football and basketball, which is really casual. For example, some spectators will spend three or four hours with their favorite players to complete the 18 holes according to their preferences. Some spectators may walk a few holes with one player, and then randomly pick another player to walk a few more holes.

But there are so many star players who came to compete today, and it's quite a bit dazzling and I don't know who to focus on. So among the A8 users, some golf veterans are under the guidance of the way. The crowd directly occupied the green next to the hole and watched all the players perform in a wait-and-see manner. Although you can't watch the whole process of the game in this way, you can at least have a full view of the performance of the contestants.

By the time Li Fanyu got the reporters and the event and came here, the A8 users who had been invited to watch the game had basically arrived.

Seeing the black pressure on the green, Li Fan grinned, "Good guy, there are a lot of them!"

Quite a few, of course!

The group of monks from the planning department gave three tickets to one car owner, and most of the car owners who came to the scene were with friends or partners with whom they had a good relationship.

Seeing Li Fanyu coming, all the car owners hurriedly stepped forward to say hello.

To be honest, there may not be any of these people who are worth more than Li Fanyu. But this is the case on such an occasion, the status of the big guys is almost the same, and everyone values such an opportunity to expand their contacts and social circles.

And it was Zhengxin who provided this occasion, and Li Fanyu, as the organizer, was also the host of this venue, so the courtesy he received was naturally higher.

Li Fanyu is actually a layman to golf.

The reason why I came today, in addition to playing, is mainly to use myself as a news point to make the Zhengxin Golf Open more disseminated. If you have it, you want to brush a wave of favorability in front of your own users.

And then again... It's the task assigned to him by the planning department.

Ahem, the group of monks in the planning department asked him to take this rare opportunity to give the Zhengxin users who came to watch the game, and the potential users they brought Amway A8!

But when I arrived at the scene, I was embarrassed to find that I had nothing to say about golf with my own technical level.

Listening to other people's game terms such as "OB", "birdie" and "eagle", you can't interject at all and get into the topic!

Everything has to have a starting point, and the topic always needs an entry point.

You can't say "good ball!", you have a "Oh, we believe in the A8 is not bad", how bad the scenery, how embarrassing......

But fortunately, Wang Dazui is still more able to judge the situation, as a media person, his ability to guide topics is his strength. Seeing that Li Fanyu's eyes swept around and couldn't interject, he spoke. After a few words, the topic of the game was brought to the A8.

Speaking of this, Li Fan is stupid and doesn't brag, he can talk about it for three days and three nights!

Therefore, in the face of his own users, Li Fanyu went from the preparation before the project was established, the trouble after the strict implementation of the manufacturing inspection standards, and then to the research and development process, similar to Cheng Ke's human flesh test in order to test the partial damping key travel of the key, this kind of interesting or tricky thing was ridiculed.

These things were mentioned by car owners when they bought a car before.

However, from the mouth of Li Fanyu, the person concerned, it is more empathetic, more able to understand the hardships of the research and development process, and Zhengxin's efforts to make breakthroughs and forge ahead.

After listening to this, those who have already purchased the A8 among the crowd are naturally satisfied with their current car.

And the bigger part is to accompany friends to watch the game, and they haven't bought the A8 yet!

So after Li Fanyu made a wave of emotional moves, this part of the people was also ready to move.